More about brands – Page 359
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Odlo has become the sponsor of the AG2R La Mondiale...
Odlo has become the sponsor of the AG2R La Mondiale cycle team, which includes racers Cyril Dessel, Sebastien Hinault, Nicholas Roche and Martin Elmiger. The company already sponsors the Scott Swisspower mountain-bike racing team, but hopes to make its mark in the Tour de France with its new sponsorship.
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Speedo was an official partner of the 3rd Fina World...
Speedo was an official partner of the 3rd Fina World Junior Swimming Championships held in Lima, Peru, last month as part of its partnership with Fina. The event brought together 700 young swimmers from more than 60 countries; it was the first time Peru hosted a Fina world championship.
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The expansion of the Etnies Skatepark of Lake Forest has...
The expansion of the Etnies Skatepark of Lake Forest has been completed, making it the largest free public skatepark in the U.S. A party was held on Aug. 20 to celebrate the completion of the work, which cost $1 million and covered nearly 22,000 square feet. The skatepark includes a ...
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Heikki Takala, the president and chief executive of Amer Sports,...
Heikki Takala, the president and chief executive of Amer Sports, was joined by Chris Considine, president of Wilson, to ring Nasdaq's opening bell on Sept. 8
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Eden Park, the official formalwear supplier of the England Rugby...
Eden Park, the official formalwear supplier of the England Rugby Team, has signed Toby Flood, England fly half, as an official brand ambassador
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Mitre will be the new official football for FC Madrid...
Mitre will be the new official football for FC Madrid for the next three years
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Kappa will be sponsoring the Portuguese football club Boavista FC,...
Kappa will be sponsoring the Portuguese football club Boavista FC, as well as the indoor football team, the handball team and the volleyball team of Boavista FC
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Asics is stretching its endorsement deal with Christophe Lemaitre, the...
Asics is stretching its endorsement deal with Christophe Lemaitre, the French running champion, for another five years
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Sunice will supply its garments, made with Gore-Tex, to the...
Sunice will supply its garments, made with Gore-Tex, to the U.S. team competing in the Solheim Cup at Killeen Castle in Ireland next month
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Nike has signed up a Russian hockey superstar, Alexander Overchkin,...
Nike has signed up a Russian hockey superstar, Alexander Overchkin, but the deal doesn't cover on-ice equipment, for which Bauer is the sponsor
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Anta Sports of China saw its net profit decline by...
Anta Sports of China saw its net profit decline by 22 percent to 927.3 million renminbi (€100.6m-$144.9m) for the first half of this year as the gross margin fell by 0.9 percentage points to 42.8 percent and its operating margin slipped by 1.3 percentage points to 24.6 percent. Still, the ...
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The éS skate shoe brand is being discontinued after the...
The éS skate shoe brand is being discontinued after the next spring season, but its owner, Sole Technology, is hoping that it will be able to revive the brand if market conditions improve. The company's chief executive, Pierre-André Senizergues, called it “temporary silent market mode,” saying that the skate segment ...
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USG Brands, the European sports and lifestyle group, will be...
USG Brands, the European sports and lifestyle group, will be coming out with a casual footwear collection through a new long-term partnership with Eddy Merckx Holding. The high-quality men's shoes pay tribute to Eddy Merckx, the Belgian cycling star, by combining elegant style with elements of cycling, such as streamlined ...
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Timberland has signed a licensing deal with Parigi that will...
Timberland has signed a licensing deal with Parigi that will take its children's clothing collection to the U.S. Parigi will design and distribute clothes and accessories for boys, girls and infants through 2014. They will be available at major department stores and specialty retailers through the U.S. Timberland will still ...
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Skechers USA has a new licensing deal whereby Sakar International...
Skechers USA has a new licensing deal whereby Sakar International will produce Skechers-branded youth electronics and accessories. The line will include MP3 players, earbuds, speakers, digital cameras and USB flash drives inspired by Skechers' Kids footwear styles. They will be targeted at children from elementary through high school, featuring artwork ...
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Capitalizin g on the success of its “Omni-Heat” technology for...
Capitalizin g on the success of its “Omni-Heat” technology for winter wear, Columbia Sportswear is seeking to boost its new high-tech image by introducing two new technologies for its spring/summer 2012 collection. It has a design patent pending on one of them and a technological patent pending on an upgrade ...
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Le Coq Sportif has signed a deal to act as...
Le Coq Sportif has signed a deal to act as the exclusive supplier of footwear to the Australian Rugby Union and its national Qantas Wallabies team for the next two seasons, starting with its participation in the Rugby World Cup taking place in New Zealand next month. Le Coq ...
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No waste of nonrenewable resources, no traffic bottlenecks, no emissions...
No waste of nonrenewable resources, no traffic bottlenecks, no emissions – except exhalations. Asics wrapped up a one-week trial of a special program earlier this month in conjunction with Addison Lee, the taxi and courier firm, to deliver items throughout central London via runners. Twenty athletes took to the streets ...
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Nike and Barclays Premier League have reaffirmed their commitment to...
Nike and Barclays Premier League have reaffirmed their commitment to the Nike Academy, a training program for top-level football players, and it will now become a full-time operation. Young players who aren't with professional clubs receive world-class coaching and the opportunity to play top academic teams as well as reserve ...
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Three pillars in a subway station in Xujiahui have been...
Three pillars in a subway station in Xujiahui have been wrapped in padding and adorned with advertisements for Adidas; the company said they were designed to get people to stretch while waiting for trains, and to raise the public's low awareness of health. However, commuters are taking out their everyday ...