More about brands – Page 36
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ArticleIntersport Germany launches new brand campaign; new report underlines social relevance of sports
Intersport Germany is underlining the enormous social importance of sports with a new brand campaign. The sporting goods retailer has already been campaigning to increase access to sports for years. Now, the group is launching “Einmal Sport. Intersport.“ (a pun on “Once sport. Always sport”), a highly emotional and polarizing ...
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News briefsSponsorship deals across women’s sports have increased 20%, new report suggests
Sponsorship deals with women across the major U.S. sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League and Liga F), and Big Bash League, AFL, NRL Telstra Premiership, Netball Superleague, Suncorp Super Netball and World Netball, have increased by 20 percent year-over-year, according to ...
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News briefsArmani signs four-year partnership with FSI and unveils EA7 collections
With its ski and lifestyle apparel collection EA7, Giorgio Armani is partnering with the Italian winter sports federation FSI for the coming four winters as the Italian athlete’s technical outfitter. The apparel lines include ski suits, overalls, jackets, insulation pieces and leisurewear, rounded up by a range of accessories and ...
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News briefs70-year-old Moncler mints NFTs
Moncler has established a partnership with Arianee, a web3 specialist, with whose help the Italian brand has released three series of NFTs: 500 tokens associated with the platinum-color version of the Moncler Maya 70 jacket, 500 for visitors to Moncler’s various “Extraordinary Expedition” exhibitions (in New York, London, Seoul, Tokyo ...
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News briefsUgg brings first carbon neutral classic boot to market
Source: Ugg Deckers brand Ugg is launching its first Classic Mini Regenerate boot this fall, with model and land protector Quannah ChasingHorse to be the face of the advertising campaign. The new boot is crafted from Land to Market-certified sheepskin from Atkins Ranch, with an outsole from ...
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News briefs
NBA launches merchandise in India with Reliance Retail
The National Basketball Association (NBA) has entered a multi-year partnership with Reliance Retail to launch a range of merchandise in India. As part of the deal, Reliance Retail introduced on Oct. 12 a large selection of NBA team and NBA-branded products to fans in India, including adult and youth apparel, ...
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News briefsStance expands collection with lifestyle sportswear
Source: Stance Stance Primer Jogger Army Camo U.S. sock brand Stance has added apparel to its portfolio. As a start, Stance is offering hoodies, joggers, shorts, shirts and headwear. The bigger part of the fabrics is made from a blend of Pima cotton and fibers from algae. ...
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News briefsAdidas opens flagship in Barcelona
At 2,200 square meters, Adidas’ new store in Barcelona is also its largest store in Spain, according to CMDsport. The brand’s other Spanish flagship is in Madrid. It operates seven shop-in-shops and 13 outlets as well.
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News briefsFIFA to launch a metaverse
With the World Cup set to begin in Qatar, FIFA has signed a multi-year deal with Roblox to set up a metaverse with videos, games, in-game events, social spaces, rewards, virtual collectibles and collector competitions. Our readers might remember the Roblox company’s virtual environment and platform for multi-player video games ...
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News briefsPerformance Days Award winners announced
In the run-up to the winter season’s Performance Days and Functional Fabric Fair, the winners of the 2024/25 Performance Awards were announced this week. This year, two prizes were awarded, with the Performance Award going to Long Advance for its fabric, LPD-22015- Y4E, and the new Eco Performance Award going ...
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Sponsored“For Mindful Living”: The new Polygiene claim and what it means
Polygiene has a new range of technologies that can give products SuperPowers! We take a closer look.
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News briefsDecathlon Belgium temporarily becomes "Nolhtaced"
Source: @DecathlonBe on Instagram Decathlon Belgium is changing its name to “Nolhtaced” (written backwards) for the next month. The move comes as part of a marketing and sustainability drive to promote “reverse shopping,” the retailer explained in a press release. Decathlon buys, repairs and resells second-hand products ...
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News briefsPuma teams up with Modibodi on a series of “Period Pep Talks”
Puma has collaborated with absorbent apparel brand Modibodi on a series of Period Pep Talks with female athletes designed to encourage women and girls to stay in sport. The initiative is meant to address the problem of girls quitting sports due to periods. The talks feature Australian rugby star Tiana ...
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News briefsPuma introduces sneaker infused with nitrogen foam
Puma has launched the Extent, a sneaker whose midsole features an innovative Nitro (nitrogen-infused) foam that is said to make it extremely lightweight, springy and soft. The Extent’s layered upper is inspired by Puma’s archive of 2000s long-distance running shoes. The material mixtures differ from one color to another, including ...
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News briefsAsics releases trainer with the world’s smallest carbon footprint
With the launch of its Gel-Lyte III CM 1.95 trainer, Asics has unveiled a sneaker with the world’s lowest carbon footprint. As the name suggests, the shoe emits 1.95kg CO2e across its lifecycle. This is significantly less than the lowest CO2e sneakers currently available on the market, based on available ...
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News briefsLacoste and Thrasher skate mag collab
Source: Lacoste Thrasher x Lacoste Legendary skateboarding magazine Thrasher, which has been around since 1981, has teamed up with apparel brand Lacoste for the first time for a joint skate collection. The collection’s design combines style elements from San Francisco and Paris, the two hometowns of the ...
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ArticleThe winners of the third round of ISPO Awards 2022
Fidlock, Halti, Jackery, and more have been announced as the 16 winners in the latest round of the ISPO Awards 2022. In this, the third of four year-round submission and judging cycles, winners were selected from a particularly diverse field, representing a range of products. The Q3 cycle jury ...
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News briefsRossignol Group chooses Wintersteiger to provide race ski service machines
Rossignol Group, home to winter sports brands Rossignol and Dynastar, has invested in Wintersteiger’s Jupiter ski service machines for their three production centers in France and Spain. Introduced in 2021, the precision machines will ensure premium processing for the group’s racing ranges and guarantee a perfect, consistent finish and ski ...
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News briefsOn announces partnership with triathlon champion Gustav Iden
Source: On Gustav Iden Swiss running shoe and apparel brand On has announced an official partnership with Norwegian triathlete Gustav Iden. The collaboration will see the athlete and the brand working closely together to develop products designed for racing and training. Flavio Calligaris, head of athlete strategy ...
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ArticleGoogle debuts Fitbit-enabled smartwatch
Google is releasing, under the Pixel brand, its “first full-featured premium smartwatch.” The point of interest for the sports industry is the watch’s “deep integration with Fitbit,” with “on-device machine learning and deep optimization down to the processor level.” In short, Google has combined a wrist-worn, internet-connected computer with an ...
