More about brands – Page 360
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News briefs
GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which...
GolfBuddy is sponsoring next month's Unicredit PGA Professional Championship, which will be held under the aegis of the PGAs of Europe in the Pravets Golf Resort and Spa in Bulgaria. The event will mark the return of the Unicredit tournament after a six-year pause. It will also be the first ...
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Skechers has renewed its marketing agreement with the American reality...
Skechers has renewed its marketing agreement with the American reality TV star Brooke Burke, who will star in its new TV ads for new Skechers products, such as Shape-ups Liv, a lightweight addition to its popular toning line, and Skechers Resistance ProSpeed, a performance running shoe. The new deal runs ...
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P2i, which makes ion-mask nanocoating for water repellency, was named...
P2i, which makes ion-mask nanocoating for water repellency, was named the Most Innovative Company in Europe and the 2011 International Business Awards, taking home an International Stevie Award. The Stevie Award is named after the Greek word meaning “crowned,” and the honor goes to a company that has excelled globally. ...
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Skechers has signed a deal with Meb Keflezighi, the distance...
Skechers has signed a deal with Meb Keflezighi, the distance runner, to endorse its performance footwear and apparel for a global marketing campaign
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The German Football Association has extended its agreement with Adidas...
The German Football Association has extended its agreement with Adidas through to 2018
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The big mountain snowboarder Jeremy Jones has joined the global...
The big mountain snowboarder Jeremy Jones has joined the global athlete team of POC
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Reebok and Wallpaper Magazine of the U.K. invited five artists...
Reebok and Wallpaper Magazine of the U.K. invited five artists to produce a work inspired by the ZigTech, EasyTone, RunTone and RealFlex footwear styles, and they were unveiled at the end of July at the Reebok X Wallpaper Pop-Up Exhibition in London
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Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked...
Erima is supporting Tess Sugnaux, a 16-year-old tennis player ranked second among the Under 16 champions in Switzerland
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News briefs
Returning to the game of golf after recovering from a...
Returning to the game of golf after recovering from a knee injury, Tiger Woods wore the prototype of a new golf shoe developed on the basis of the Nike Free concept at this week's WGC-Bridgestone Invitational tournament. Designed to mimic and conform to the natural motion of the foot, coupled ...
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The America's Cup Event Authority has just introduced Puma as...
The America's Cup Event Authority has just introduced Puma as the official sportswear partner of the 34th America's Cup, which kicked off in Cascais, Portugal, this past weekend. In this capacity, the brand is providing the sailing performance gear and other clothing for the management and the personnel of the ...
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A line of men's bodywear signed by David Beckham, the...
A line of men's bodywear signed by David Beckham, the British football star, will be carried exclusively in the 1,800-odd stores of H&M around the world, starting next Feb. 2 to coincide with purchases for Valentine's Day. Beckham and his business partner Simon Fuller recently announced the launch of a ...
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Sport Alliance International, the Italian buying, has announced a deal...
Sport Alliance International, the Italian buying, has announced a deal for the exclusive distribution of On running shoes in its territory
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Helly Hansen has joined the list of suppliers working with...
Helly Hansen has joined the list of suppliers working with the Freedom group of outdoor retailers affiliated with the British STAG buying group, giving them preferential terms for its own products
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News briefs
Adidas will replace Nike as the official supplier of the...
Adidas will replace Nike as the official supplier of the French Rugby Federation for six years, starting in August 2012. On the other hand Nike, which has held this contract since 1998, took the place of Adidas last January as the official supplier of the French Football Federation for seven ...
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Nick Matthew, the No. 1 squash player in the world,...
Nick Matthew, the No. 1 squash player in the world, has joined the team of Hi-Tec as a global ambassador. In the sponsorship deal, he will endorse Hi-Tec's squash footwear, wearing the S702 to play and helping the company develop his own signature shoe.
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Mizuno is the new official footwear and apparel sponsor of...
Mizuno is the new official footwear and apparel sponsor of the RunLiverpool Marathon, which makes its debut on Oct. 9. Key race staff and marshals will wear Mizuno running apparel, and some celebrity participants will wear the brand's apparel and footwear. The marathon is also the kickoff point of the ...
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Adidas Outdoor is adding two young top-ranked U.S. female climbers...
Adidas Outdoor is adding two young top-ranked U.S. female climbers - Sasha DiGiulian and Natalie Josefsberg - to its team of sponsored athletes. DiGiulian, a U.S. and pan-American 18-year-old champion, got the gold medal in women's combined at the recent World Championships of the International Federation of Sport Climbing in ...
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Fila has announced a multi-year sponsorship agreement with Alex Puccio,...
Fila has announced a multi-year sponsorship agreement with Alex Puccio, a 22-year-old American who is regarded as one of the best female boulderers in the world. The goal is to help Fila to expand in the outdoor sector, which is very big in South Korea, and to promote its Skele-Toes ...
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Implus has signed a 3-year sponsorship agreement for its Yaktrax...
Implus has signed a 3-year sponsorship agreement for its Yaktrax and Highgear brands with Eric Larsen, the explorer who leads the Save the Poles project for the preservation of the Artic and Antarctic. As part of the agreement, Larsen will field-test Yaktrax and Highgear products during his future expeditions and ...
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Thierry Henry, the 33-year-old French football champion, has signed a...
Thierry Henry, the 33-year-old French football champion, has signed a partnership deal with Puma in which he will work with the company to expand the sport in the U.S.