More about brands – Page 361
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ECCO has appointed TVC as its lead public relations agency...
ECCO has appointed TVC as its lead public relations agency on a global basis for its sports and outdoor footwear ranges
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The new 0096 Compression Bra HRM by PureLime allows for...
The new 0096 Compression Bra HRM by PureLime allows for a heart rate monitor, allowing the wearer to customize her exercise regimen for fat loss or well-being. Until now, heart rate monitors had to touch the skin and were attached by a chest strap, which could get uncomfortable during exercise. ...
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A new German company, Sole Runner, presented a line...
A new German company, Sole Runner, presented a line of innovation of barefoot shoes at this year's OutDoor trade show in Friedrichshafen. Shaped like a glove, but using sturdy materials, the sole is only 1.2-1.5 mm thick. The collection includes only two pieces at the moment. The production of the ...
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Canada Goose has reportedly developed its first spring/summer collection...
Canada Goose has reportedly developed its first spring/summer collection for 2012, featuring seven items of light outerwear
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Dynafit has launched an innovative summer collection, focusing on alpine...
Dynafit has launched an innovative summer collection, focusing on alpine running and biking (more in The Outdoor Industry Compass)
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Neo, the new affordable line of gymwear that Adidas...
Neo, the new affordable line of gymwear that Adidas has developed for the emerging markets, is going to be sold in the 400-plus Oysho stores managed by Inditex in 28 countries
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Speedo is capitalizing on its relationship with the Olympic champion...
Speedo is capitalizing on its relationship with the Olympic champion swimmer Michael Phelps. At the Fina World Championships currently taking place in Shanghai, visitors to Speedo's special branded area in the Oriental Sport Center can try out “Push the Limit,” the new swimming video game for Kinext for Xbox 360 ...
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Nina Dobrev, the Bulgarian-Canadian actress who stars in the American...
Nina Dobrev, the Bulgarian-Canadian actress who stars in the American TV program “The Vampire Diaries,” is the new face of the Project Pink campaign by Puma. The campaign includes a line of T-shirts, bags and other items, and 100 percent of sales will go to breast cancer research charities.
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Under Armour has won a contract to supply performance training...
Under Armour has won a contract to supply performance training wear to all the members of the big Austrian Ski Federation, joining Löffler and Schöffel, which supply them with racing suits and related accessories. The American company will outfit them with base layers as well as outerwear specifically designed for ...
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The incumbent Miss España, Paula Gulliò, acted as a fashion...
The incumbent Miss España, Paula Gulliò, acted as a fashion model to present some of the styles of Kelme's latest collection during the Spanish company's international sales meeting. Three international futsal champions engaged in tricks with the ball on the catwalk. The company disclosed sales of more than 50,000 pairs ...
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Li Ning is reportedly paying €2 million per season to...
Li Ning is reportedly paying €2 million per season to sponsor the Sevilla football team in Spain, but it may pay an additional €15 million if it qualifies for the Champions League
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Another Chinese brand, Xtep, will be the official supplier of...
Another Chinese brand, Xtep, will be the official supplier of another Spanish football team, Villareal, under a contract said to be worth €1.3 million annually for the next five years
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Kelme has signed a sponsorship deal with the Spanish Caja...
Kelme has signed a sponsorship deal with the Spanish Caja Segovia football team for the next four seasons
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Starting with the next season, Kempa will be the official...
Starting with the next season, Kempa will be the official supplier of Tusem Essen, a handball team that won the German championships three times in the 1980s
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The 28-year-old Swiss skier Daniel Albrecht is joining Head's alpine...
The 28-year-old Swiss skier Daniel Albrecht is joining Head's alpine ski team from the 2011-12 season
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Dane Reynolds, who is already sponsored by Quiksilver for wetsuits...
Dane Reynolds, who is already sponsored by Quiksilver for wetsuits and Channel Islands for surfboards, has joined Vans' surf team
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Gráinne Murphy, the 18-year-old swimming champion from Ireland, has joined...
Gráinne Murphy, the 18-year-old swimming champion from Ireland, has joined Arena's Elite Team of sponsored athletes
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Under Armour has signed up an endorsement deal with Derrik...
Under Armour has signed up an endorsement deal with Derrik Williams, the NBA rookie and Pac-10 Player of the Year in the U.S.
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Darren Clarke's win at the 2011 Open Championship at Royal...
Darren Clarke's win at the 2011 Open Championship at Royal St. George's Golf Club in Kent, England , earlier this month netted him a £2 million (€2.3m-$3.3m) bonus from Dunlop, his clothing sponsor
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Revo, the house brand of sunglasses of Luxottica, is...
Revo, the house brand of sunglasses of Luxottica, is partnering with Tahoe Stand Up Paddleboards on a new series of short films