More about brands – Page 366
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Quiksilver will continue as the sponsor of Craig Anderson, the...
Quiksilver will continue as the sponsor of Craig Anderson, the surf phenomenon from Australia, for another five years
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Amer Sports is taking over the distribution for Mavic in...
Amer Sports is taking over the distribution for Mavic in Italy and Spain, where it has its own offices, starting next September. Until then, the distributors of this brand of cycling products are Vittoria in Italy, and Team Bike and a couple of others in Spain. The Italian market will ...
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Itochu has obtained a master license for the Airwalk brand...
Itochu has obtained a master license for the Airwalk brand in China, Hong Kong and Macau from Collective Licensing International. As previously reported, the Shanghai Sport 100 chain has already started to work with Airwalk in China, and it will continue to serve as Itochu's retail and wholesale partner for ...
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Select Distribution of Costa Mesa, California, has secured a three-year...
Select Distribution of Costa Mesa, California, has secured a three-year license to sell skate decks and wheels under the Sims brand throughout the world except in Canada and Argentina. Re-issued models are already available for sale. The company started working with Tom Sims on skateboard products in 1984, eight years ...
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Ski and Sport, a 13-year-old British wholesale distribution company that...
Ski and Sport, a 13-year-old British wholesale distribution company that works closely with Sports Direct, has a design and manufacturing license to re-introduce footwear and apparel under the Vision Street Wear brand throughout the European Union. The first products will become available next month. Vision Street Wear belongs to Collective ...
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Hirzl AG's gloves are the new official gloves of the...
Hirzl AG's gloves are the new official gloves of the Ladies European Tour under a two-year contract. The company will provide the golfers with its range of golf gloves and the Tour will endorse its products as the choice of its players. Recently, the Swiss company named Elisabeth Esterl, the ...
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Adidas is launching four styles of hybrid golf shoes under...
Adidas is launching four styles of hybrid golf shoes under its Ashworth brand name to be worn on and off the course
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Bianchi is launching a limited edition of tires for road...
Bianchi is launching a limited edition of tires for road bicycles in collaboration with Michelin
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A Humboldt penguin at the Santa Barbara Zoo in California...
A Humboldt penguin at the Santa Barbara Zoo in California is getting some help from Teva. Lucky, the penguin, was born in April 2010 with a problem with one of his legs, causing him to have a shuffling gait. The zoo tried various remedies, including splints, but it still couldn't ...
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Billabong has sealed a strategic partnership agreement with Universal Music...
Billabong has sealed a strategic partnership agreement with Universal Music Group, a leading company in merchandising music and entertainment. The two companies will bring together musicians, artists and athletes to co-produce music, television and video content as well as to organize joint live events.
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Protest has launched its first major media campaign in London,...
Protest has launched its first major media campaign in London, working with Harvey Nichols. As part of the campaign, the Dutch boardsports brand has developed a special collection of women's sportswear for a specially designed pop-up shop housed in the fashion and lifestyle department of the retailer's flagship store in ...
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Under Armour has signed up two champions in France, where...
Under Armour has signed up two champions in France, where the brand is making major strides since it struck an agency deal with SLS, the company run by Mustafa Satik, at the beginning of 2010. One is Edwin Jackson, a member of the French basketball team. The other is Louis ...
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Gant is going to sponsor the European field hockey tournament,...
Gant is going to sponsor the European field hockey tournament, scheduled for Aug. 20-28 in the German town of Mönchengladbach. The brand, which is the property of Maus Frères, has sponsored the German national hockey teams for the past two years.
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More than 20,000 women took part in a 5K running...
More than 20,000 women took part in a 5K running race sponsored by Asics in Madrid on May 11, called Carrera de la Mujer. The event was widely publicized on television and in other media because of the participation of well-know personalities such as Anne Igartiburu, a popular Spanish TV ...
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Skechers is organizing the first underground fitness festival in Madrid...
Skechers is organizing the first underground fitness festival in Madrid in order to promote its Shape-ups toning shoes. From May 27 to May 29, the underground station of Nuevos Ministerios will turn into a huge gym where some 2,000 women will perform aerobic dancing, stretching, Latin dances, yoga, Pilates and ...
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Foot Locker has officially introduced its Sneakerpedia.com after its initial...
Foot Locker has officially introduced its Sneakerpedia.com after its initial launch in beta form last December. Sneakerpedia is a social platform where sneaker enthusiasts and collectors can come together to contribute their own information, wiki-style, and show off unique styles and independent collections. Foot Locker is encouraging sneaker lovers to ...
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The football club of Malaga in Spain has formally announced...
The football club of Malaga in Spain has formally announced a new endorsement deal with Nike, ending a contract with Li Ning ahead of its scheduled expiration
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Macron has signed a three-year technical sponsorship deal with the...
Macron has signed a three-year technical sponsorship deal with the Dutch Willem II football team
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Kelme has signed up as sponsor of the national football...
Kelme has signed up as sponsor of the national football team of Surinam for the next four years
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New Balance continues to expand its sports marketing activities with...
New Balance continues to expand its sports marketing activities with a contract to be the official supplier of footwear for the umpires at the games organized by Major League Baseball in the U.S.
