More about brands – Page 367
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Nike's Jordan brand has signed up an American female basketball...
Nike's Jordan brand has signed up an American female basketball player, Maya Moore, who has been twice NCAA national champion in women's basketball and all-time leader in women's college basketball
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Cobra-Puma Golf has signed a sponsorship deal with Lee-Anne Pace,...
Cobra-Puma Golf has signed a sponsorship deal with Lee-Anne Pace, a 30-year-old South African golf professional, for golf apparel and footwear
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Ogio Golf has won a gold award from Golf Digest...
Ogio Golf has won a gold award from Golf Digest for its Velocity UltraLite golf bag as well as a silver award for its Sultan cart bag
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Maui Jim has announced the sponsorship of Gaël Bonfils,...
Maui Jim has announced the sponsorship of Gaël Bonfils, joining Roger Rasheed and Elena Dementieva, and the American sunglass firm is about to announce another tennis sponsorship (more in EyeWear Intelligence)
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Wilson Sporting Goods Company is the new exclusive supplier of...
Wilson Sporting Goods Company is the new exclusive supplier of volleyballs for the National Volleyball League in the U.S.; the new NVL ball will be out in September
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Brenda Lee Lai Yee is the first female Malaysian surfer...
Brenda Lee Lai Yee is the first female Malaysian surfer to be sponsored by a big brand with her new one-year deal with Volcom
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Billabong International is partnering with Modern Amusement for a line...
Billabong International is partnering with Modern Amusement for a line of eyewear and watches that will bear Modern Amusement's crow logo. The products will target the youth boardsports market and be available worldwide at surf shops, Pacific Sunwear stores, Bloomingdale's and Nordstrom. Billabong's other brands include Element, Von Zipper, Nixon, ...
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EFA says it has obtained European certification under the Personal...
EFA says it has obtained European certification under the Personal Protective Equipment directive for its EFA Aqua Shock line of swimwear, whose fabrics are already ISO and Oekotex certified. Under a special agreement, the line has become available in 72 stores of El Corte Inglés in Spain and Portugal. The ...
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Hurley, the action sports company owned by Nike, has entered...
Hurley, the action sports company owned by Nike, has entered a licensing deal with Hobie to create a new line of men's apparel; the Hobie by Hurley collection will first preview this autumn
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A French designer, Thomas de Lussac, has developed SurfAir, an...
A French designer, Thomas de Lussac, has developed SurfAir, an inflatable surfboard for amateurs using a three-dimensional PVC-based fabric that can be inflated in two minutes and then collapsed into a small sports bag
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Berkley, which is part of Jarden Corporation's Pure Fishing empire,...
Berkley, which is part of Jarden Corporation's Pure Fishing empire, is introducing a new light-weight and robust “uni-filament” fishing line with excellent casting properties
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Woolrich will bring out a technical line of outdoor clothing...
Woolrich will bring out a technical line of outdoor clothing and accessories for the autumn/winter 2013/14 season (more in The Outdoor Industry Compass)
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Nike has reportedly secured an extension of its contract with...
Nike has reportedly secured an extension of its contract with the Board of Control for Cricket in India (BCCI) for the equivalent of $60.66 million. The original five-year contract, signed in 2005, was worth $45 million and was stretched until last March to include the Cricket World Cup.
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The football star David Beckham is the global brand ambassador...
The football star David Beckham is the global brand ambassador of Samsung Electronics for the London Olympics in 2012. He will appear in advertising and public relations campaign to make people aware of Samsung's sponsorship of the Games as a Worldwide Olympic Partner.
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Tennis Warehouse Europe has a partnership with the French Tennis...
Tennis Warehouse Europe has a partnership with the French Tennis Federation to be the order processor for the Roland-Garros tennis tournament this year. All French Open products sold at storerolandgarros.com will be fulfilled by Tennis Warehouse Europe, which will offer the complete line of official Roland-Garros products. The tournament's official ...
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The competitive surfer Otto Flores is the new ambassador for...
The competitive surfer Otto Flores is the new ambassador for surf and fun for Dragon in Puerto Rico. As a member of the company's international surf program, he will help expand the brand in his home territory through grass-roots marketing events. He will also mentor Puerto Rico's amateur surf team.
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The European Surf Industry Manufacturers Association, EuroSIMA, recently held its...
The European Surf Industry Manufacturers Association, EuroSIMA, recently held its Source European Snowboarding Industry Forum in St. Anton, Austria, with almost 70 international participants at the two-day seminar. To cap the event, EuroSIMA held its fifth annual Snowball, the party for the snowboard industry that also helps environmental charities. At ...
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Timberland said it will plant one tree in Haiti for...
Timberland said it will plant one tree in Haiti for every response to its “Virtual Forest” application on Facebook, up to a target of one million trees. Planting trees in the Dominican Republic, Beijing, Madrid and other locations is also part of the initiatives that will be taken by Timberland ...
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Nicole Hosp, the 27-year-old Austrian ski champion, has signed a...
Nicole Hosp, the 27-year-old Austrian ski champion, has signed a two-year endorsement agreement with Fischer
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Adidas has signed a sponsorship deal with Myriam Soumaré, a...
Adidas has signed a sponsorship deal with Myriam Soumaré, a charming 25-year-old French running champion of Mauritanian origin
