More about brands – Page 369
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News briefs
Catering to a growing fad and lifestyle in the country,...
Catering to a growing fad and lifestyle in the country, Vans will be title sponsor of a 2-year-old skateboarding circuit in China. Born in 2009 as the Battle of the Silver Dragon, the contest will be renamed Vans Dragon Sk8 series and will tour six major Chinese cities this year: ...
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This year's Search event being held by Rip Curl will...
This year's Search event being held by Rip Curl will take place in San Francisco. The company has had a floating event, licensed by the Association of Surfing Professionals, designed to draw the world's best surfers to a beach that has never had a competitive event. This year's event is ...
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Etnies helped the Los Angeles Mission celebrate its 75th anniversary...
Etnies helped the Los Angeles Mission celebrate its 75th anniversary by giving 2,000 pairs of shoes to the homeless. The mission has been helping get homeless people off the streets for decades. Etnies, which is celebrating its 25th anniversary this year, has helped the cause, estimating that in the last ...
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The World Federation of the Sporting Goods Industry is a...
The World Federation of the Sporting Goods Industry is a new member of the Fair Factories Clearinghouse, a New York-based nonprofit group that provides software to help companies collaborate on improving ethical sourcing and conditions in outsourced manufacturing. This way resources aren't wasted on repeatedly auditing the same factories again ...
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Slazenger has signed up James Anderson, the Lancashire cricket champion,...
Slazenger has signed up James Anderson, the Lancashire cricket champion, as an official ambassador
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Adidas has signed up two NFL draft prospects in the...
Adidas has signed up two NFL draft prospects in the U.S., Von Miller of the Texas A&M team and Randall Cobb of the University of Kentucky Wildcats
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ECCO extends its partnership with Fred Couples, the 51-year-old golf...
ECCO extends its partnership with Fred Couples, the 51-year-old golf pro
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Summer Sanders, the female Olympic swimmer, will act as an...
Summer Sanders, the female Olympic swimmer, will act as an ambassador for Schwinn bicycles
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News briefs
Amer Sports has issued a floating-rate bond to raise 500...
Amer Sports has issued a floating-rate bond to raise 500 million Swedish kronor (€55.0m-$79.5m), targeted at institutional investors in the Nordic countries and quoted on Helsinki's Nasdaq counter. The proceeds will be used for debt repayment and general corporate purposes.
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News briefs
Calvin Klein Golf is going to be the first golf...
Calvin Klein Golf is going to be the first golf apparel brand to use Advansa's ThermoºCool technology. The first products to use the technology will be this autumn's collection of men's and women's base layers. ThermoºCool keeps the body comfortable no matter the temperature, and is eco-friendly, made with no ...
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News briefs
New Balance has a new three-year deal licensing with Mountain...
New Balance has a new three-year deal licensing with Mountain Shades of Colorado to make sunglasses under its brand. Mountain Shades will develop New Balance Sun, a ling of running-specific sunglasses, in the U.S. marketing through 2013. The first batch of product, due out this spring, will include five sport ...
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News briefs
A top Swedish swimmer, Louise Karlsson, is launching her own...
A top Swedish swimmer, Louise Karlsson, is launching her own line of swim caps and underwear for men and women under the Louise Karlsson Concept brand name. She is doing so in collaboration with Agenta Group. Based in Karlsson's hometown of Uddevalla, this company already markets brands such as Page ...
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BasicNet is putting out a windbraker co-branded by K-Way and...
BasicNet is putting out a windbraker co-branded by K-Way and Marc Jacobs for a selected distribution
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Hoka One One, the trail-running shoe launched by Jean-Luc Diard...
Hoka One One, the trail-running shoe launched by Jean-Luc Diard and a partner, is diversifying into road running and cross-training
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Odlo got the Plus X Award in the sport &...
Odlo got the Plus X Award in the sport & lifestyle category for its Race running jacket
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News briefs
Sport 2000 Germany has sealed an interesting sponsoring deal with...
Sport 2000 Germany has sealed an interesting sponsoring deal with Adidas: The Three Stripes have granted the buying group the exclusive right to use its contractees in athletics, Jennifer Oeser and Norman Müller, as ambassadors for Adidas' Supernova collection in Sport 2000 shops. Additionally, the group has put together a ...
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News briefs
Nike's sponsorship of the U.S. Olympic and Paralympic teams has...
Nike's sponsorship of the U.S. Olympic and Paralympic teams has been extended until 2016. This mean the Swoosh will be outfitting the athletes for the Summer Olympics of 2012 and 2016 in London and Rio de Janeiro, and for the 2014 Winter Games in Sochi, Russia. The deal includes footwear ...
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News briefs
Helly Hansen will be the exclusive provider of gear for...
Helly Hansen will be the exclusive provider of gear for Sir Richard Branson's latest adventure, the Virgin Oceanic Expedition, whereby he plans to explore the deepest point of all five oceans. Helly Hansen will supply the apparel, footwear and accessories for the expedition, including technical offshore sailing suits ad technical ...
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News briefs
Callaway Golf is embarking on a promotion that will allow...
Callaway Golf is embarking on a promotion that will allow 100 end consumers to participate in a contest for using a special Lamborghini sports car for one year. Like Callaway's latest range of drivers, the car uses a special forged composite technology. Separately, Callaway has signed a sponsorship deal with ...
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News briefs
Odlo has signed a sponsorship and consulting contract with Stefaan...
Odlo has signed a sponsorship and consulting contract with Stefaan Engels, a 50-year-old Belgian sportsman who performed 365 marathons in 365 days between 2010 and 2011. Previously, in 2008, he made 20 Ironman triathlon runs within one year in spite of a warning by his doctor, who said he should ...
