More about brands – Page 37
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News briefsLacoste announces new breakdancing brand ambassadors
Five international breaking talents have joined Lacoste’s roster of brand ambassadors. The five talents include Ayu, a Japanese star of the international women’s scene; French breaking talent Kimie, who will be competing at the 2024 Paris Olympics; the several-time world champion Lilou; Dutch breaking talent Lorenzo; and Marlone from France, ...
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News briefsAdidas teams up with Calm on World Mental Health Day
Adidas has announced a new partnership with Calm, a global mental health platform, on World Mental Health Day (Oct. 10). The idea behind the collaboration is to help progress sports performance by supporting mental well-being. Through Adidas’ membership program, adiClub, consumers can access Calm Premium. The partnership is starting as ...
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Infographics & DataDTC’s share in VF’s revenue
This infographic shows the rise in DTC Digital as a percentage of VF Corp.’s revenue.
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News briefsAdidas Terrex expands ski athlete’s team
Adidas Terrex has added alpine ski Slovakian Petra Vlhová und Alice Robinson from New Zealand to its ski athlete’s roster, which already included U.S. alpine ski star Mikaela Shiffrin. Adidas Terrex has designed personalized custom ski racing suits for each athlete.
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News briefs
Nidecker partners with Layerise to launch new user experience
Source: Nidecker Supermatic binding Swiss snowboard brand Nidecker has partnered with Danish tech company Layerise to revolutionize the user experience of their new binding system, Supermatic. As reported in SGI Europe, Nidecker recently launched an innovative snowboard binding system, Supermatic. Together with Layerise — a modern customer ...
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News briefsNFL launches grassroots merchandise collection for 2022 NFL London Games
The National Football League (NFL) announced the upcoming launch of “Origins: An NFL Collection” in celebration of the NFL coming to London for the 2022 NFL London Games with American football matches played on Oct. 2, 9 and 10. Origins: An NFL Collection has selected two London brands, 37 LDN ...
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News briefsHummel unveils “toned down” Denmark kits for Qatar World Cup
Source: LinkedIn Danish jerseys by Hummel for Qatar 2022 Hummel has unveiled Denmark’s official kits for the 2022 FIFA World Cup in Qatar. All the details for Denmark’s new jerseys were toned down, including Hummel’s logo and chevrons, as a “protest against Qatar and its human rights ...
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News briefsPeloton teams up with Hilton Hotels in the U.S.
Source: Hilton Hotels Hilton x Peloton Peloton Interactive announced a partnership with Hilton Hotels, making the group the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio of 18 brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – including ...
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ArticleFila and the Shakur Estate release a special-edition collection of footwear, apparel and accessories
In collaboration with the Shakur Estate, Fila has released a special-edition collection of apparel, accessories and footwear in honor of the legendary musician. This is the first exclusive footwear collaboration between the Estate and Fila. Tupac Shakur was a cultural icon with an enduring influence that transcended music. Style was ...
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News briefs100% launches first collection of snow goggles
Source: 100% 100%’s new snow goggle collection California-based brand 100% has unveiled its first line of goggles for snow sports, the 2022/23 Snow Collection. “With our brand’s first Snow Goggle Collection, we are authoring a new chapter for 100%,” said VP of global marketing and sales, Gwen ...
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News briefsReef opens first “full price” store in Europe
Reef, the U.S. brand of surf shoes, apparel and accessories, has opened its first “full price” store in Europe, and specifically in Marbella, Spain, according to CMDsport. Enabling the move is Albion 1879, which handles the brand’s distribution in Spain, Portugal and Andorra and operates some 1,000 points of sale ...
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ArticleNike addressing excess inventory; Q1 Ebit falls 13 percent
Nike, ever bullish on its digital approach, is facing an excess-inventory dilemma, contracting gross margins and persistent currency headwinds as it moves into the holiday season. The scenario emerged as the group reported a 22 percent decline in Q1 net income to $1,468 million from $1,874 million for the period ...
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News briefsAdidas inaugurates a store in Rome
Adidas has opened a new store in Rome. The 714-square-meter retail space, on two floors, is located at via del Corso 132, a main street in the historical city center and one of Rome’s shopping avenues. The store features a number of technological innovations, among them immersive dressing rooms with ...
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Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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ArticleUnder Armour releases 2021 Sustainability & Impact Report
Under Armour has released its 2021 Sustainability & Impact Report, which outlines a new sustainability framework, goals and targets. The report, aligned with the industry standards of the Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB), outlines 23 goals and targets in three categories: Products, Home Field, and ...
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News briefsFox Racing enters the performance training category
Fox Racing, the California-based specialist in mountain bike and motocross safety equipment and apparel, has announced the brand’s introduction into the performance training category. The new training collection marks the brand’s first launch off the bike. The new autumn 2022 line will debut with a range of products for all ...
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News briefsAdidas relaunches its members week with consumer activation and product drops
The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in ...
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News briefsRoyal Padel thriving despite standstill in the market
The chief executive of Royal Padel, Rafael Tarradas, has made twin declarations to CMDsport: for one thing, the European pádel market has ground to a halt; for another, sales for his own brand have taken off since September, thanks to customers from outside Spain. Barcelona-based Royal Padel enjoyed a 25 ...
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News briefs
Apple signs five-year sponsorship deal with NFL for Super Bowl halftime show
According to Sportico, the iPhone manufacturer Apple has signed a new contract with the National Football League (NFL) as the new sponsor of the Super Bowl halftime show. The company will pay nearly $50 million annually for the coming five years, with the event being billed as the “Apple Music ...
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News briefsJoma appears to have recovered from pandemic measures
Joma is set to exceed its sales for pre-lockdown 2019 by 15 to 20 percent, according to Diffusion Sport. Production director Fortu López told the trade publication at the recent Micam trade show that “the company is meeting expectations. Indeed, we’re exceeding our goals, which were to return to our ...
