More about brands – Page 370
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Lotto has signed up Potito Starace, who has become the...
Lotto has signed up Potito Starace, who has become the leading Italian tennis player. He will be wearing the company's Raptor Ultra II shoe, whose Reactive Arch technology adapts to the shape of the foot to obtain the best possible reaction to external impacts. Lotto is already the sponsor of ...
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Oxbow has launched a new website featuring for the first...
Oxbow has launched a new website featuring for the first time the Oxbow TV, a channel webcasting some of the video productions made for the French surf brand. Providing links to various social networks, the website is available for the moment in French. Other languages will be added in the ...
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Luxottica has chosen to tap the potential of social networks...
Luxottica has chosen to tap the potential of social networks and user-generated contents for the promotion of two of its key brands, Arnette and Oakley. In its newly launched campaign, “All eyes on me,” Arnette is offering to sponsor a young snowboarder chosen by internet users for the 2011-2012 season. ...
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The 2011 Surfersvillage Awards have been created to honor creative...
The 2011 Surfersvillage Awards have been created to honor creative and technical talent in the media involving the surfing industry. The categories include Journalist of the Year, Photographer of the Year, Film/Video Producer of the Year, Social Media Blog of the Year, Web-documentary of the Year, Surf Event Webcast of ...
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Golf Digest magazine's Hot List of balls for 2011 has...
Golf Digest magazine's Hot List of balls for 2011 has awarded gold medals to Callaway and its subsidiary Top-Flite. Callaway won one gold medal in each price category: $20 and under per dozen (HX Diablo); $21-30 (HX Diablo Tour); and $40 and over (Tour i Series). Top-Flite's Gamer franchise also ...
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Décathlon is organizing the “Decabike,” consisting of a series of...
Décathlon is organizing the “Decabike,” consisting of a series of bike festivals for the whole family in more than 70 cities and towns all over Spain on May 8
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Gonzalo Hinguain, a star of the Real Madrid team who...
Gonzalo Hinguain, a star of the Real Madrid team who plays in the national Argentine football team, is switching over his endorsement from Adidas to Nike
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Puma will be the presenting partner of RugbyRocks, a sports...
Puma will be the presenting partner of RugbyRocks, a sports and music festival due to take place in Richmond on June 4-5
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Rip Curl is again sponsoring a series of free concerts...
Rip Curl is again sponsoring a series of free concerts in Biarritz, France, on Aug. 25-26
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Mizuno is going to sponsor several sports programs, mainly related...
Mizuno is going to sponsor several sports programs, mainly related to running and golf, on the French Canal+ TV channel this year
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One Way, the Finnish brand of Nordic sports gear, has...
One Way, the Finnish brand of Nordic sports gear, has a new four-year contract to outfit the National Ski Team, Para-Nordic Ski Team and National Development Centers of Cross Country Canada
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Abacus has signed a sponsorship agreement with the LET and...
Abacus has signed a sponsorship agreement with the LET and LPGA Tour player Maria Hernandez, who had her rookie pro season last year
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Puma has chosen the NMA Group to be its agency...
Puma has chosen the NMA Group to be its agency for entertainment marketing, leading all entertainment initiatives within film, television, music, talent and entertainment public relations for the company
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Megan Hill of the U.S. National Bobsled Team is the...
Megan Hill of the U.S. National Bobsled Team is the latest endorser of McDavid, maker of HexPad protective apparel
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Article
Anta raises prices
Anta's full-year revenues rose by 26.1 percent to RMB 7.41 billion (€800.2m-$1,129.6m) lifted by an increase in the average selling price of products and the expansion of its retail network. The company expects steady economic growth and rising wages to continue supporting growth for the sportswear industry. The Chinese company ...
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Billabong International has teamed up with Wool and the Gang,...
Billabong International has teamed up with Wool and the Gang, whose knitwear is hand-knitted by women from the Puno region on the shores of Lake Titicaca. In an unusual collaboration, Billabong is offering a ready-made cowl-scarf in forest green for next winter, called Snood Dogg, as well as a ready-to-knit ...
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News briefs
Forme is the registered name of a new brand of...
Forme is the registered name of a new brand of shoes based on a new technology that improves the walker's stride and speed by 10 percent. It uses a patented midsole in carbon fiber and a comfortable insole in dual-density PU and leather that provide support for the ankle and ...
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Pinarello has put out a light single-speed urban bicycle called...
Pinarello has put out a light single-speed urban bicycle called Only the Brave after the name of Diesel's parent company under a licensing agreement. The model is being sold in selected bike dealerships and Diesel stores, starting this month.
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News briefs
Golfing Magazine has named the Zarma spike of McNeill Engineering...
Golfing Magazine has named the Zarma spike of McNeill Engineering “Product of the Week.” This most recent entry of the company's Champ range of interchangeable spikes features a three-layer structure for cushioning and traction and a ‘C' Visible Wear Indicator that turns solid when it is worn out. The American ...
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News briefs
JD Bug has won the iF product design award for...
JD Bug has won the iF product design award for its new First Bike, out of 2,756 entries from 43 different countries. It's a children's bicycle made of two molded components. JD Bug, a pioneer in urban mobility with three factories in Taiwan and China, will launch a TV campaign ...
