More about brands – Page 372
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Matt Chrabot, the champion triathlete, has signed a multi-year endorsement...
Matt Chrabot, the champion triathlete, has signed a multi-year endorsement deal with TYR Sport. He will wear the company's competitive apparel and swimwear through the London Olympic Games – currently the 27-year-old is in training to make the American team.
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Indian retailers are fully taking part in the Cricket World...
Indian retailers are fully taking part in the Cricket World Cup that started last month, held in Bangladesh, India and Sri Lanka. Planet Sports, which is reshaping sports retailing in India with its large-scale multi-brand format, has even launched an anthem, « India wants to play », in partnership with ...
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Odlo has signed an endorsement deal with the German 800-meter...
Odlo has signed an endorsement deal with the German 800-meter running champion, Sören Ludolph
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Under Armour has signed a five-year deal to be the...
Under Armour has signed a five-year deal to be the technical sponsor of the Tottenham Hotspur FC starting with the 2012-13 season, the company's first deal with a Premier League team
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Shane Dorian, the surfer, has signed on to endorse Reef...
Shane Dorian, the surfer, has signed on to endorse Reef Footwear, specifically its Supreme Collection of leather sandals
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Nicole Hage, a golfer on the LPGA Tour and the...
Nicole Hage, a golfer on the LPGA Tour and the LPGA Futures Tour, is a new brand ambassador for Abacus
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New Balance will be this year the official athletic shoe...
New Balance will be this year the official athletic shoe and compression apparel partner for off-bike training of Team Garmin-Cervelo, the American cycling team of 64 riders owned by Slipstream Sports
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Edurne Pasaban, a well-known Spanish mountain climber from the Basque...
Edurne Pasaban, a well-known Spanish mountain climber from the Basque region, has agreed to act as testimonial for Atomic skis
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The new Amphibio WaveFlex ski of Elan has won a...
The new Amphibio WaveFlex ski of Elan has won a Universal Design Award
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Field & Stream magazine's Best of the Best Award in...
Field & Stream magazine's Best of the Best Award in the lure and accessories category has been given to the Rapala Clackin' Minnow and the Sufix 832 Advanced Superline
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Asics is going to start selling hiking shoes in Europe,...
Asics is going to start selling hiking shoes in Europe, perhaps starting in 2012, according to a report by the Nikkei newswire service. The new shoes would stem from a cooperation with Haglöfs, the Swedish company that Asics bought last year. The new hiking footwear will be made at Asics ...
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The new Swedish skiwear brand Elevenate had an excellent launch...
The new Swedish skiwear brand Elevenate had an excellent launch at Ispo. One of its co-founders, Jimmy Odén, says the founding trio – which also includes Mårten Pettersson, former editor of Åka Skidor, and designer Sara Rönngren, formerly at Peak Performance – deliberately decided to keep the collection top-secret before ...
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Sport Design Sweden's concept of creating unique collections of skiwear...
Sport Design Sweden's concept of creating unique collections of skiwear for each ski resort is a success – much more than founder and sales manager Niclaes Wijk had ever hoped for. Before Ispo, Sport Design Sweden worked with around 50 top ski resorts worldwide, handling the entire process from design ...
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Innovaski has added licenses for Kitty Teen, Spiderman, Ben 10...
Innovaski has added licenses for Kitty Teen, Spiderman, Ben 10 and Chupa Chups to its successful license for Hello Kitty skis
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The British retail chain Marks & Spencer is coming out...
The British retail chain Marks & Spencer is coming out with a golfwear collection designed by, and branded with the name of, the pro player Ernie Els; prices will hover around £30 (€35.30-$48.80)
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Kappa's German licensee introduced a new marketing campaign in cooperation...
Kappa's German licensee introduced a new marketing campaign in cooperation with Ferrero in Germany. The campaign is called 'Sports meets Style' and is aired on the main German TV channels. It is also running in magazines and on the Kappa and Ferrero homepages. Consumers buying selected Ferrero products can collect ...
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Chiemsee, which shares the same ownership as Kappa Germany, is...
Chiemsee, which shares the same ownership as Kappa Germany, is relaunching the German action sports brand, capitalizing on its heritage. Shown at the last Ispo, its new ‘Originals' collection is meant to emphasize the roots of the brand in the boardsports sector. A new marketing campaign will be launch in ...
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Shimano won a Gold Award for its ACCU3D R windbreaker...
Shimano won a Gold Award for its ACCU3D R windbreaker at the iF Product Design Awards held Tuesday. Fifty companies were selected for the prestigious Gold Award, out of 2,756 projects submitted for consideration. Shimano's windbreaker weighs 63 grams and can be stored compact for easy transport in your pocket. ...
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McDavid, the maker of protective equipment for athletes among others,...
McDavid, the maker of protective equipment for athletes among others, is starting up a twice-yearly newsletter discussing the resources available for sports participants at any level to stay safe. It will be targeted at athletic trainers, coaches, physical therapists, sports medicine clinics and professionals. The first newsletter is already out, ...
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The actress Eva Mendez is the new brand ambassador for...
The actress Eva Mendez is the new brand ambassador for Reebok's EasyTone line
