More about brands – Page 373
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The international women's cycling team Hitex Products UCK, based in...
The international women's cycling team Hitex Products UCK, based in Norway, has signed a two-year deal to wear the high-tech clothing of Craft, the Swedish brand; the cyclists will also give feedback for further improvements
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Under Armour has confirmed the signing of Cam Newton as...
Under Armour has confirmed the signing of Cam Newton as an endorser
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The board of directors of Amer Sports has announced that...
The board of directors of Amer Sports has announced that the company will begin a share repurchasing program as a way to implement share-based incentive plans for key personnel in 2011 and 2012. The process will start on Feb. 23 and the final date will be Sept. 9, at the ...
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News briefs
Head showed its new AdaptEdge ski boot at Ispo. It...
Head showed its new AdaptEdge ski boot at Ispo. It is described as the first ski boot whose last can be changed just by turning a screw. It uses Head's Adaptive Fit Technology, which is based on a newly designed shell with a compression zone that goes under the forefoot. ...
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More sporting goods companies are partnering with Sympatex, the German...
More sporting goods companies are partnering with Sympatex, the German provider of functional textiles. For winter 2011-12, Belowzero, Bench, Four Elements, Rusty and Sportalm will use Sympatex materials in their ski and snowboard collections. They showed off some of the new products at Ispo this month. Sympatex' name is also ...
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Adidas is reportedly setting special conditions, including a long duration,...
Adidas is reportedly setting special conditions, including a long duration, for a new contract with the Real Madrid football team that will replace the present one, set to expire in June 2012. According to reports, the Spanish team is asking for an annual fee of €50 million, which would make ...
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Under Armour is replacing Reebok as the official supplier of...
Under Armour is replacing Reebok as the official supplier of performance footwear to Major League Baseball in the U.S. The rapidly growing U.S. brand is also said to be ready to pay more than $1 million a year to be endorsed by Cam Newton, a quarterback with the American Auburn ...
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Chris Stephenson, a former player for the England rugby team,...
Chris Stephenson, a former player for the England rugby team, is a new brand ambassador for Canterbury of New Zealand
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The Manchester United football club appears set to break the...
The Manchester United football club appears set to break the £100 million barrier for its annual commercial revenues
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Errea is the new official sponsor of the Spanish Volleyball...
Errea is the new official sponsor of the Spanish Volleyball Federation
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Erima has contracted a new brand ambassador, Sebastian Preiss; the...
Erima has contracted a new brand ambassador, Sebastian Preiss; the handball player who has been team captain of TBV Lemgo, also sponsored by the German firm
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Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined...
Ian Alldredge, a 22-year-old Californian strapless kite surfer, has joined Oxbow's team of endorsers
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Article
Amer Sports confirms its recovery
With favorable weather triggering buoyant re-orders, brisk sales of outdoor footwear and apparel in Europe continued to drive the recovery of Finland's Amer Sports group in the fourth quarter of last year. The expansion of the company's balls sports and fitness units remained weaker, but the group was in leaner ...
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News briefs
The NBA and FIBA Europe are partnering up to increase...
The NBA and FIBA Europe are partnering up to increase the awareness of basketball com-petitions in Europe. The multi-year deal includes EuroBasket Men and Women in 2011 and 2013. Part of the efforts will include clinics for referees and coaches, and the two groups will use the internet to spread ...
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A new title sponsor is expected to be announced soon...
A new title sponsor is expected to be announced soon for the Dublin Marathon. Last year, the title sponsor of three years, Lifestyle Sports, stepped down. In addition, Adidas stopped its 10-year involvement as a sponsor; it has been replaced by Asics. The race director, Jim Aughney, has said that ...
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Adidas' To.7 table tennis table, developed by Green-Fit, won the...
Adidas' To.7 table tennis table, developed by Green-Fit, won the X Plus Award in all three categories – design, quality and functionality – and were on display at Ispo
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Garmont is running commercial spots on large public screens at...
Garmont is running commercial spots on large public screens at major ski resorts in Austria and Switzerland until the end of February to draw the attention of 18 million spectators to its new Delirium ski boot
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Lorpen, the producer of performance socks, is sponsoring the Canadian...
Lorpen, the producer of performance socks, is sponsoring the Canadian Association for Disabled Skiing
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Adidas extends its sponsorship of the Spanish Football Federation until...
Adidas extends its sponsorship of the Spanish Football Federation until the end of 2018
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Kelme is going to sponsor the international marathon of San...
Kelme is going to sponsor the international marathon of San Sebastian next Nov. 28, and the Spanish company is planning to have a presence on Facebook and Twitter from Dec. 1
