More about brands – Page 38
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News briefsAdidas teams up with Soul Cap to make swimming more accessible
Adidas has announced its first swim cap made in partnership with London-based start-up Soul Cap. The partnership aims to promote greater diversity and inclusivity in the world of swimming. The debut Adidas x Soul Cap swim cap has been designed in a range of sizes for adults or children with ...
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News briefsMizuno launches eco-friendly Wave Neo shoes
Mizuno is introducing its Wave Neo Collection, described by the brand as “its first running shoes that balance carbon impact” and as the collection with “the lowest environmental impact in Mizuno’s history.” The carbon impact during the product life cycle of the Wave Neo Collection will be balanced by the ...
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Infographics & DataSports Equipment Market 2021
This exclusive, yearly statistic includes revenue and market share development of the major global sports equipment brands.
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Infographics & DataLeading sports equipment brands 2021
This exclusive chart and data can be downloaded by our Premium Members.
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News briefsVapesol launches soles made from factory waste of nitril gloves
The Portuguese company Vapesol, which manufactures more than five million pairs of soles yearly (according to its website), has teamed with the nitril glove company Raclac to produce of footwear soles from industrial waste. Raclac claims to be the only manufacturer of nitril examination gloves in Europe. ...
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AnalysisMarket Analysis: The sports equipment market
This exclusive statistic includes revenue and market share development for the major global sports equipment brands.
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News briefs
Fourth country rules that Google Analytics runs afoul of EU law
The Danish Data Protection Agency has determined that the operations of Google Analytics are unlawful in Denmark without “the implementation of supplementary measures in addition to the settings provided by Google.” At issue is the protections on consumer data collected in Europe for dispatch to the U.S. As the agency ...
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News briefsDecathlon becomes official partner of Paris 2024
Decathlon has become an official partner of the Paris edition of the Olympic and Paralympic Games, scheduled for 2024. The company will be supplying the games’ 45,000 volunteers with a variety of products, holding a number of related events at its 300-odd stores in France, introducing a capsule collection with ...
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News briefsPolar's GoFit monitors now compatible with Chromebook
Polar Electro’s GoFit app is now compatible with the Google Chromebook. The app is designed to help physical education teachers evaluate student effort in real time – by monitoring heart rates and how they measure up against heart-rate targets, for example. It also awards badges for student effort. The app ...
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ArticleAdidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
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News briefsPuma extends partnership with e-sports company
Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won ...
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News briefsNike co-creates new training content to help kids express their potential
Nike has partnered with Leeds Beckett University and ICOACHKIDS to co-create a new curriculum for the Nike Training Club (NTC) app. The new program features inspiring content that is meant to help youth coaches create environments that allow kids to succeed on and off the field. The program consists of ...
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News briefsDecathlon Italy introduces apparel line for the disabled
Decathlon Italy has presented its new apparel line for the disabled. Italy is the first country where the global sporting goods retailer has developed products specifically for people with a disability. The launch coincides with the 2022 IWAS Wheelchair Fencing World Cup, which will take place in Pisa, Italy, on ...
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ArticleFanatics inks new deals with UEFA and ICC
Sports merchandise giant Fanatics has signed deals with UEFA and the International Cricket Council (ICC). UEFA and Fanatics have announced a long-term e-commerce, event retail and licensing deal, which the football governing body has described as “one of the most comprehensive sports merchandising partnerships in European football.” The national team ...
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News briefsVölkl hires new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefs
New pádel tournament in Egypt
Premier Padel has struck a multiyear deal with the New Giza Sports Club, CA Sports Marketing and the Egyptian Padel Federation to establish the first P1 pádel tournament in Egypt – and, indeed, in all of Africa. NEWGIZA Premier Padel is scheduled for Oct. 24-30 of this year at the ...
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News briefs
Lululemon expands in Spain
Lululemon is cramming its early moves in Spain into a short span of time, according to Diffusion Sport. The Canadian brand switched on its Spanish e-commerce site at the end of August, and followed that up in early September with the opening of its first own-store in Spain, on Paseo ...
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News briefs
Kanye West’s company files new trademarks for apparel, accessories and services
Kanye West’s company Mascotte Holdings has just filed new trademarks for Donda Sports merchandise, TMZ has revealed in an exclusive report. According to the report, Mascotte has filed new trademarks for such apparel as T-shirts, jackets and hats, as well as shoes and a range of accessories, including fanny packs, ...
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News briefs
On unveils first shoe made from carbon emissions
In partnership with LanzaTech, Borealis and Technip Energies, Swiss sports brand On is launching a shoe called Cloudprime. Described by the company as “the first-ever shoe made from carbon emissions,” the Cloudprime is made of CleanCloud EVA (ethylene vinyl acetate) foam, which uses industrially emitted carbon as a raw material. ...
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Infographics & DataSporting Goods Scorecard Q2 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
