More about brands – Page 39
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News briefsCastore inks partnership with F1 team Oracle Red Bull Racing
British sportswear brand Castore has announced a new long-term partnership with the Oracle Red Bull Racing Formula 1 team. The deal will see Castore supply the team with apparel from the start of the 2023 Formula 1 season. In addition, Castore branding will feature on team apparel and the race ...
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News briefsNidecker launches innovative snowboard binding
Source: www.nidecker.com Nidecker Supermatic Swiss snowboard brand Nidecker has introduced the Supermatic, an innovative binding that offers automatic operation, a universal design that suits all snowboard boots from any manufacturer – whereas most of these systems require specific boots – and a dual slip-in and strap entry ...
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News briefsUnder Armour and Steph Curry about to sign a lifetime contract
According to Forbes and other media outlets (referring to a report from Rolling Stone), NBA star Stephen Curry and Under Armour (UA) are finalizing a near-lifetime contract worth “potentially more than $1 billion.” After political dissonances with UA founder Kevin Plank who praised the then-president Donald Trump in 2018, rumors ...
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ArticleReusch goes museum: Part of “Football: Designing the beautiful game” in London
Source: Felix Speller George Best’s worn boots For the first time, the exhibition “Football: Designing the beautiful game” was on display at the Design Museum in London from April to August 2022. The goal of this exhibition was to look at football from a different perspective and ...
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News briefsGoPro launches Hero11 camera in three versions
GoPro, celebrating its 20th anniversary in 2022, has released three versions of its new Hero11 Black camera: Hero11 Black, Hero11 Black Creator Edition and Hero11 Black Mini. All three cameras feature a new, larger sensor that offers the highest resolution, highest 10-bit color depth, best video stabilization and widest field ...
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News briefsHelly Hansen renews its partnership with American Magic
Helly Hansen has announced its continued partnership with New York Yacht Club American Magic, the U.S. Challenger for the 37th America’s Cup. The Norwegian-based brand and the sailing team are again joining forces in a partnership that will bring together top athletes, coaches, designers, R&D, engineers and support teams to ...
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SponsoredEnhance customer experience with a workout-based loyalty solution
How Stready’s loyalty solution supercharges engagement, loyalty and data with a workout-based loyalty solution.
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News briefsFila launches a capsule collection with Haider Ackermann
Fila has announced a collaboration with Haider Ackermann. The Colombian-born French designer will create a one-off collection of menswear, womenswear and accessories for the sportswear brand. The collaborative capsule collection will be unveiled with a fashion show in Manchester, U.K. on Nov. 17, 2022.
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News briefsSalomon revamps logo, presents new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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News briefsSalomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
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News briefsPuma launches metaverse website, NFTs
Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...
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News briefsJoma partners with the Serbian Tennis Federation
Spanish sportswear brand Joma has announced a new sponsorship agreement with the Serbian Tennis Federation. The deal involves athletes in all categories. The Serbian Tennis Federation will wear Joma uniforms for the first time at the Davis Cup 2022 in Valencia, starting on Sep. 13. Serbia won this tournament in ...
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Infographics & DataTop 10 Sports Apparel Brands 2021
This exclusive interactive chart shows revenues and year-on-year revenue growth for the top ten sports apparel companies of 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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ArticleMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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ArticleGymshark opens first brick-and-mortar store
Gymshark has announced it will open its previously announced flagship store on Regent Street in London on Oct. 1. This first-ever brick-and-mortar store for the British brand will span around 1,700 square meters and feature several other functions in addition to the sale of Gymshark products and apparel. For example, ...
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News briefsAndrés Iniesta launches new sportswear brand Capitten
Spanish footballer Andrés Iniesta has launched Capitten, a new sportswear brand. Capitten’s debut line features the One 888, the flagship product of the brand’s collection. It’s a limited-edition football boot for adults and children, designed in partnership with Japanese firm Shimpei Inoue and inspired by the 1980s. The shoe is ...
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News briefs
Partnership between Porsche and Red Bull does not materialize
In the course of a possible Formula 1 entry by Porsche, Porsche AG and Red Bull have held talks in recent months. Both companies have jointly concluded that these talks will not be continued, Porsche said in a press release. The premise was always a partnership at eye level, including ...
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News briefsAdidas unveils the new FW22 Made with Nature Capsule Collection
Source: Adidas The new Ultraboost 22 Made with Nature for women Adidas has unveiled its latest Made with Nature capsule collection for fall/winter 2022. It continues the brand’s mission to replace conventional materials and design finite resources. The new Ultraboost 22 Made with Nature for women takes ...
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News briefsPuma presents new Away football kits
Puma has unveiled th new 2022 national team Away kits. A new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The German company is equipping the teams of ...
