More about brands – Page 4
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News briefsHyosung partners with Santoni and Tefron on seamless apparel
Sustainable textile solutions provider Hyosung is collaborating with two of the leading global seamless companies, Tefron and Santoni, to introduce a new generation of sustainable sportswear and seamless apparel made with its certified and multi-functional yarns. The three companies unveiled their collaborative product at ISPO Munich 2023. Santoni introduced its ...
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ArticleReebok is preparing a new digital sneaker
Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...
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News briefsGolden Goose enters the pádel game
Golden Goose has entered the market for pádel, according to Women’s Wear Daily, Fashion Network and La Gazzetta dello Sport. The sneaker brand is putting its stamp on a pádel club called Atlante Arena, the fruit of a partnership with Demetrio Albertini and Lorenzo Alfieri, who founded the City Padel ...
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News briefsRussian major marketplace kicks off sporting goods project
Source: megamarket.ru Konda footwear Megamarket, a marketplace developed by Russia’s biggest state bank Sberbank (formerly communicated as SberMegaMarket), has launched its sporting goods brand Konda. So far, it includes only five shoes for running, but the company promises to gradually expand the offered range. By the end ...
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News briefsAdidas moves in to Roblox
Adidas has entered another metaverse, Roblox, adding “licensed digital clothing and bespoke outfits” (UGC) to its marketplace. The brand struck a similar deal with The Sandbox exactly two years ago and is still listed as a partner on that metaverse’s YouTube page. Source: Adidas Adidas has, in ...
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News briefsPuma collabs with US upcycler, launches textile-to-textile experiment
Puma has announced a new collaboration with US upcycler Andrew Burgess and his brand Vivid Visions, launching an experimental, one-of-a-kind capsule collection. Vivid Visions was founded on repurposing old textiles to create unique designs that have been endorsed and featured by NBA icons (Jayson Tatum) and US rappers (A Boogie ...
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News briefsAmplid takes an artistic turn
German snowboard company Amplid has announced a collaboration with US-based artist Justin Moll a.k.a Dr. Wolfenbergen hailing from greater Philadelphia. The collab sees Amplid’s Singular and Singular Twin models adorned with the artist’s Lo-Fi and rough aesthetic style work. Video: Dr. Wolfenbergen Art Collab ...
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News briefsPuma is expanding its Re:Fibre textile-to-textile recycling technology
Puma has announced that it has scaled up its textile recycling innovation Re:Fibre and replace recycled polyester with its Re:Fibre technology in all Puma soccer kits for clubs and associations from 2024. Since the launch of the pilot project in 2022, where the brand produced recycled training kits for the ...
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News briefsWorld’s first parka made from biological recycling unveiled
Stella McCartney has unveiled a parka made of biorecycled polyester at COP28. The garment and the technology behind it is a result of a partnership between Protein Evolution and McCartney. Source: Stella McCartney/Protein Evolution The fashion parka is made from rigid packaging waste and industrial textile ...
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News briefsAsics works on enhancing personalization and data protection compliance
Asics has selected Boston-based pure-play customer data platform (CDP) BlueConic to reimagine how it engages with customers. The move will empower the Asics team to support a growing number of personalization projects while remaining compliant with consumer data privacy regulations around the globe. With operations across the Americas, Europe, the ...
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News briefsSalomon collaborates with Noble’s Ionic+ and 37.5 to develop new Knit Flow fabric
Salomon is expanding its running apparel offering through a partnership with Ionic+ Botanical and 37.5 to develop a new fabric technology called Knit Flow. The new fabric uses the anti-odor citric-acid formula, Ionic+ Botanical, and is the first durable plant-based formula to be registered, tested and approved by the US ...
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News briefsOrigify from Bosch protects sneakers against counterfeiters
Bosch is launching Origify, an invisible authentication solution to protect sneakers and other products against counterfeiters. Using a product-specific optical fingerprint, Origify detects luxury products along the entire product lifecycle. Contrary to physical security features, like serial numbers, barcodes, RFID, and others, Origify does not require any intervention in the ...
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News briefsAuthentic and Sakar form partnership for Reebok
Authentic Brands Group and New Jersey-based electronics company Sakar International have partnered to develop a range of sports and training equipment for Reebok. Under the partnership, Sakar International will design, manufacture and distribute Reebok-branded basketball, pickleball, baseball, soccer and football equipment, as well as electronics such as audio, tech and ...
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News briefsEileen Gu named global ambassador for 2024 Winter Youth Olympic Games
Source: IOC Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu The 20-year-old Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu will be the Global Ambassador for the 2024 Winter Youth Olympic Games (YOG) in Gangwon. ...
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News briefsUYN signs Bode Miller as brand ambassador
Italian technical sportswear brand UYN Sports has named former alpine ski racer Bode Miller as its first US brand ambassador. Miller and UYN will work together to create the Bode Miller Signature Baselayer Collection for men and women. This exclusive line of Natyon 3.0 baselayers is made with 40 percent ...
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News briefsRossignol supports promoting more diversity with limited edition ski model
Source: Business Wire Rossignol launches limited-edition ski to support increased diversity in the outdoors. French ski manufacturer Rossignol announced its new charitable ski initiative in the US in partnership with the Share Winter Foundation and renowned contemporary artist Ya La’ford. For over a year, Rossignol and Share ...
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News briefsChampion introduces synthetics that act like naturals on the environment
Source: Champion Champion Athleticwear has launched Eco Future Reverse Weave with CiCLO technology, a patented solution that enables synthetic textiles to behave like natural fibers in the environment. More than 60 percent of today’s textiles are made from synthetic, plastic-based fibers such as polyester and nylon, which ...
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ArticlePuma turns sneakers into compost
Source: Puma The experimental Re:Suede sneaker After announcing the Re:Suede experiment in 2021, Puma has now reported back and shown that turning the experimental version of its classic Suede sneaker into compost can be done under certain customized industrial conditions. Two years ago, Puma produced 500 pairs ...
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News briefsKappa partners with the iconic 24 Hours of Le Mans
Italian sportswear brand Kappa has unveiled a new partnership with the Automobile Club de l’Ouest (ACO), the French organizers of the iconic 24 Hours of Le Mans. The new three-year deal, starting in 2024, will see Kappa as the Official Sportswear Dresser of the event. The contract was negotiated by ...
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News briefsNorwegian Supreme Court rejects appeal: Rottefella wins patent dispute
Source: Rottefella Torstein Myklebostad, CEO of Rottefella After Rottefella was victorious last summer in a patent lawsuit against Amer Sports and its Salomon and Atomic brands, the Norwegian Supreme Court has now rejected Amer’s appeal, bringing the long-standing patent dispute over an adjustable cross-country ski binding system ...
