More about brands – Page 40
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News briefsNike Forward is said to revolutionize apparel creation
Source: Nike Nike Forward pocket detail Nike is introducing “a game-changing innovation platform revolutionizing apparel creation,” dubbed Nike Forward. The process of creating Nike Forward, which Nike says required over five years of research and development, needs fewer steps than traditional Nike knits and woven processes. Rather ...
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News briefsCLMBR rolls out second generation of vertical climbing machine
Source: https://clmbr.com/the-machine CLMBR 2 CLMBR is launching the second iteration of its vertical climbing machine, now available for pre-order. The new generation of CLMBR features a technological upgrade called CLMBR Vision, which allows users to access live, dynamic coaching and feedback while they exercise, including off-machine strength ...
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News briefsNike releases new ad to celebrate Serena Williams’ legacy
Following Serena Williams’ loss at the U.S. Open singles tournament on Sep. 2 and her retirement from tennis, Nike released a 60-second clip the following day to celebrate the athlete’s legacy. The new ad is titled “By Changing Nothing, She Changed Everything” and features guest voiceover narration from U.S. actress ...
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Infographics & DataSporting goods company inventory levels in Q2 2022
This exclusive interactive chart shows inventory levels at 28 sporting goods companies for Q2 2022, comparing with Q2 2021 and Q4 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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ArticleWhy sporting goods industry inventories rose by 57% in Q2 2022
The aggregate inventory level for 28 public sporting goods companies, tracked by SGI Europe, rose more than 57 percent year-over-year to more than €31.9 billion at Q2 end and was up by nearly 32 percent from the end of 2021 when it stood at €24.27 billion. Eleven companies had inventory ...
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News briefsNew Balance with new international marketing director
Romina Bongiovanni replaces Tim Malone, who left the company to join Crocs, as global director of international marketing at New Balance. She will report to Jeff McAdams, VP of global marketing, and join the company’s global leadership team. Most recently director of global comms and entertainment at New Balance, Bongiovanni ...
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News briefs
ABG and Warson collaborate on Volcom and Frye work shoes
Authentic Brands Group (ABG) announced an expanded partnership with Warson Brands, a full-service manufacturer of protective and safety technologies and longtime partner of Reebok. Warson has committed to designing, developing and distributing high-quality professional footwear for the Frye and Volcom brands in the U.S. and Canada. The Frye Company will ...
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News briefsBiodegradable Golf Balls for a more environmentally friendly golf sport
Source: Biodegradable Golf Balls Biodegradable golf balls, 24 pack Every year, several hundred thousand golf balls disappear from golf courses around the world. In most cases, they find their way into our oceans, lakes and waterways. This is a bigger problem than the public realizes, as these ...
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News briefsCompostable yoga wear from Wellicious
As reported by 1st Blue, German yoga wear brand Wellicious has launched its first “Cradle-to-Cradle Certified Yoga Collection” – compostable yoga wear – after six years of research into sustainable materials. The elasticity of the Wellicious fabrics, which is necessary for yoga, comes from a new type of biodegradable elastane, ...
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News briefsAdidas unveils federation kits for World Cup in Qatar
Adidas has revealed the home and away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain that will be worn at the FIFA World Cup 2022 later this year. Each kit was designed “as a canvas for creativity, and an opportunity to capture and express ...
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News briefsNike drapes Williams in diamond-studded outfit at US Open
Source: Nike PE NikeCourt Flare 2 for Serena Williams’ US Open participation Serena Williams is wearing a special outfit at the US Open in New York, which is set to be the last tournament of her career. Inspired by figure skating apparel, the outfit incorporates a crystal-encrusted ...
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News briefs
Google becomes FIBA’s first global partner of women’s basketball
The International Basketball Federation (FIBA) has announced Google as the first-ever global partner of Women’s Basketball and the FIBA Women’s Basketball World Cup. The partnership will debut with the FIBA Women’s Basketball World Cup in Sydney on Sep. 22, where the technology giant will be the exclusive presenter of the ...
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News briefsIntersport launches new Energetics brand, bearing new sustainability logo
Source: Intersport Intersport’s Energetics brand, a new collection for training, running and yoga, focuses on sustainability. Every third product in the collection for FW 22/23 for training already bears the new “Green Series” logo that Intersport introduced this summer for its exclusive brands. “The new sustainability label ...
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News briefsFila taps Brandon Maxwell as guest designer for new tennis collection
Fila North America has tapped Brandon Maxwell, creative director of luxury ready-to-wear label Brandon Maxwell, as a guest designer for a new women’s tennis collection – Maxwell’s first foray into tennis apparel. Fila by Brandon Maxwell combines Fila’s strong Italian heritage and legacy of athletic design innovation with Brandon Maxwell’s ...
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News briefsSaucony launches apparel collection made from regenerated polyester
Source: Saucony/Ambercycle Cycora Lab Saucony unveiled the new Saucony x Cycora collection, a range of running tops made in part from Cycora material, a regenerated polyester derived from textile waste that would otherwise end up in landfills. The men’s and women’s collection consists of a tank, crop ...
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![Swiss-Ski 2022 Zermatt_2662[1]_16_9](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/4/1/2/18412_swissski2022zermatt_26621_16_9_467984_crop.jpg)
News briefsOne Way enters alpine ski World Cup
Source: Swiss Ski Daniel Yule After nearly two decades of numerous achievements in biathlon and cross-country skiing, One Way is entering the Alpine World Cup in the 2022/23 winter season. Swiss ski racer and slalom specialist Daniel Yule will be one of the first athletes to rely ...
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News briefsDecathlon partners with Chantelle on lacey running bra
Decathlon France has teamed up with Parisian lingerie company Chantelle and Noyon Dentelle, a Calais-based lacemaker, to create an elegant exercise bra for Decathlon’s running brand Kalenji. The idea is to offer women a product that merges their intimate and sportswear wardrobes. All the bras have been manufactured in Chantelle’s ...
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News briefs
DP World Tour launches e-sport tournament
The DP World Tour is launching a new e-sport competition in partnership with Topgolf and DreamHack Sports Games. The new “eTour”, which will be open to playing from Aug. 31, is available to anyone who downloads the WGT by Topgolf mobile game, developed by DreamHack. The new competition will take ...
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News briefsOn launches new two-pair tennis shoe set with Federer and Kith
The Swiss shoe company On Running is leveraging its collaboration with tennis star Roger Federer and innovative retail concept Kith. For the new set of two shoes (consisting of The Roger Clubhouse Mid and The Roger Pro, both a lifestyle and a high-performance sneaker), Federer teamed up with a fellow ...
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News briefsPuma signs Qatari high jumper Mutaz Essa Barshim
Puma has signed Qatari high jumper Mutaz Essa Barshim, who will wear the company’s performance products from the Diamond League meeting in Lausanne. With three world titles and Olympic gold, Barshim has already won everything there is to win in his sport. He successfully defended his title at the World ...
