More about brands – Page 41
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News briefsDecathlon France promotes physical activity in its stores
Decathlon France has launched the 27th edition of Vitalsport, its initiative to encourage people of all ages and abilities to participate in sports. Vitalsport will launch in 124 French stores this September. The event, which is free and open to all, brings together local sports players and visitors, offering the ...
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News briefsRothy’s and Evian launch tennis capsule made with recycled bottles
Rothy’s has partnered with Evian, a Danone water brand, on the launch of an exclusive tennis-inspired capsule collection made with repurposed Evian water bottles. Rothy’s and Evian collected approximately 72,000 Evian bottles from the US Open last year in New York and transformed them into a limited-edition capsule collection, using ...
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News briefsAbbott World Marathon Majors and Mass Participation World partner to promote return to running events
The Abbott World Marathon Majors and Mass Participation World have partnered to launch #togetherwemove, an inspirational video and marketing tool to encourage people to go back to mass participation events after the rough patch the industry went through during the Covid-19 pandemic. The Abbott World Marathon Majors is a series ...
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News briefsUsain Bolt files new trademark application for his victory pose
Jamaican track legend Usain Bolt has filed to trademark the image of his iconic victory celebration pose. Bolt submitted the application to the U.S. Patent and Trademark Office on Aug. 17. According to the filing, “the mark consists of the silhouette of a man in a distinctive pose, with one ...
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ArticleTrans-Textil introduces water-based, breathable and waterproof functional layers
Trans-Textil, a German developer and manufacturer of functional textiles, presented its Topaz Purable functional systems based on aqueous technologies to a wider trade audience for the first time this summer at Techtextil in Frankfurt. The company completely eliminates the use of organic solvents in production. In combination with its PFC-free ...
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News briefsFoot Locker partners with Fanatics to expand licensed product offerings
Foot Locker and Fanatics have announced a new long-term connected inventory partnership that will “significantly expand” the officially licensed fan gear and merchandise product range available online to Foot Locker customers. Beginning in the fall, the shoppers visiting footlocker.com, kidsfootlocker.com and champssports.com will have access to a broad, tailored assortment ...
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News briefsNike partners with The Football Association to help develop women’s football
Nike has announced a multi-year partnership with The Football Association (The FA), the governing body of football in England, to become the official ball supplier of the Barclays Women’s Super League (BWSL), Barclays Women’s Championship (BWC) and The FA Women’s Continental Tyres League Cup. Under the terms of this partnership, ...
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News briefsHyosung TNC commercializes bio-based spandex
South Korean company Hyosung TNC reports success in extracting spandex from corn and commercializing the world’s first bio-based spandex. The bio-derived material, Creora bio-based, uses a natural material extracted from corn instead of coal. The material is certified by the U.S. Department of Agriculture and received the Eco Product Mark, ...
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News briefs
JD Sports signs its first sponsorship deal in Spanish football
Spanish football club Real Valladolid has announced JD Sports as a new official sponsor. The contract, the value of which was not disclosed, runs until 2024. Under the terms of the deal, Real Valladolid will have JD Sports’ logo on the left sleeve of the shirts of all the teams ...
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News briefs
Pressio partners with Professional Triathletes Organisation
The Professional Triathletes Organisation (PTO) has announced a new partnership with Pressio. The sustainable performance sportswear brand will deliver a brand new range of sustainable merchandise for the organization. Pressio, which defines itself as “the most sustainable sportswear company in existence,” was founded in 2021 by Jamie Hunt and Andy ...
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News briefsCarhartt appoints Susan Hennike as chief brand officer
Source: Carhartt Susan Hennike The U.S. workwear brand Carhartt, family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt, has hired Susan Hennike as its new chief brand officer. She is an apparel industry veteran with managing experience from Nike, Adidas International and a 12-year ...
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News briefsMen’s fashion brand Strellson moves into e-sports
Ovation eSports AG, a Swiss e-sports organization based in Zurich, announced a collaboration with Swiss menswear brand Strellson. Ovation manages a team of young athletes who act as both content creators and influencers in the gaming industry. The collaboration spans the entire Ovation organization and its esports teams. As part ...
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News briefsUvex Sports signs distribution agreement with Horse Pilot in France
During the international equestrian trade show Spoga Horse in Cologne, the German company Uvex Sports (headquartered in Fürth), and the French equestrian apparel brand Horse Pilot, based in Cysoing, signed a distribution agreement for Uvex equestrian equipment for the French market. As of September 2022, the Horse Pilot sales force ...
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Article
Silver Lake to acquire Diamond Baseball Holdings
Endeavor Group Holdings has entered into a definitive agreement to sell Diamond Baseball Holdings (DBH), owner of ten Minor League clubs affiliated with six Major League Baseball (MLB) clubs: the Chicago Cubs, New York Yankees, San Jose Giants, San Francisco Giants, Atlanta Braves and Los Angeles Dodgers. The buyer is ...
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News briefsWho watched the women's Tour de France?
Viewership in France for the 2022 Tour de France Femmes avec Zwift peaked with 5.1 million, namely a 45.6 percent audience share, tuning into France Télévisions during the final stage on July 31. The race attracted an average audience during its eight stages on France 2 and France 3 (part ...
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News briefsNike launches maternity training program globally
Nike is introducing a global maternity training program to encourage more pregnant and postpartum women back into sport, dubbed Nike (M)ove Like a Mother. The training program includes cardio, strength training, mobility and yoga throughout every stage of pregnancy. The core of the program is a 24-workout prenatal and postpartum ...
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News briefsCastore signs with Genoa its first kit deal in Italian football
British sportswear brand Castore and Genoa Cricket and Football Club (Genoa) have announced a new multi-year partnership beginning with the 2022/23 season. The deal will see Castore become the Italian club’s official kit and retail partner. The brand will provide bespoke designs for the club’s match and training kits across ...
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News briefsSurf Expo launches tool to help buyers, brands connect more efficiently
Emerald’s Surf Expo watersports and coastal lifestyle marketplace is launching Surf Expo Connect in conjunction with its upcoming show at the Orange County Convention Center in Orlando, Florida, on Sept. 8-10. Surf Expo Connect provides a seamless way for both buyers and exhibitors “to create meaningful new business connections, make ...
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ArticleTextile waste allegedly used as fuel for brick kilns in Cambodia
Unearthed, a subsidiary of Greenpeace, has issued a new report, stating that off-cuts from Cambodian textile factories mixed with wood are being used to fuel brick kilns on a large scale. The kilns need to stay fired for several days at a temperature of 650° C to burn the clay ...
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News briefsPangaia launches first capsule collection with recycled textile dyes
Named “re-color,” a new textile capsule launched by materials specialist Pangaia is premiering colors extracted from textile waste. Utilizing new technologies from different industries, Pangaia is working towards full circularity. The dyeing technology for the re-color capsule makes use of clothing unsuitable for fiber recycling, offering the possibility to integrate ...
