More about brands – Page 42
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News briefsNew Balance returning to the Iberian Peninsula
As planned, New Balance will be opening its first stores on the Iberian Peninsula since January’s closing of all 22 of its stores there, Palco23 reports. The first two for Spain will be in Las Rosas Village in Madrid and La Roca Village in Barcelona. Outlets will follow at Rambla ...
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News briefsMcLaren teams up with Athletic Propulsion Labs on $450 sneaker
British carmaker McLaren Automotive and Athletic Propulsion Labs (APL), the high-performance athletic footwear brand, have teamed up to create a new range of luxury footwear. The first offering from the collaboration is the limited-edition APL | McLaren HySpeed, a new silhouette designed as an all-purpose performance running shoe inspired by ...
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News briefsTour of Britain still open for title and jersey sponsors
With just one month to go until the race, scheduled to start on Sept. 11, the organizers of the Tour of Britain have announced that opportunities are still available for title and jersey sponsorships “due to a late change.” The event’s chairman, Hugh Roberts, explained that they “recently had a ...
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News briefsEngo Eyewear unveils connected glasses for endurance athletes
Engo Eyewear, a specialist in connected eyewear for endurance athletes, has introduced the Engo 2, described as “the lightest and most technologically advanced eyewear created specifically for endurance athletes.” It features Engo’s ActiveLook 2.0 technology, designed to give users greater ability to customize the data projected into their field of ...
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News briefsTour de France 2022 was a TV blockbuster in Europe
This year’s Tour de France, which ended on the Champs-Élysées in Paris on July 24, attracted the biggest TV audiences for European Broadcasting Union (EBU) countries overall, in terms of hours viewed, since 2015. The iconic cycling race racked up a total number of over 400 million hours viewed in ...
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ArticleMarket Analysis: The athletic footwear market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global athletic footwear brands including breakdown by region.
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News briefsEA Sports replaces Santander as title sponsor of LaLiga from 2023/24
Electronic Arts (EA), the global specialist in digital interactive entertainment, and LaLiga have announced that they have entered into a multi-year partnership agreement. Starting in the 2023/24 season and for five seasons, the partnership will include title naming rights for all LaLiga competitions, as well as a complete rebrand of ...
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News briefsAdidas reportedly to replace New Balance as AS Roma technical partner
The contract between New Balance and Italian football club A.S. Roma is due to expire at the end of the 2022/23 Serie A season. According to the Italian newspaper Il Tempo, the deal will not be extended, and Adidas is set to take over as a technical partner in a ...
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News briefsSportsArt announces worldwide fitness partnership with Accor Group
Source: SportsArt Ruben Mejia, executive vice president, SportsArt Americas SportsArt, a U.S. provider of fitness solutions, has been chosen by Astore – the French multinational hospitality company Accor Group’s procurement organization – as a global preferred vendor outfitting their fitness centers with SportsArt’s patented ECO-POWR cardio equipment. ...
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News briefsMacron and Miami FC announce multi-year partnership renewal
Italian teamwear brand Macron and Miami Football Club have announced that their kit sponsorship agreement has been extended until 2026. The contract has been in place since the club was founded in 2016. The Miami FC competes in the USL Championship, the second tier of men’s soccer in the U.S.
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Infographics & DataTop 10 Athletic Footwear Brands 2021
This exclusive interactive chart shows the top ten athletic footwear brands for 2021, by revenues and by year-on-year revenue growth. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsAdidas collaborates with South African designer Thebe Magugu
Source: Adidas Thebe Magugu Originals Adidas has unveiled the first of two collaborations with South African luxury designer Thebe Magugu. The expressive sports and style designs celebrate community, heritage and identity, inspired by the designer’s South African upbringing. The debut women’s collection features artwork designed in collaboration ...
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News briefs
Deporvillage returns as La Vuelta’s official online store
Spanish sports e-tailer Deporvillage and Unipublic, the organizer of La Vuelta, have signed a collaboration agreement that makes the online sports equipment retailer the official online store of the most important race in the Spanish cycling calendar for the next three years. Deporvillage will sell the four leader’s jerseys made ...
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News briefsAbout You, Yoox Net-A-Porter and Zalando team up on climate action learning platform
About You, Yoox Net-A-Porter and Zalando are joining forces on a bespoke learning platform to support their brand partners in setting climate targets aligned with science, intending to reduce their greenhouse gas emissions. The customized program, designed to explain the value and process of climate targets, will be available to ...
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News briefsMunich to supply its boots to the referees of the Spanish Football Federation
Munich, the Spanish brand specializing in sports and fashion shoes, has agreed on a new partnership deal with the Real Federación Española de Fútbol (Royal Spanish Football Federation). The brand will supply its football boots to the referees in the Primera (top-tier) and Segunda divisions of men’s and women’s professional ...
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News briefsNHL to end kit contract with Adidas after 2023/24 season
The NHL (U.S. National Hockey League) has announced that it will not continue its contract with Adidas as jersey sponsor after the 2023/24 season. The contract between the NHL and Adidas had a term of seven years. Starting with the 2017/18 season, the Herzogenaurach-based company had replaced Reebok, which had ...
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ArticlePádel meets domotics
Smart Padel Automation has established a (non-exclusive) partnership with Playtomic to deliver a package of services that could render pádel clubs all but automatic and relieve them of the need for staff. Established in January and headquartered in Madrid, Smart Padel derives its tech from a ten-year-old Galician company called ...
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News briefsPeloton announces corporate wellness program
Peloton announced the expansion of its Peloton Corporate Wellness program, unveiled in June 2021, through which Peloton content or connected fitness products can be offered to companies and organizations in the U.S., U.K., Canada and Germany, with Australia joining later this year. The offering makes all Peloton experiences available to ...
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News briefsAsics‘ new 3D-printed regeneration sandal sells out
Asics has launched the new Actibreeze™ 3D sandal, an innovative 3D-printed sandal designed to support the “body and mind recovery” of athletes in the after-performance phase. The new sandal features a novel geometric structure made possible by a parametric design process and 3D printing. Other key design elements include a ...
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News briefsStravito partners with KnowledgeHound to centralize survey data in one platform
Swedish software provider Stravito, a platform aimed at democratizing access to market research data, has announced a partnership with KnowledgeHound, a U.S.-based survey analytics platform, to offer fully centralized insights management. Companies subscribing to both platforms and taking advantage of this new integration can now access all of their survey ...
