More about brands – Page 44
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News briefsK-Swiss collaborates with McLaren F1 racing team
Source: McLaren McLaren x K-Swiss footwear Los Angeles-based footwear brand K-Swiss and McLaren Racing announced a new partnership that will begin in late spring 2023. This is the first time for K-Swiss that the footwear brand has ventured into the world of Formula 1 racing to expand ...
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ArticleNew brand to replace all Sport 2000 private labels from summer 2023
Beginning with the 2023 summer season, Sport 2000 International’s new Witeblaze brand of durable, versatile products is set to replace all of Sport 2000’s current private label brands, according to the company’s Internet blog. This is the company’s response to the social trend of “buy less, buy better.” “Often, high-quality, ...
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News briefsDainese and Momodesign collaborate for apparel line
Dainese is teaming up with Momodesign on a new line of clothing, footwear, helmets and accessories designed for the outdoors and urban mobility. Upon the terms of the all-Italian license agreement, the products will be designed by Momodesign in its Style Center and manufactured by Dainese, which will also distribute ...
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News briefsMunich to open six stores
Munich is continuing to expand in Spain, adding six brand stores to the 24 it already operates, according to Diffusion Sport. There is a new corner shop at the El Corte Inglés store in Marbella. An outlet in Viladecans, open since June, is specialized in bags and accessories. Another two ...
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News briefsKerwin Frost launches collection with Adidas Originals
Source: Adidas Frost x Originals Grass Suit and Microbounce Harlem-born entertainer, DJ, talk show host and comedian Kerwin Frost brings his eclectic street style to select stores worldwide in collaboration with Adidas Originals beginning July 13. Frost’s bold and unique taste in conceptual design will translate into ...
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News briefsAndie and Demi Moore drop swimwear line
Andie, an emerging U.S. DTC label, has tapped actress Demi Moore to co-create a new limited-edition swimwear collection. The Demi Moore x Andie collection includes new one-pieces and bikinis produced with Italian and French fabrics in a “boutique factory in Morocco.” The collection continues Andie’s commitment to size-appropriate fashion, with ...
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News briefsAdidas unveils murals honoring the stars of Women’s EURO
On July 7, Adidas unveiled four murals at various locations in London honoring the stars of UEFA Women’s EURO 2022™, just hours before the start of the event. The murals, created in collaboration with female artists from the U.K., celebrate the personal goals and achievements of Mapi Leon, Millie Bright, ...
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Infographics & DataGlobal sports industry stock market - Q2 vs. Q1 2022
This exclusive interactive chart shows compares the stock performance of the top public companies in the sporting goods industry from Q1 to Q2 2022. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsOn expands product offering with new sports bra line
Source: On Swiss running brand On has announced the expansion of its product offering in the performance sportswear market with a new collection of sports bras. According to the company, On’s product team has spent the past two years trying to develop a sports bra that meets ...
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News briefsPremier Padel expands match coverage worldwide
Premier Padel – the official worldwide pádel circuit, under the International Pádel Federation (FIP), and supported by Professional Padel Association (PPA) and Qatar Sports Investments (QSI) – has been signing deals for media coverage of its tournaments. The circuit has, for instance, signed a multiyear deal with Vivendi-owned French cable ...
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ArticleAnalysis: Sporting goods industry stocks down more than 14% in Q2 2022
According to SGI Europe’s quarterly study of 38 select sporting goods industry stocks, the decline was less than the 16.25 percent average decline in the first quarter of 2022, when 34 out of 36 stocks posted a stock price drop from the end of the fourth quarter. Five of the ...
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News briefsRossignol wins award for highly recyclable ski
Rossignol has won Union Sport & Cycle’s Ecosport Award in the circular-economy category for its Essentiel ski. A limited edition due out this autumn, the Essentiel is designed with “recyclable, natural, labeled and biosourced” materials, and few of them at that. The result, says the French brand, is more than ...
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News briefsClif Bar launches incubator, introduces dog snacks
Clif Bar & Company announced the formation of the Trailblazers Incubator, an internal new venture group designed to create breakthrough innovations and sustainable business opportunities. Based at Clif Bar’s headquarters in Emeryville, California, the Trailblazers team will primarily develop new growth strategies for Clif Bar. This includes expanding into new ...
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News briefsAdidas’ official World Cup match ball features connected ball technology
Adidas’ Official Match Ball of the FIFA World Cup™ 2022 (“Al Rihla“) will feature new technology that provides match officials with unprecedented data and information to make faster and more accurate decisions. As a result, Al Rihla will provide video match officials with accurate data in real-time. Combined with player ...
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News briefsPorsche Design partners with Head for new skis, safety gear and apparel collection
Porsche x Head The Stuttgart-based sports car manufacturer Porsche and Austrian sporting goods manufacturer Head are launching their first joint winter sports products with the start of the 2022 ski season. At the heart of the cooperation are two ski models with race ski-inspired constructions, featuring solid ...
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News briefsLille stadium will become the Decathlon Arena - Stade Pierre Mauroy
Following a vote at the European Metropolis of Lille (MEL) on June 24, the MEL and Decathlon have officially announced the signing of a five-year naming contract for the local Ligue 1 stadium. Currently called Stade Pierre Mauroy, in honor of the mayor of Lille from 1973 to 2001, the ...
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News briefsPuma returns to New York Fashion Week
After five years of absence, Puma will return to New York Fashion Week (NYFW) with Futrograde, an immersive sport and music runway show. The event is scheduled for Sept. 13 at 9 pm EST. The brand will showcase its men’s and women’s collections, including remixed retro signatures, upcoming collaborations, custom ...
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News briefsParis 2024 combines art and sport in its Cultural Olympiad
The Paris 2024 Organising Committee has launched its Cultural Olympiad, a program in which art and sport enrich each other and interact with the Paris 2024 Games. The Cultural Olympiad explores the connections between art and athletics and the values they share of excellence, inclusion, cultural diversity and universalism, among ...
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News briefsEverlast launches mobile fitness app for assisted home boxing workouts
New York-based boxing specialist Everlast is aiming for the home fitness community with the launch of Everlast Fitness, the only platform exclusively dedicated to boxing to date. Users have access to HIIT, cardio, core, plyometrics, strength and boxing workouts within the platform. These can be done with or without equipment ...
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ArticlePuma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship
Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...
