More about brands – Page 45
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News briefsBabolat expands Wimbledon sponsorship
Source: Babolat Babolat x Wimbledon Babolat is expanding a ten-year relationship with Wimbledon, becoming the tournament’s official racquet-stringer and official partner for racquets, bags and shoes. The resulting collection will include the Pure Drive Team Wimbledon racquet, the Jet Mach3 Wimbledon and SFX3 Wimbledon shoes, and various ...
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ArticlePuma signs deal with metaverse accessory craftsman
Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...
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Infographics & DataSales per employee in 2021
This exclusive chart and data can be downloaded by our Premium Members.
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News briefsPuma unveils new Serie A match football
Source: Puma Olivier Giroud with the Orbita Seria A Following the announcement in March that Puma will become the official technical partner of Lega Serie A, Puma and Lega Serie A have unveiled the Orbita, the new match ball to kick off the partnership. Serie A is ...
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C-Suite InterviewJeff Chen, CEO of NetVirta: “It’s about turning millions of dollars into cost savings”
In the current online and in-store technology race to help consumers get a better fit and simultaneously assist retailers in lowering their return costs from their customers’ ill-fitting online orders, Boston-based NetVirta thinks it has a leg, and an arm, up other rivals in the space. Pun intended.
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ArticleAnalysis: Sales per employee increased 18% in 2021
Aggregate, year-over-year employee growth at 19 sporting goods companies rose 9.7 percent in 2021 as average sales per employee (SPE) at these firms increased 18.4 percent to €390,000. These calculations were made after SGI Europe scoured annual reports for year-end employee counts, which often were detailed to include full-time employees, ...
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ArticleU.S. ban on imports from Xinjiang goes into effect
The Uyghur Forced Labor Prevention Act (UFPLA), prohibiting the import into the U.S. of products made by forced labor in Xinjiang, China, is now in force, under the oversight of U.S. Customs and Border Protection (CBP). The act was signed into law by President Joseph Biden on Dec. 23, 2021, ...
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ArticleMeta to sell name-brand avatar apparel
In January, Meta introduced its 3D avatars – already operative in its virtual-reality (VR) iteration – into Facebook, Messenger, Instagram Stories and direct messages (DMs). This month it is inaugurating the Meta Avatars Store, where users can purchase virtual apparel for their avatars from, so far, three name brands – ...
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News briefsHead by PowerBilt product line goes to market
American golf brand PowerBilt Holdings has announced that its collaboration product line with Head Sports is now available online and in leading golf stores. The new Head by PowerBilt product line consists of men’s and women’s complete packages, long and forgiving drivers, easy-hitting fairway and hybrid metalwoods, performance irons, classic ...
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News briefs
Macron announces new and extended partnerships in Europe
Macron will be the new technical kit partner of the Oxford United Football Club from the start of the 2022/23 season. The deal will see the Bologna-based sportswear firm produce the official kit and training wear for the club’s men’s, women’s and Academy teams until the summer of 2026. Furthermore, ...
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News briefs
Pádel Nuestro to sponsor WPT's first Finnish event
The Spanish specialty retailer Pádel Nuestro is the official sponsor of this year’s inaugural edition of the Tampere Exhibition, scheduled for June 30 to July 3 in Finland. This will be the farthest north the World Pádel Tour (WPT) has yet penetrated. The Scandinavian country is said to contain some ...
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News briefsHoka with new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
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News briefsVarlion and Pádel Nuestro sponsoring Human French Padel Open
Varlion and Pádel Nuestro are sponsoring this year’s Human French Padel Open, respectively providing the official racquet and serving as the official store. The tournament is part of the World Pádel Tour and scheduled for June 12-19 in Toulouse. Varlion’s official racquet is the Maxima Human Padel Open, a limited ...
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News briefsTimberland Construct: 10061 now available in the Metaverse
In collaboration with Epic Games’ Unreal Engine and Conceptkicks, Timberland has unveiled an innovative design experience that blends the physical and virtual worlds. The partnership centers on Timberland Construct: 10061, which invites shoe lovers to immerse themselves in the universe of design, creation and innovation via a playable experience in ...
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News briefsThe 2024 Tour de France may not finish in Paris
According to a report by Italian sports newspaper Gazzetta dello Sport, widely cited in other international media, the 2024 Tour de France may not finish on Paris’ Champs-Elysées. It would be the first finish outside of Paris in the race’s long history. The first edition of the world’s greatest bicycle ...
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News briefsAdidas drops new everyday ready-to-wear sportswear capsule
Adidas has launched a brand new sportswear collection inspired by the “comfort-focused mindset of the next generation that rejects the constraints of the old world.” Several pioneers of this next generation, including award-winning actress Hoyeon, U.S. gymnastics Nia Dennis, American football player Tua Tagavailoa and Chinese sprint champion Xie Zhenye, ...
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News briefs
Roland Garros to host the next tournament of the Premier Padel circuit
Luigi Carraro, president of the International Padel Federation (FIP), Gilles Moreton, president of the French Tennis Federation (FFT), and Arnaud Di Pasquale, director of Greenweez Paris Premier Padel Major, presented on June 3 at the Roland Garros Stadium in Paris the first edition of the Paris Premier Padel Major. The ...
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ArticleAdidas launches Pride collection, collabs with EA Sports FIFA
Last month, Adidas unveiled a collaboration with queer artist and designer Kris Andrew Small, known for creating bold works of art with a joyful explosion of colors and patterns. The resulting collection to mark Pride 2022 is inspired by the pop art and graphic design of the 1970s and 80s ...
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News briefsOrthoLite expands O-Therm range
Source: OrthoLite OrthoLite O-Therm OrthoLite announced the expansion of its thermal foam, OrthoLite O-Therm™. Previously limited to a thickness of 2mm, the first and only aerogel-infused, open-cell PU foam cold block solution in the market is now available in a thickness range from 2mm to 20mm, providing ...
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News briefs
Youngone wins ISPO Textrends with new synthetic insulation
For its new synthetic insulation material Ecoloft ActiVe SR that incorporates 35 percent bio-based Sorona, 55 percent recycled polyester and a 10 percent share of virgin polyester, the Korean company Youngone has received the ISPO Textrends Award 2023/24. The new insulation is a vertical, overlapping fiber construction that aims for ...
