More about brands – Page 46
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News briefs
Real Madrid, Adidas sponsor pádel tournament
The third edition of the “Solidarity Circuit” Fundación Real Madrid by Santander began recently with a pádel tournament at the Mad4Padel club in Madrid. Among the participants were Iker Casillas, Felipe Reyes, Seba Nerone, Luis Milla, Miguel Torres and Lorenzo Sanz, representing such companies and bodes as Banco Santander, Pádel ...
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News briefsThermore launches recycled version of EVOdown hybrid insulation
Italian ingredient brand Thermore, which specializes in the research, development and production of thermal insulation for apparel, has launched a recycled version of EVOdown, a wrapped type of blow-in fiber made from 100 percent recycled fibers from PET bottles. According to the manufacturer, EVOdown bridges the gap between free fibers ...
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News briefsPangaia and Spiber launch sweatshirt made from brewed protein fibers
Pangaia has released a limited-edition sweatshirt, made in partnership with Japanese biomaterials manufacturing group Spiber, featuring biotech Brewed Protein fibers and organic cotton. Spiber’s Brewed Protein materials are made from plant-derived biomass using a proprietary fermentation process. Brewed Protein polymers can be transformed into various forms, from delicate filament fibers ...
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News briefsGatorade with groundbreaking change in marketing strategy
“For us, the future of sport means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys,” writes Jeff Kearny, responsible for sports marketing and brand management at Gatorade, on his LinkedIn profile. This, in fact, means that Gatorade will not renew its ...
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Infographics & DataSporting Goods Scorecard Q1 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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ArticleAnalysis: Sporting Goods Industry Scorecard Q1 2022
Find out about the top industry performers. With our first quarter 2022 Sporting Goods Industry Scorecard, we provide an overview by sales and profit.
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News briefs
Four new categories of pádel tournament in Spain
The World Padel Tour (WPT) and the Spanish Pádel Federation have established a new category of pádel. Designed to serve as a bridge between amateur to professional pádel, WPT Next will run four kinds of tournaments, called Next Diamond, Next Emerald, Next Ruby and Next Sapphire, each divided into men’s ...
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News briefsCanadian Tire Corp launches first own activewear brand
Canadian Tire Corporation (CTC) has launched its first own activewear label, called Forward With Design (FWD), which was designed, developed and engineered in-house. CTC is a Canadian group of companies that includes a retail segment, a financial services division and a real estate investment trust. In the sports business, the ...
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News briefsSpeedo launches swimwear collection made from recycled materials
Speedo has launched Eco, a swimwear collection that contains up to 82 percent recycled materials. The collection expands Speedo’s eco-friendly offering with the introduction of two new fabrics made from recycled yarn, Eco Endurance Plus and Eco Endurabrite. Eco Endurabrite is made from 82 percent recycled plastic bottles and marine ...
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ArticleNew French survey highlights the role of brands and media in women’s sports
BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...
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News briefs
Asics partners with delivery specialist Freshly for home delivery of athlete’s meals
Premiering just in time for the running event calendar, Asics is starting a new initiative in the U.S. with the home delivery company Freshly. For a limited time, consumers with a Freshly subscription can order three custom menus designed to support training and performance: a special pre-race, high carb meal; ...
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News briefsVarlion presents official racquet of the Human Pádel Open
Varlion is now producing the official racquet of the Human Pádel Open, scheduled for June 13-19 in Toulouse, France, and organized by the World Pádel Tour. Called the (R)evolución, the racquet will be a limited edition of 750 units and sold through Varlion’s website, the website of retailer Padel Nuestro ...
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News briefsMedvedev to have his own brand logo on Lacoste and Tecnifibre products
Daniil Medvedev will soon have his own brand logo on Lacoste and Tecnifibre products, his two equipment suppliers, Sportbuzzbusiness.fr has reported. The athlete’s visual identity is expected to be unveiled within a few months. The Russian tennis player is the current world No. 2 in the ATP rankings and has ...
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News briefsAltered State Machine announces first metaverse AI boxing game
Altered State Machine (ASM), the specialist in artificial intelligence on the web3, in collaboration with Muhammad Ali Enterprises and Authentic Brands Group (ABG), has announced details of “Muhammad Ali - The Next Legends.” In the world’s first metaverse boxing game, thousands of unique boxers will train and compete in NFT ...
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News briefsReebok and Zappos present new adaptive footwear collection
Reebok has launched its first collection of adaptive footwear in the U.S., “Reebok Fit to Fit.” The brand has teamed up with online shoe retailer Zappos.com to release its brand new adaptive footwear for people with disabilities. Zappos already has experience with adaptive product offerings for several years with Zappos ...
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News briefsNike starts Re-Creation program in L.A.
Following Nike Grind (launched in 1992), Nike Refurbished and Nike Recycling & Donation, Nike’s latest program to promote a circular future is Nike Re-Creation, which collects old and unwanted items locally and uses them to create new, locally designed and manufactured products. Nike Re-Creation initiates a new circular business model ...
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News briefsSkechers to supply official footwear for U.S. pickleball
Skechers has become the official footwear company for USA Pickleball, the Association of Pickleball Professionals (APP) Tour and Major League Pickleball (MLP). The brand has entered into multi-year deals with each as well as with the Chicago-based marketing firm Intersport. According to its president, Michael Greenberg, Skechers introduced its first ...
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ArticleThe winners of the second ISPO Awards judging round
Thanks to a new concept, the ISPO Awards presented the second of four annual sets of winners earlier this week. The jury selected 23 sports products from a wide range of categories in this round, most of which demonstrated convincing new solutions regarding sustainability or low weight. Many of these ...
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News briefs
Wilson partners with Italy Major Premier Padel
Wilson Sporting Goods is partnering with Italy Major Premier Padel as an official sponsor of the event. The final is scheduled to take place on May 29 at Rome’s Foro Italico sports complex. Wilson is the “Official Equipment” of the tournament.
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News briefsRoxy releases new campaign
The Boardriders, Inc. brand Roxy is back with a second chapter celebrating female boardriders’ supernatural strength and dedication. After last year’s “Cute” campaign took control of a long-running narrative associated with female surfers, this year’s chapter deepens the message by giving new meaning to another familiar colloquialism. Over the years, ...
