More about brands – Page 47
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News briefsNotox launches surfboards made from upcycled carbon fiber and bio-resin epoxy
The French surfboard company Notox is partnering with the epoxy resin system supplier Sicomin and Airbus to create a line of “eco-surfboards,” using post-industry carbon waste from the Airbus production in Nantes. The new R-Carbon technology boards are made from end-of-roll pieces or defective carbon fabrics that ...
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News briefsNew UEFA Champions League finals ball with a message, auction for UNHCR
Adidas has unveiled the official match ball for the 2022 UEFA Champions League final, held in Paris on May 28. With the inscription “мир | PEACE,” the ball will not be available in stores as it takes one of the biggest stages in sports as an opportunity to unite the ...
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News briefsPuma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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News briefs
Pádel Nuestro wins Spain’s Internet Prize
Grupo Pádel Nuestro won one of Spain’s Internet Prizes (Premios de Internet) on May 17, also known in the country as Internet Day. Established in 1996 by Spain’s Association of Internet Users (Asociación de Usuaros de Internet), the award recognizes initiatives, persons or organizations that make good use of the ...
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News briefsShiffrin and Atomic extend contract
Source: WhatsApp Shiffrin and her new service team: Lukas Rottinger (left) and Robert Bürgler By signing a contract with Atomic until 2024, the successful U.S. ski racer Mikaela Shiffrin will continue to compete with the Austrian brand’s skis, boots, bindings and helmets for the next two ...
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News briefs
Asics adds mental health support funding to its athlete’s contracts
Asics EMEA has made mental health support part of all new and existing athlete contracts. In recognition of the growing pressures facing elite athletes, the brand has introduced new resources to better protect and support athletes’ mental health through professional guidance. The company will fund mental health support for all ...
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News briefsDecathlon private label to supply official ball for France’s Ligue 1, 2
Kipsta, Decathlon’s house brand of football boots and balls, will be supplying the official ball for France’s Ligue 1 and Ligue 2 for the next five seasons, from 2022 to 2027. The ball will be making its debut at the Trophée des Champions match, on July 31, in which Paris ...
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News briefsAdidas partners with Balenciaga for new joint collection
Adidas and the French label Balenciaga, part of the Kering group, have confirmed a collection of men’s and women’s apparel, accessories and footwear that merges the sports brand’s heritage looks from the late 90ies and early 2000s with the haute couture label’s distinctive aesthetics. Balenciaga is known for its disruptive ...
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News briefs
Arena partners with Carvico on swimwear made from recycled plastic bottles
Arena is introducing a new iteration of its Arena One swimsuit developed with Sydney Eco, a polyester fabric made with 100 percent recycled yarn from post-consumer plastic bottles. The Sydney Eco has been developed by Carvico, a textile manufacturer with headquarters near Bergamo, Italy, specializing in performance fabrics for the ...
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News briefsGreen Products Award 2022 celebrates sustainable fibers, sneakers, sandals and online retailers
Out of the 100 “greenest” products of the year picked for the Green Product Award, the 2022 edition features the Spanish fiber manufacturer Recover, the sneaker brand Wayz and the U.K.-based biodegradable flip flop brand Sea Sense. Other award winners are the German Rolltop Backpack brand, producing urban packs made ...
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Article
Salomon completes research on the ecological impact of its Index.01 shoe
Source: Salomon Index.01 Three years after the market introduction of its recyclable running shoe Index.01, Salomon has presented a study by its footwear team that has researched the shoe’s environmental impact compared to a conventionally manufactured road running shoe. Since 2019, shoes have been returned to Salomon ...
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News briefsTikTok is the official entertainment platform of UEFA Women’s EURO 2022
TikTok will partner with UEFA as a global sponsor and official entertainment platform for the UEFA Women’s Euro 2022. The tournament is scheduled to take place in England from July 6-31. The agreement will see TikTok launch several dedicated activations on the platform. Additionally, UEFA will launch an official Women’s ...
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ArticleHelly Hansen replaces Phenix as apparel supplier to Norwegian ski team after nearly 30 years
The Norwegian Ski Association Alpine and Helly Hansen have reached an agreement for the next eight years. Helly Hansen will thus become the team’s official partner, supplying apparel and other equipment starting with the 2022-23 ski season. Partnering with the Norwegian Ski Federation Alpine is a natural and strategic decision ...
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ArticleNike celebrates 50 years with “Seen It All” starring Spike Lee
Nike is celebrating its 50th birthday this year. Filmmaker Spike Lee directed the anniversary film “Seen It All.” The flick stars 40 former and current Nike athletes.
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News briefsAdidas launches first “Made to be Remade” golf product
Adidas has launched a “Made to be Remade” polo shirt for golf. The polo is meant to be worn, worn out and then returned to Adidas, where it is shredded. Golfers can play it for as long as they want and then return it so the materials can be reused ...
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News briefsAdidas and Delta Galil launch full-range underwear collections
Adidas and Delta Galil Industries, an Israeli textile firm headquartered in Tel Aviv, have introduced full-range underwear collections for Adidas Originals and Badge of Sport for spring/summer 2022. Claiming to have comfort at their core, the collections’ slogan reads: “Comfort is our sport.” They are designed to support all forms ...
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News briefs
New Juve home jersey by Adidas celebrates Allianz stadium
The newly revealed Adidas home jersey of Italian soccer club Juventus Turin for the 2022/23 season shows the club’s traditional black and white stripes in multiple triangles, meant to represent the symbol of a five-triangled star. The graphic print celebrates the spirit of the club’s Allianz Stadium, where the team ...
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News briefsWilson launches new tennis apparel collection
Wilson Sporting Goods Co. has launched a premium tennis-inspired sportswear collection that combines existing top sellers with new technical pieces. The new collection comes nearly a year after Wilson’s debut in sportswear. Select pieces carry the “Wilson Sport Professionals” tagline and combine fashion and function for athletes of all abilities. ...
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News briefsBrooks partners with Lisa Congdon on latest “Run Proud” collection
Every spring, Brooks releases a “Run Proud” collection as part of its celebration of the LGBTQ+ community and Pride. The running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range this year. The apparel and accessory collection is now available in men’s and women’s ...
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ArticleThule Group enters new categories, updates financial targets
At its capital markets day, the Swedish Thule Group has presented plans to enter the two new product categories in 2023: car seats – to be launched in Europe first, expanding worldwide in a second step – and dog transport products, starting with a dog cage. The company was also ...
