More about brands – Page 48
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News briefsSkechers donates over $8 million to shelter animals
Skechers has donated over $8 million to date from sales of its Bobs collection to save and help over 1.5 million animals in need across the U.S. and Canada. In addition, the brand plans for a registration drive at Skechers stores in North America in June and adoption campaigns. Skechers’ ...
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News briefs
Technogym partners with artist Elena Salmistraro
Technogym has partnered with Elena Salmistraro, a Milan-based product designer and artist, on a unique version of the Technogym Bench. The creative interpretation of the brand’s product for home workouts was unveiled as part of the Technogym Design Conversation event on April 27. The Italian artist designed the special bench ...
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News briefs
Sports Marketing Survey acquires Culture of Insight
Survey specialists Sports Marketing Survey have acquired data preparation and visualization experts Culture of Insight. The two companies had previously formed a close partnership. The employees of Culture of Insight will be employed by Sports Marketing Survey from now on. Culture of Insight brings clients such as Eurosport, Formula1 and ...
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ArticleFIFA and EA Sports to break up
A nearly 30-year relationship is coming to an end. FIFA and EA Sports, the two forces behind the popular series of FIFA football video games, have failed to reach a new long-term licensing deal. Instead, they have agreed to a one-year extension through 2023 – for the release of the ...
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News briefs
Real Madrid builds metaverse stadium
In partnership with Astosch Technology and a Korean firm, Real Madrid has set up a virtual version of its home stadium – Santiago Bernabéu, complete with trophy case – and its environs. The walkable simulation includes a text and voice chat with real-time translation. The system enables fans anywhere in ...
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News briefs
British Advertising Standards Authority bans Adidas advertising for nudity
After 24 complaints have reached the Advertising Standards Authority (ASA), the institution has banned an Adidas advertising for the company’s sports bras range from showing in the U.K. The ad that showed uncensored images of women’s bare breasts – to underline the variety in shapes and sizes of breasts and ...
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News briefsSanuk releases gender-neutral footwear collection in partnership with Pacific Pride Foundation
U.S. footwear company Sanuk, a division of Deckers Brands, announced the next version of its partnership with the Pacific Pride Foundation, the largest LGBTQ+ center between Los Angeles and San Francisco that works to create a thriving and visible LGBTQ+ community. Created in collaboration with artist and designer Maggie Johnson, ...
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News briefsRun for the Oceans challenge registration starts with broader range of activities
In the sixth year of their partnership, Adidas and Parley for the Oceans are once again hosting the “Run for the Oceans” challenge. Registration is now open for the event that takes place from May 23 to June 8, 2022. For the first time, the Run for the Oceans includes ...
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News briefsBoa launches new marketing campaign aimed directly at end consumers
Boa Technology, the maker of the Boa Fit System, is launching a new global brand campaign that targets consumers more directly than before. The campaign uses professional athletes in the brand’s key segments – snowboarders, road cyclists, trail runners, downhill mountain bikers, climbers and backcountry skiers – to ask consumers ...
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News briefs
Gordini expands sales and marketing team
Gordini has appointed Hanna Reichel, formerly in charge of its product strategy, as its new social and environmental impact director. Additionally, the Essex Junction, Vermont, company that specializes in cold-weather gear, has expanded its sales and marketing teams. Brett Wagenheim is Gordini’s marketing communications director, and Denver-based Adventure Labworks is ...
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News briefsCoca-Cola opens first flagship in Europe, including sportswear
Coca-Cola Great Britain runs the just opened first flagship store of the brand in Europe, located on Long Acre, Covent Garden. The new retail store is offering a range of limited-edition apparel collections and designer collaborations as well as gifts, merchandise and drinks. The Coca‑Cola clothing collections ...
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News briefsDiesel launches new athleisure and activewear collection
Source: Diesel Italian denim and fashion brand Diesel has launched its first Diesel Sport collection, already available in its stores and website. The apparel collections for men and women are inspired by the aesthetics of the 1990s and early 2000s, featuring color-blocking designs, primary colors and classic ...
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News briefs
Decathlon partners with the French Handball Federation
Decathlon has become the official distributor of the French Handball Federation (FFHandball). Decathlon will sell FFHandball merchandise and branded equipment in its physical and e-commerce stores. In 2021, FFHandball had 335,000 registered members. The new partnership is meant to promote the sport and attract new participants.
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News briefsEllesse collaborates with Michael Kors for retro capsule
American luxury fashion brand Michael Kors and Italian sportswear brand Ellesse are collaborating to celebrate the “sporty style of the 1970s.” The faces at the forefront of the collaboration are model Emily Ratajkowski and Brooklyn-based rap musician Jay Critch. The collection’s designs were staged by fashion photographer Lachlan Bailey and ...
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News briefs
Moncler and Gentle Monster collaborate
Gentle Monster, an “experimental” eyewear brand from Seoul, has partnered with Moncler for a collection featuring eyewear and apparel. Some frames employ swiping mechanisms as closures, with the Moncler logo elongated as if it has been swiped over. On one pair of oversized square sunglasses, the swipe functions as the ...
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Infographics & DataSporting Goods Scorecard 2021 - The top performers by sales and profit
With our exclusive Sporting Goods Scorecard, we give you an overview of top performers by sales and profit for FY 2021. Find out about the winners and losers in the industry. The Scorecard includes the revenue and profit development of all major global sporting goods brands. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsNew operational manager for Therm-ic and Sidas at STC for German-speaking countries
Source: STC Distribution GmbH Markus Haid, new operational manager for Therm-ic and Sidas, DACH Since March 1, Katharina Spar has joined marketing manager Jan Otto as junior marketing manager at the Austrian company STC Distribution GmbH, which is responsible for sales of the Sidas and Therm-ic brands ...
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News briefs
Uvex Safety Group and Mips collaborate
The German Uvex Safety Group and the Swedish company Mips want to work together to optimize head protection for people in the workplace. To this end, the two companies have announced their collaboration. Uvex will equip selected occupational safety helmets with the Mips safety system. This step will further expand ...
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News briefsDecathlon launches campaign to ‘democratize’ sport
Decathlon is launching a new television and digital marketing campaign in line with two of its slogans – which translate to “Sport makes the world better” and “Get sport moving.” Devised by Havas Media and the BETC advertising agency, the campaign aims to “democratize” sport. Spots of 30, 40, and ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
