More about brands – Page 49
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News briefsSteve Robaire promoted to Reebok EVP
Source: Reebok Steve Robaire The Authentic Brands Group (ABG) has promoted longtime brand veteran Steve Robaire to executive vice president of Reebok International. Effective July 1, 2022, Robaire is expected to drive Reebok’s planned expansion in international territories, focusing on developing new business opportunities and executing a ...
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ArticleNike to launch glue-less shoes that can be taken apart in minutes
The Nike ISPA team (Improvise; Scavenge; Protect; Adapt), which experiments with new, unorthodox products and manufacturing methods, will introduce a new shoe model this spring that showcases the brand’s innovative capabilities and offer a glimpse into the future of circular design: The Nike ISPA Link. And in 2023, the next ...
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News briefsJP Modatex premiers stretch linen with DuPont Sonora fibers
JP Modatex, an Indian manufacturer of premium and specialty ring spun yarns for apparel and home textiles, has managed to blend linen fibers with DuPont’s Sonora stable fibers, a partially plant-based polymer material, to create ring-spun linen-based yarns and fabrics that offer comfort stretch. As linen is so far impossible ...
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News briefs
Italy secures pádel tournament
The International Padel Federation (FIP), the Italian Tennis Federation (FIT) and Italy’s government sports agency (Sport e Salute) have signed a multi-year deal to establish Italy’s first majors tournament for pádel. The event is part of the world’s new official circuit, Premier Padel, under the management of FIP, the Professional ...
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News briefsNew Swedish women’s padel apparel brand launched
Source: Peachy The motto of the new padel apparel brand Peachy is “from court to cocktail, smashing both in style and in serve” and is designed to encourage women to find a good balance between performance and play. The founders of the new Swedish brand include artist ...
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ArticlePuma launches circular economy project Re:Jersey at Manchester City Premier League match
Manchester City players wore special Puma jerseys made from recycled soccer jerseys as part of Puma’s Re:Jersey recycling project ahead of the Premier League match against Watford (score: 5-1) on April 23. Re:Jersey aims to reduce waste and pave the way for future circular production models. While Puma’s soccer jerseys ...
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News briefsRossignol launches first recyclable ski
Rossignol has unveiled its new Essential ski, which will be available in limited quantities in FW22-23 and has been designed using the most simplistic and least amount of raw materials, making more than 75 percent of the ski 100 percent recyclable. Following the announcement of its Respect program in 2020, ...
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ArticleOriginal Buff is closing out a year of “sales corrections”
In what CEO David Camps is calling a “year of sales corrections,” Original Buff expects to round out its fiscal year 2021-22 this month with revenues of about €55 million, down by 35 percent from the previous year’s record total of €85 million. That boost, he says in an interview ...
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News briefsUnder Armour extends partnership with Jordan Spieth until 2029
Under Armour has extended its 10-year endorsement deal with Jordan Spieth through December 2029. The contract was set to run until 2025. The sports apparel maker announced the four-year extension on the heels of Spieth’s victory at the RBC Heritage in Hilton Head, South Carolina on April 17. It was ...
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News briefsPuma’s Re:Suede project begins
Puma is now conducting the Re:Suede experiment we reported on last month when it was seeking 500 Germans to join some of its brand ambassadors in a trial to determine whether a biodegradable version of its Suede model – made of Zeology-tanned suede, biodegradable TPE and hemp fibers – would ...
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News briefs
PGB Sports to license DKNY Sport and Golf in Europe
PGB Sports has signed a deal with G-III Apparel Group to license DKNY Sport and DKNY Golf men’s apparel and accessories in Europe. The deal represents an expansion of the DKNY brand into sportswear. The first collections should make their debut this summer. PGB Sports was founded in 2008. Its ...
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News briefsDecathlon introduces first urban dance collection
Decathlon has launched its first unisex collection in the urban dance category, under the brand name Starever, formerly Decathlon Dance. Starever gathers the Decathlon products for any type of dancing, including the four disciplines of urban dances, modern jazz dance, contemporary and ballet dances, and fitness dance. The company has ...
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News briefsEuropean debut of Taiga's e-snowmobiles in Sweden
Canadian Taiga Motors Corporation, a manufacturer of all-terrain e-vehicles, has chosen SkiStar’s resort in Sälen, Sweden, for the European debut of its electric snowmobiles. According to the Québec-based company, the European debut is an important step in Taiga’s global expansion efforts. For ski resort operator SkiStar, this is an important ...
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News briefsNBA and Foot Locker Europe announce extension of multi-year partnership
The U.S. National Basketball Association (NBA) and Foot Locker Europe announced on April 13 a multi-year collaboration that will see the partners renovate basketball courts and host youth basketball clinics and fan events across Europe. As part of the partnership and Foot Locker’s #RaiseTheGame program, the NBA and Foot Locker ...
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News briefsSerena Williams’ venture fund invests seven-figure sum in U.K. sports tech platform
OpenSponsorship, a sports marketing startup founded in New York in 2015 by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to support the company’s expansion into the UK. Ishveen, who was then a sports agent, started OpenSponsorship as an alternative way for athletes to access brands ...
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ArticleIOC and stakeholders support Ukrainian Olympic Community and athletes
Source: World Athletics/IOC World Athletics’ fund support professional athletes affected by the war in their home country. As normal civil life is made impossible in Ukraine due to the Russian invasion, so is regular training for most athletes in the country. The International Olympic Committee (IOC) has ...
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News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
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News briefs
Veja cooperates with luxury brand Mansur Gavriel
French shoe brand Veja has collaborated with Mansur Gavriel, the New York-based luxury shoe and bag brand, on a fresh take on Veja’s Campo sneaker. The classic Campo has been re-imagined in an array of Mansur Gavriel’s signature bright colors. Mansur Gavriel explained that each Veja x MG sneaker was ...
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News briefsNike collaborates with Billie Eilish on eco-friendly AF1 and apparel capsule
Nike and Billie Eilish, the award-winning singer and songwriter, have re-imagined the Nike Air Force 1 (AF1) using the singer’s “environmentally preferred materials.” The entire shoe is made from 18 percent post-consumer recycled content. For the AF1, Eilish chose a synthetic nubuck material that uses 80 percent recycled materials. The ...
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News briefsDecathlon revises loyalty program
This month Decathlon is advertising its revised French loyalty program, Decat’Club, with a marketing campaign called “Coup de Projecteur,” which means something like “slide show” or “film showing.” Customers must sign up for a Decathlon account first, and any purchase made through the account will sign them up automatically for ...
