More about brands – Page 50
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News briefsNew drop of Adidas/Allbirds low-carbon running shoes
Source: Allbirds/Adidas Adidas and Allbirds have expanded their collaboration for low-carbon running shoes. Four new colorways of the Adizero x Allbirds 2.94 KG CO2E have been launched on adidas.com, allbirds.com, the Adidas and Allbirds apps and select Adidas and Allbirds stores globally. The new footwear drop is ...
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News briefsPangaia launches world’s first shirts made from 100% Infinna
Pangaia, a London-based materials science company, and Infinited Fiber Company, a Finnish circular fashion and textile biotechnology company, have introduced the world’s first shirts made from Infinna™, a new textile fiber produced entirely from textile waste. This is the first time a shirt made from 100 percent Infinna, a regenerated ...
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News briefs
Puma signs multi-year contract with Brazilian Confederation of Athletics
Puma has signed a multi-year sponsorship contract with the Brazilian Confederation of Athletics. The new agreement, effective July 2022, will see Brazilian athletic teams wear Puma apparel for the first time at the World Athletics Championships in Oregon this summer. The partnership includes 24 adult and youth teams, including male ...
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News briefs
Babolat to supply official racquets for APT Padel Tour
Supplying its shoes and balls since 2021, the French brand Babolat has become the official provider of racquets for the APT Padel Tour. The racquets in question are of the Viper line, whose Air Viper model was Padel Spain’s racquet of the year in 2021. That same year APT Padel ...
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News briefsLindsey Vonn to host Laureus World Sports Awards 2022 in Seville
Former U.S. ski racer Lindsey Vonn will host the Laureus World Sports Awards Show 2022, which will be broadcast from the Spanish city of Seville on Sunday, April 24. The Laureus World Sports Awards were first presented in 2000. Since then, the awards have recognized the greatest sporting achievements of ...
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News briefsFIBO presents winners of the Innovation & Trend Awards 2022
Six categories, seven winners: for the first time, there was a tie in one category at the FIBO Innovation & Trend Awards 2022. The winners were announced during the European Health and Fitness Forum, which saw a high face-to-face attendance after two years of absence due to the pandemic. Here ...
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News briefsNike introduces the Pegasus Turbo Next Nature and Mercurial Vapor Next Nature
Nike has presented two developments in performance footwear with sustainability in mind. The Pegasus Turbo Next Nature is made with at least 50 percent recycled material by weight. The running shoe uses 100 percent recycled Flyknit yarns in the upper. The Flyknit yarn is dyed in a process that reportedly ...
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News briefsAnti-mulesing campaign of Four Paws targets Nike and other brands
A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...
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News briefsBode Miller enters DTC ski business with Peak Ski
The newly founded Peak Ski Company LLC, based in Bozeman, Montana, has just launched its first six ski models offered direct-to-consumer through its website for the winter season 2022/23. Owners of the start-up are former World Cup pro skier Bode Miller and co-founder Andy Wirth, a ski industry veteran who ...
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Infographics & DataGlobal sports industry stock market performers - Q1 2022
This exclusive interactive chart shows compares the stock performance of the top public companies in the sporting goods industry from Q4 2021 to Q1 2022. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsAmazon could make play for Australian Olympic rights
Speaking to Australian newspaper Sydney Morning Herald (SMH), the head of Amazon Prime Video Australia, Tyler Bern, did not rule out a bid for the broadcast rights to the Olympic Games. The International Olympic Committee (IOC) is expected to issue the Australian broadcast partnership tender for the next three Summer ...
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ArticleNike remains the world’s most valuable apparel brand
Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.
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News briefsNew U.S. brand introduces recovery footwear
Velous Footwear, founded in early 2022, has launched its first line of sandals designed to promote and optimize active recovery for athletes of all levels. Velous’ sandals are designed to help feet, ankles, knees and legs recover quickly from athletic or strenuous activities. The sandals incorporate the company’s patent-pending TriMotion ...
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News briefs
Premier Padel to host tournaments in Argentina
The Argentine Padel Association (APA) and Premier Padel, the official global padel tour, governed by the International Padel Federation (FIP), have signed a multi-year deal to hold the South American continent’s first annual Premier Padel tournaments. The first of these will be the Argentina Premier Padel P1, scheduled for Aug. ...
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News briefsDecathlon Germany gets kids moving
Sporting goods retailer and manufacturer Decathlon Germany has launched the “Auf die Plätze“ (“On your marks”) campaign and is going on a tour titled “EntDecA” (a play on words with the German word “Entdecker” for “explorer” and Decathlon) throughout April. The EntDecA mobile invites children in the greater Munich, Berlin ...
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News briefsTwo product awards given out to Performance Days exhibitors
With two trade show events for functional fabrics taking place in the U.S. and Europe, Performance Days Loops is almost back to a pre-pandemic status. The Functional Fabric Fair by Performance Days in Portland, Oregon, are held on April 4-5, while the spring/summer edition of the European show – the ...
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ArticleAnalysis: Sporting Goods Industry stocks fell more than 16% in Q1 2022
According to SGI Europe’s quarterly study of selected public sporting goods industry stocks, their average share price fell by 16.25 percent on a sequential basis in the first quarter of 2022, in contrast with the performance of some major stock indexes during the same period. The Standard & Poor’s 500 ...
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News briefsLacoste introduces its first collection conceived by a disabled athlete
Lacoste has teamed up with Théo Curin, the French quadri-amputee swimmer, on a new collection that bears the athlete’s name. Curin made history last November by swimming Lake Titicaca, covering a distance of around 120km between Bolivia and Peru. The Théo Curin collection, which is Lacoste’s first ...
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ArticleStockX claims Nike lawsuit mischaracterizes Vault NFTs
On March 31, StockX published a revision of its previous statement, from Feb. 8, on Nike’s lawsuit – filed on Feb. 3 – over the collectibles-trading company’s so-called Vault NFTs. Both statements are available online. StockX began as a marketplace for second-hand collectible items, notably sneakers, with an authentication service ...
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ArticleRens enters the metaverse with carbon-neutral NFTs to mark the launch of “coffee hoodie”
Rens, a Finnish sustainable fashion startup founded in 2018 by Vietnamese sneakerheads Jesse Tran and Son Chu, is adding a vegan athleisure hoodie to its successful collection made from coffee grounds, recycled plastic and bamboo viscose. The sneaker label launched in 2019 with its climate-neutral certified coffee waste and recycled ...
