More about brands – Page 51
-
News briefsGerman Football Association (DFB) signs multi-year contract with Catapult
Catapult, the market leader in performance technology for elite sports, today announced a multi-year contract with the DFB Academy to capture performance data via video, track athlete performance via wearables, and enhance analytics infrastructure at all levels of the German national soccer teams. The company’s integrated platform will enable coaches ...
-
News briefs
Court finds Nike infringed a Lontex trademark
The U.S. District Court for the Eastern District of Pennsylvania has awarded Lontex about $4.62 million in attorneys’ fees and $369,263 in expenses in a lawsuit with Nike. In addition, the jury in the case awarded damages for Nike’s infringement of the Lontex “cool compression” trademark on athletic wear. The ...
-
News briefsYKK adds WaveOn to its software partner’s list for Touchlink fasteners
YKK has announced that the California-based software service provider WaveOn is joining its network of software partners supporting the YKK’s Touchlink fasteners enabled with Near Field Communication (NFC) technology. WaveOn looks to combine its software with the Touchlink hardware to help brand customers create a digital access point that can ...
-
News briefs
Revo expands golf division to include racquet sports
Revo is now including racquet sports within its golf division and has expanded its team of tennis representatives by six – in response, it says, to “industry growth in the golf, tennis and pickleball categories.” The sunglass and goggle brand’s Light Management System for lenses is derived from techniques developed ...
-
News briefsPuma returns to pádel with new collection
After an eight-year hiatus, Puma is returning to pádel with a new collection of racquets, shoes, apparel and accessories – for players of various expertise and style – as well as a campaign called Faster Padel. The racquets range from the top-of-the-line solarATTACK, solarATTACK PWR (power) and solarATTACK CTR (control) ...
-
News briefsPuma Safety partners with Shoe For Crews
Puma Safety is partnering with Shoe For Crews, a Florida-headquartered firm that designs and manufactures slip-resistant footwear on a line of slip-resistant industrial safety footwear. The collaborative line will include full-grain leather and microfiber footwear, featuring lightweight composite and fiberglass safety toe options and antimicrobial and moisture-wicking linings and shock ...
-
News briefsZalando creates circular, modular sweatshirt
Zalando has created a unisex, modular sweatshirt made of Infinna – a fiber produced in Finland by Infinited Fiber Company that consists entirely of post-consumer textile waste. Even the weave has been designed, in 3D, to cut waste to 3 percent of the raw fabric. The sweatshirt was on display ...
-
News briefs
RocRoi buys majority stake in UR Pirineos
According to CMDsport, RocRoi of Catalonia has acquired a majority stake in UR Pirineos of Aragon, which offers both all manner of outdoor activities (rafting, paintball, climbing, etc.) and training in them (rescue operations included). The move should turn RocRoi into the largest purveyor of adventure sports in southern Europe. ...
-
News briefsDunlop partners with Tennis Europe
Tennis Europe and Dunlop have signed a comprehensive partnership deal recognizing the manufacturer as the main equipment sponsor of the European Tennis Federation. The four-year agreement, beginning April 1, marks the beginning of a long-term relationship between the two organizations during which Dunlop and its range of products, including K-Swiss ...
-
News briefsBarcelona will host the 2024 America’s Cup
America’s Cup will be back in Europe and once again in Spain in 2024. Barcelona has been confirmed as the host venue for the 37th edition to be held in September and October 2024. The last time in Europe was in 2010 in Valencia, which also hosted the 2007 edition. ...
-
News briefsDecathlon hires new marketing head
Nathalie Jacquier has been appointed as marketing strategy and clients leader at Decathlon. The news was originally reported by LSA based on Jacquier’s own post on Linked In. Most recently, Jacquier worked for nearly three years at Carrefour as director of strategic marketing, brand and media, Carrefour France and group. ...
-
News briefsSuuntoPlus Guides bring new, dynamic features to Suunto watches
About ten years after Suunto’s first app platform, Suunto AppZone, the Finnish GPS sports watch and dive computer specialist is now bringing the new SuuntoPlus Guides to its Suunto 9, Suunto 5 and Suunto 3 watch models. The new SuuntoPlus Guides provide athletes with personalized real-time guidance from their favorite ...
-
News briefsAsics researches impact of physical exercise on mental state
In the ongoing Asics’ Uplifting Minds study, research conducted over a period of eight months and with thousands of participants so far, the brand has found a significant impact of physical inactivity on the participants’ minds. Part of the study was the ”Mind Race”, an experiment for which regular exercisers ...
-
News briefs
Padel Nuestro to sponsor racquet-sports academy
According to CMDsport, Padel Nuestro has struck a deal with Equelité JCF – Sanyo Padel Academy to sponsor its Área de Pádel and all events held there. Run by former professional tennis player Juan Carlos Ferrero and current World Padel Tour (WPT) player Sanyo Gutiérrez, the academy is among the ...
-
News briefsAdidas to revamp its club, reissues NFTs
Adidas will be holding a weeklong celebration, on April 1-7, through Confirmed, its app for the sale of exclusive products. So-called ”Members Week” will see a number of launches, among them that of the adiClub, a revision of the former Creators Club, running on a point system and providing access ...
-
ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
-
News briefsSigna’s Padel-Point launches French amateur padel tour supported by Cupra
Padel-Point, a brand of Tennis-Point GmbH, a Signa Sports United company, has launched the Cupra Padel-Point Tour, France 2022. The first event of its kind in France, consisting of eleven tournaments across the country from April to September, is designed to create a world-class amateur padel tournament in France and ...
-
News briefsPádel Nuestro renews tournament sponsorship
According to CMDsport, Pádel Nuestro has extended to 2023 its deal to be the “premium” sponsor and official store of the Challenger youth tournaments put on by the World Padel Tour (WPT) and Ultimate Padel Company (UPC). The original deal dates to last year and the tournaments have since evolved ...
-
News briefsAllied Feather + Down releases first down capsule collection in the U.S.
Allied Feather + Down has announced the U.S. drop of its first down jacket capsule collection. It will be available on Allied’s Zero Degrees North website. The collection of four jackets, originally released exclusively to the Japanese market this past autumn, is described as blurring the line “between outdoor performance ...
-
News briefs
New study highlights dangerous chemicals in counterfeit goods
The American Apparel & Footwear Association (AAFA) has unveiled the results of a recent study on the dangers of counterfeit goods for consumers, conducted with British quality assurance provider Intertek. The study focused on the dangers of hazardous chemicals and heavy metals. Tests were conducted on clothing, footwear and accessories. ...
