More about brands – Page 53
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News briefsPolartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
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News briefsChampion launches new women’s campaign with rapper Saweetie
U.S. brand Champion has hired rapper/singer Saweetie (born Diamonté Harper) as its first-ever global culture consultant. The singer has more than 13 million Instagram followers and is spearheading the new Champion women’s campaign headlined “Get it Girl” that features the “Champion Circle,” a group of twelve diverse, female collegiate athletes, ...
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News briefsTennis-Point is the new sponsor of ITA’s Collegiate Tennis Rankings
Tennis-Point is the new official sponsor of the ITA Collegiate Tennis Rankings. As the governing body of college tennis in the U.S., the Intercollegiate Tennis Association (ITA) administers regional and national rankings for all five divisions of college tennis (NCAA Division I, Division II, Division III, NAIA and NJCAA), including ...
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News briefsLeki has a new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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ArticleJoe Nimble and Huntsman collaborate on high-performance running shoe
Polyurethane experts from global chemical manufacturer Huntsman have collaborated with German running shoe specialist Joe Nimble and German design and development company Footwear Innovation Lab GmbH on a new, “revolutionary high-performance running shoe.” Developed by Joe Nimble founder Sebastian Baer in cooperation with renowned biomechanics expert Lee Saxby, the Ultreya ...
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News briefsSpotify to be FC Barcelona’s new main partner
With the start of the 2022/2023 season this summer, the music streaming service Spotify will become FC Barcelona’s new main sponsor, replacing Rakuten. The contract is initially effective for four seasons and includes jersey sponsorship for the men’s and women’s teams as well as naming rights for the stadium. As ...
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News briefs
Julbo USA hires new sports marketing manager
Tyler Cohen is Julbo’s new sports marketing manager in the U.S. In this new position, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships, as well as contributing to content creation to activate the brand online and at ...
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ArticleTwo sports companies are among the most innovative 50 companies of 2022
The renowned business magazine Fast Company names the most innovative 50 companies every year. This year, Stripe came in first place. The payment service provider links the digital payment process with environmental protection measures. Stripe offers the possibility to participate in technology for CO2 reduction. Source: Fanatics Fanatics ...
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News briefs
Alibaba to conquer Europe with digital marketing agency POD Studios
Alibaba has tapped POD Studios as its new paid digital marketing agency. The goal of the e-commerce marketplace is to grow in Europe with POD’s digital expertise in the B2B and B2C sectors. For this purpose, campaigns are to be developed for the most important digital platforms and then executed ...
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News briefsFidlock unveils concept sneaker with new closure system
Fidlock, the German company specializing in innovative magnetic fasteners, unveiled a brand new Concept Sneaker with the innovative Fidlock Winch closure/adjustment system. The sneaker, an athletic shoe with the new Winch closure, will not be available to the public, but serve as a showcase for potential collaborations. The company will ...
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ArticleTecnica Group shows resilience
Sales grew by 21.8 percent to €466 million in 2021 for the Tecnica Group, leading to a 40 percent improvement in operating earnings (Ebitda) to €77 million for the year, despite adverse factors like the Covid-19 epidemic, higher prices for raw materials, which were said to have been in limited ...
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News briefsBarcelona wants to host the 2024 America’s Cup
Barcelona will bid to host the 2024 edition of America’s Cup, the iconic sailing race which is also the oldest trophy international sport, established in 1851. The news was first unveiled by the Spanish daily newspaper La Vanguardia. The other bidders on the shortlist include fellow Spanish city Málaga, Cork ...
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News briefsDorel Sports grows by 5.8% in Q4
Dorel Sports, which is now listed as a discontinued operation in the accounts of Dorel Industries following its recent $810 million sale to the Pon Group, saw its net profit improve by 21.8 percent to $2.29 million in the fourth quarter ended Dec. 30, according to its parent company, although ...
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News briefsReebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
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ArticleMizuno and Under Armour help Vulcabras to sell more athletic shoes and apparel
Vulcabras’ net income rose by 49 percent to 81.3 million Brazilian reais (€14.6m) in the fourth quarter of 2021. Operating earnings (Ebit) went up by 58 percent to R$89.3 million (€16.1m) in the period ended Dec. 31, as the gross margin hit 36.1 percent versus 32.7 percent a year earlier ...
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News briefsToyota’s first sit-ski at 2022 Paralympic Games
Toyota Motor North America and Toyota Racing Development USA, which is its U.S. racing arm, have developed the first Toyota sit-ski, a monoski made available for use by U.S. Paralympics Alpine Skiing at the Beijing 2022 Paralympic Winter Games. Testing first started in the winter of late 2019, with five-time ...
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ArticleAdidas sees sales continuing to fall in Q1 but is optimistic for the year
Adidas is projecting that its sales would decline by a mid-single-digit rate in the first quarter of 2022 as continued supply shortages due to Covid-19 lockdowns in Vietnam late last year are seen shaving some €600 million of its top line during the period. They already shaved €400 million from ...
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News briefsLululemon reveals first-ever footwear collection
Lululemon announced its official entrance into the footwear category, allowing the brand to now offer a head-to-toe solution, made for women first. On March 8, the Vancouver-based company introduced its debut running shoe, Blissfeel, during a media event in New York. The style will be available online and in select ...
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News briefs
Puma to replace Nike as Lega Serie A’s technical sponsor
Puma and Lega Serie A have announced a new long-term partnership that will make the German sports brand the Italian league’s official technical partner from the start of the 2022/23 football season. In addition, the brand will be the official match ball provider for all games in Serie A, Primavera ...
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News briefs
World Padel Tour aligns prize money for men and women
World Padel Tour (WPT) has decided to level all prize money handed out at every event, with immediate effect. With this decision, described as having “no precedent in worldwide sport,” WPT becomes the first global competition to have equal prize money at all its events. This is also the latest ...
