More about brands – Page 54
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Infographics & DataGender breakdown of senior management at sports companies
This exclusive interactive chart shows the breakdown by gender of senior management at sports companies. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsOn collaborates with fashion brand Loewe
Spanish fashion brand Loewe and On have launched a limited-edition capsule collection of footwear and apparel “for modern adventure.” Designed for urban and outdoor living, the collection includes Loewe editions of On’s Cloudventure and Cloudrock performance footwear for men and women. The shoes feature On’s Missiongrip rubber outsole and Speedboard ...
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News briefsDiadora and Ducati announce multi-year deal
Diadora and Ducati have announced a multi-year sponsorship agreement that includes clothing and footwear for the team. As the technical partner and official supplier for the Ducati Lenovo Team, Diadora will provide clothing, accessories and footwear for all occasions during the championship, including travel and representation, all activities on the ...
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News briefsHeiQ launches line of cleaners with prebiotics and probiotics
Zurich-based materials innovation company HeiQ is launching its new HeiQ Synbio cleaning range in Switzerland. The patented technology uses probiotics, so-called “good bacteria,” to sustainably clean surfaces and textiles while protecting people, pets and the environment. With HeiQ Synbio, HeiQ is thus responding to growing consumer interest in health, hygiene ...
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News briefsChampion extends lacrosse commitment in the U.S.
Champion has signed a five-year agreement to serve as the official field and sideline apparel partner of the U.S. Premier Lacrosse League (PLL). The partnership extends the Hanesbrands-owned company’s one-year contract in the same capacity. The brand intends to fully integrate into the PLL’s youth lacrosse ecosystem by offering customized ...
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News briefsLacoste teams up with Venus Williams
Source: Stas Komarovski Venus Williams for Lacoste Lacoste has enlisted U.S. tennis star Venus Williams to promote its new fashion-sport styles created by Lacoste artistic director Louise Trotter as its new global ambassador. The seven-time Grand Slam winner, herself the founder of an activewear label, Eleven, will ...
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News briefsPuma is looking for 500 testers for the next phase of the Re:Suede project
Puma is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the Re:Suede sneaker and become part of the company’s experiment to find out if it is possible to produce a biodegradable version of the classic Suede, one of the ...
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News briefs
PGA Tour announces multi-year partnership with Nobull as official training apparel and footwear
The PGA Tour and Nobull have announced a new multi-year partnership that designates Nobull as the “Official Training Apparel and Footwear of the PGA Tour and PGA Tour Champions” and the umbrella sponsor of PGA Tour Active through 2027. Nobull products will be available to players at tournaments throughout the ...
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News briefseBay celebrates the women behind sneakers with Trailblazers Collection
eBay has announced the Trailblazers Collection, an exclusive drop that highlights sneakers designed or inspired by the industry’s most influential women. Kicking off Women’s History Month, this one-of-a-kind event on the U.S. eBay website combines some extraordinary styles with impressive backstories and celebrates the undeniable influence of women on sneaker ...
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News briefsPuma signs racer Emma Kimiläinen for Puma W Series Team in 2022
As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with ...
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News briefsGym+Coffee adds seven female football and cricket ambassadors to athlete’s teams
Irish activewear and athleisurewear brand Gym+Coffee has added seven new faces to its ”Make Life Richer Collective.” Professional football and cricket athletes Jodie Taylor, Rachel Corsie, Carla Humphrey, Sandy Maclver, Danni Wyatt, Sophia Dunkley and Tammy Beaumont are now official brand ambassadors of the fast-growing Irish company. Gym+Coffee currently has ...
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News briefsOrthoLite introduces fully compostable midsole foam
Insole specialist OrthoLite and Vietnam-based material solutions company Cirql have introduced a plant-based biopolymer foam that is EVA plastic-free, recyclable, compostable and comes with an end-of-life solution. The new OrthoLite Cirql sole offerings have their own website and claim to be the critical solution for true circularity within the footwear ...
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News briefsAsics to get a new CEO in late March
If the ordinary general meeting of March 25 approves, Yasuhito Hirota will be taking charge of Asics as CEO on March 29. He will be retaining his other titles – president, chief operating officer and representative director – and replacing Motoi Oyama, who is nearing his 11th year in the ...
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News briefsPuma and Modibodi launch range of menstrual underwear for women
Puma and the Australian leak-proof apparel specialist Modibodi have teamed up to launch a range of leak-proof menstrual underwear and activewear designed to help women stay comfortable and active during their periods. Aside from the belief that menstruation shouldn’t keep women from exercising, it’s also in the partners’ best interest ...
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News briefsAdidas and Gucci unveil ready-to-wear collab collection
Accompanied by considerable media echo, Gucci unveiled its Adidas x Gucci ready-to-wear collection, which had been long-rumored. The eclectic blend of classic tailoring and active sports showed the German brand’s trademark stripes on suits as well as feminine knitwear and the trefoil joining the Gucci logo on baseball caps. Even ...
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ArticleMoncler’s 2021 sales surpass €2 billion
Moncler’s preliminary consolidated financial results showed revenues of €2,046.1 million for the full year ended Dec. 31, 2021, marking a 44 percent increase compared to 2020 and a 28 percent increase compared to 2019, generating an adjusted gross margin of 76.6 percent. These figures include nine months of sales for ...
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News briefsABG to co-own and manage David Beckham’s brands
Authentic Brands Group (ABG) has entered into a partnership with David Beckham to co-own and manage his brands and businesses, which include endorsements with Adidas, Tudor, Maserati, EA Sports, Sands and Diageo. In keeping with the deal’s terms, Beckham has become a shareholder in ABG, while ABG has become the ...
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News briefs
WSL expands partnership with Rip Curl
The World Surf League (WSL) and Rip Curl announced an extended partnership, with the Australian surf brand coming on board as the presenting partner of the MEO Pro Portugal, the third stop on the 2022 Championship Tour (CT), along with the Boost Mobile Gold Coast Pro and the Sydney Surf ...
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ArticlePuma releases video with chess champion Carlsen for “Only See Great” campaign
In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history. With the “Only See Great” campaign, Puma explores the ...
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News briefsSkechers launches pickleball footwear and sponsors US Open
Skechers is getting involved in one of the fastest-growing sports in North America as the official footwear sponsor of the US Open Pickleball Championships, organized by Spirit Promotions since 2016. With no corresponding footwear in the Skechers collections until now, the brand will introduce a range of specific Skechers pickleball ...
