More about brands – Page 55
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ArticleSweaty Betty delivers for Wolverine as Q4 revenues rise
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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News briefsBrooks elevates two executives
Dan Sheridan, who has worked for Brooks Running for 24 years and is well respected in the running shoe industry, has been promoted to president and chief operating officer. In a separate executive promotion at Brooks Running, Matt Dodge, who has led the brand to record growth in the EMEA ...
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ArticlePuma sees 2022 sales up at least 10%, headwinds from higher costs, China
With its traditional conservative approach, Puma said it expects currency-adjusted sales to increase by “at least 10 percent” in all the regions in 2022, despite a very strong order book, but warned that higher freight and raw material costs would weigh on profits, while an ongoing consumer boycott in China ...
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ArticleBrooks crosses the $1 bn milestone, growing by 31% globally and by 25% in EMEA
Crossing the magic $1 billion milestone for the first time, Brooks Running reported a 31 percent sales increase to $1.11 billion in 2021. Brooks EMEA added that its turnover in the region grew by 25 percent in terms of local currencies, despite retail closures and other challenges, with France, Italy ...
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News briefsDecathlon continues to expand its presence in professional sports
Decathlon is signing more athletes from a wide range of sports, further putting its own brands in the spotlight. Following the commitment of French tennis player Gaël Monfils and the expanded involvement in padel sports (we reported), the company has announced additional partnerships in cycling, volleyball, athletics and trail running, ...
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News briefsPuma signs Puerto Rican music artist for motorsport lifestyle marketing
After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. ...
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News briefs
Panteres Grogues get support from Barça, and Puma
Puma has signed a cooperation agreement with the Spanish LGTBIQ+ multisport association Panteres Grogues in Barcelona as part of #Reform, the brand’s global initiative to defend universal equality. On the occasion of the International Day to Combat LGTBI-Phobia in Sport, celebrated on February 19, FC Barcelona also signed a cooperation ...
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News briefsPuma signs Norwegian chess grandmaster and sponsors chess tour
Puma has signed a long-term agreement with Norwegian chess grandmaster Magnus Carlsen and with the Meltwater Champions Chess Tour. Through its partnership with Carlsen and the tour, Puma aims to connect the world of chess with the world of competitive sports by creating engaging content and activities for chess fans, ...
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ArticleAdidas campaign #SupportIsEverything continues to make headlines
The Adidas advertising campaign with bare breasts on large-scale posters to launch the brand’s new sports bra collection has led to lively discussions on social networks. Now Adidas-UK complemented the #SupportIsEverything campaign with another extraordinary measure. In London, the brand placed eight red, blue and green statues ...
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News briefs
Vans launches the eco-friendly Circle Vee
Vans has introduced the Circle Vee, a new silhouette that taps into renewable materials while aiming at reducing waste. The Circle Vee features a one-piece knitted natural upper designed to reduce waste in production compared to Vans’ traditional cut and sew uppers. The upper, which is stitched directly onto the ...
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News briefs
Macron expands its presence in English football
Macron is resuming its partnership with the Northern Premier League (NPL). The Italian team wear brand, the NPL’s first long-standing partner in 2008, will be providing apparel for all bench members, including coaches, for the next five years. In addition, the company has announced an agreement with the Toolstation Northern ...
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News briefsKlarna launches immersive basketball activation in the U.S., accessible worldwide
Klarna, the Swedish retail banking, payment and online shopping service, has unveiled “The Klarna All-Star Vault,” an interactive activation celebrating the connection between fashion and professional basketball in its 75-year history. The promotion – Klarna’s first-ever immersive sports activation – continues the shopping service’s expansion in the sports industry, following ...
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News briefsPrada aims to score in digital gaming space with winter outfits for avatars
Prada has partnered with game developer Ubisoft’s multiplayer platform Riders Republic, an online game featuring action sports such as snowboarding, wingsuiting or mountain biking. The Italian luxury fashion brand has provided virtual skis, snowboards and bikes specially designed for the game, as well as sportswear that players can equip themselves ...
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ArticlePotential supply chain constraints may hamper Under Armour’s progress
The EMEA was the shining region for Under Armour in both the fourth quarter and the full year 2021. In the final period ended Dec. 31, the company’s EMEA revenues rose by 23 percent on a currency-neutral basis to $200.2 million, driven mostly by wholesale gains, lifting the operating margin ...
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News briefs
Asics and Zwift join forces on digital running experiences
Asics and Zwift have announced a partnership on the development of inspiring running experiences to help runners achieve their goals. These experiences will include an in-game run training program, scheduled to be released in June of this year. Runners will train on the Zwift platform with avatars resembling Asics athletes. ...
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News briefsSkechers teams up with Willie Nelson
Skechers was represented on the biggest advertising stage in the world – the Super Bowl – by one of the greats of the U.S. music scene, Willie Nelson. The new global campaign kicked off on Super Bowl LVI Sunday with the artist appearing in two commercials filmed at his Luck ...
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Article
Amer may reach a 13% Ebit margin on 20% higher sales, says S&P
Standard & Poor’s Global has upgraded its ratings for Amer Sports, largely echoing the positive comments made last month by Moody’s. S&P sees Amer’s growth accelerating to 20 percent in 2022 from 15 percent in 2021, followed by mid-single-digit increases in 2023 and 2024, thanks in part to investments in ...
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ArticleCallaway sees robust growth continuing, Jack Wolfskin relaunch proceeding well
Callaway Golf predicted another year of robust topline growth in 2022, after revenues in the fourth quarter jumped by 90.0 percent to $711.7 million, benefiting from the addition of Topgolf earlier in the year and “strong momentum” at Jack Wolfskin and TravisMathew. The growth for the new year is expected ...
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News briefsKettler launches fitness app
Fitness equipment provider Kettler, whose licensing rights have been held by Swiss distributor Trisport since 2019, wants to get involved in the (paid) connected fitness sector. For this purpose, it just launched the new English-language HOI by Kettler Fitness App, which customers can test for free until May 2022. Access ...
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News briefsAlibaba's virtual influencer for the Olympics
Her name is “Dong Dong,” which means winter, and her mission is to engage with the fans of the Olympic Games in Beijing. That is what the official Olympic partner Alibaba Group said when presenting its new virtual influencer. Source: Alibaba Group Dong Dong is meant to ...
