More about brands – Page 58
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ArticleAdidas creates a new digital hub in Spain, while regionalizing Southern Europe
Adidas is creating a new international technological hub at its Spanish head office in Zaragoza to collect and process data for the development of its omni-channel operations on a wide scale and for other IT-related engineering capabilities, said a spokesman for the company, confirming a report in CMDsport. The number ...
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News briefs
Vulcabras gets top ratings for sustainability
Vulcabras has been certified by three Brazilian industry bodies, as a most sustainable shoe manufacturer in the country. The Brazilian parent of Olympikus, which manufactures 25 million pairs of shoes a year at its own factories in the country, It is the first one in the sector to be using ...
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News briefs
Adidas to hire 2,800 or more in 2022
Adidas is planning to hire about 2,800 people – to fill both vacancies and new posts – at 307 locations in 47 countries in 2022, with more posts to be advertised as the year goes along. More than 800 of them will be posted in Germany and more than 900 ...
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News briefs
New licensee for Bogner ski hardware
Bogner has signed up Anavon Ski as its new licensee in the premium ski equipment sector. The German brand’s former licensee in this segment was Indigo, a company that went bankrupt and was subsequenty taken over by Head. Starting with the new year, Bogner and Disentis, the Swiss parent company ...
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News briefs
Smith hires a marketing head away from Oakley
Smith, the U.S.-based producer of snow goggles, sunglasses and helmets owned by Safilo, has announced the appointment of Taryn Ryan as global head of marketing. Born in South Africa, she joined the Luxottica Group in 2008 as a buyer for its Sunglass Hut retail chain. Two years later, she was ...
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News briefsFormer Jordan brand GM to become CEO of Canyon Bicycles
The growing bicycle market has become an attractive option for experienced executives. On March 1, Nicolas de Ros Wallace will join the German DTC company Canyon Bicycles as its new CEO. He replaces Winfried Rapp, the company’s chief financial officer, who has served as interim CEO since October 2021 following ...
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News briefsOakley releases short film, new gear
Oakley has launched what it calls the final chapter of its “Be Who You Are” snow campaign, a short film titled Unity Anthem and featuring six of its sponsored athletes: Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu. It is viewable at @Oakley on Instagram. ...
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News briefs
New Balance extends its trademarks into the metaverse
Joining Nike, Adidas, Puma and Under Armour in their journeys into the metaverse, New Balance has filed trademark applications in the U.S. to extend its brand into virtual merchandise and services, including virtual footwear, apparel, sports bags, equipment and accessories. The three applications cover the New Balance trade name as ...
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News briefs
Reebok may lay off 150 people
Reebok is planning to lay off 150 people after the completion of its sale by Adidas to the Authentic Brands Group (ABG) in the course of the first quarter of this year, according to the Boston Globe and Footwear News. The brand employs some 4,000 people around the world, but ...
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News briefs
Babolat pádel racquet wins readers’ poll
Babolat’s Air Viper has won best pádel racquet of 2021 in Padel Spain magazine’s annual readers’ poll, with about 150,000 people voting online. Babolat says it developed its oversized Air Viper line through the observation of pádel play and a technical study. The company believes that there exist three pádel ...
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News briefs
Hugo Boss returns to winter sports
Like Ellesse and Prada, Hugo Boss is returning to the skiwear segment under its new management and with its new and bolder logo for the Boss brand. It has started a new four-year partnership as the official partner of the Hahnenkamm Races, one of the most prestigious events in the ...
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News briefsIsbjörn of Sweden may change ownership
Online Brands Nordic, a Swedish investment group, is bidding to acquire Nordic KidsWear, which owns Isbjörn of Sweden, the Swedish brand of sustainable children’s outdoor and ski clothing. It is offering a cash payment of about 17.9 million Swedish kronor (€1.71m-$1.92m), the issuance of 597,165 shares in Online Brands, ...
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News briefs
Gorilla Sports gains foothold in Spain
Gorilla Sports has found a local investor to help it set up a shop in Spain. The German home fitness equipment company is establishing a subsidiary, to be led by Guillem Boix, in Fontcoberta, a city in the Catalonian province of Girona. Offices and warehouse together will occupy about 1,000 ...
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News briefs
Investor calls for Peloton to be sold and its boss to be fired
An activist investor in Peloton Interactive is calling on its board of directors to dismiss its CEO and co-founder, John Foley, and to explore a sale of the company, whose share price has declined drastically due to falling demand for its products and connected fitness solutions. Blackwells Capital, which holds ...
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News briefsFrance is Inov-8’s newest direct market
Source: Inov-8 Emmanuel Fedon The U.K.-based running, hiking and fitness brand Inov-8 has added France to its portfolio of European direct markets, led by Emmanuel Fedon as sales manager. Fedon lives in Annecy and brings two decades of sports industry experience to the role. He previously worked ...
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ArticleKKR offers to buy Accell Group
The bicycle industry continues to boom and is therefore increasingly targeted by investors. After the recent acquisition of Dorel Sports by the Dutch family-owned Pon Holdings group, it’s now the turn for the Dutch Accell Group to announce that a consortium led by the U.S. financial investor KKR (Kohlberg Kravis ...
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ArticleNike reviews changes in its distribution apparatus
On Jan. 19 Nike published a run-down of the changes it has made to its supply chain since mid-2020, when “consumers across all segments immediately shifted to digital engagement.” The company refers to this digital direct-to-consumer (DTC) operation as the “Sole Train” – no doubt a punning reference to Soul ...
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News briefsAdidas sets tennis court afloat off Great Barrier Reef
Adidas and Parley for the Oceans have constructed a tennis court out of recycled ocean plastic and set it afloat, in time for the Australian Open, within Australia’s Great Barrier Reef marine park. The court does not itself float but is set atop one of the park authority’s barges. It ...
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Article
Peloton denies plans to pause manufacturing
While confirming that it is re-evaluating its organizational structure and the size of its staff, Peloton Interactive denied a new report that it was going to temporarily halt production of its stationary bikes and treadmills in response to softening demand. John Foley, co-founder and CEO of the American connected fitness ...
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News briefs
Koch is pushing Sting box gloves in Europe
Franz Koch, a German entrepreneur who has spent some 35 years in the sporting goods industry, is taking on the distribution in Europe of Sting, an Australian brand of boxing gloves and other products. He will also help a Taiwanese fitness equipment manufacturer, GooHoo, to grow in the region. Founded ...
