More about brands – Page 59
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ArticleWinter Olympics may revive a languishing ski market in China
The emerging Chinese alpine skj market currently represents only about 3 percent of the global market, about twice the level of 2015, when we issued a big market research report on the broad Chinese sporting goods market in collaboration with ISPO. It has been languishing lately, but there is strong ...
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ArticleThe first winners of the 2022 ISPO Awards
The ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of ...
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News briefs
Macron replaces Canterbury as sponsor of World Rugby
Macron has announced a new technical partnership with World Rugby, taking over a contract that had been signed by the global governing body with Canterbury in 2018. The Italian teamwear company, which already sponsors many of the 128 national federations that belong to World Rugby, will provide the technical apparel ...
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News briefs
Puma hires a new country manager for Benelux
As of March 1, 2022, Gerwin Willemsen will be Puma’s country manager for Benelux, in charge of sales, marketing and operations. He will be taking over from Bas van den Bemt. Willemsen has been with Adidas Benelux for the past 12 years or so, most recently as sales director for ...
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News briefs
Nike, Columbia to begin firing unvaxxed employees
According to Oregonlive, which covers the sportswear giant’s home state of Oregon, Nike was set on Jan. 15 to begin firing employees who were not, by the current definition, vaccinated against Covid-19 and had not received a religious or medical exemption. According to the same source, Columbia Sportswear, also headquartered ...
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News briefs
Puma grew by 14% in Q4 and by 32% in 2021
In a preliminary statement, Puma reports a currency-adjusted sales increase of about 14 percent to €1,767 million in the fourth quarter of 2021, leading to an improved operating profit of €65 million for the period, up from €63 million in the corresponding quarter of 2020. The results were achieved in ...
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News briefs
New president and CEO for Ecco USA
Ecco has appointed Tom Berry as president and CEO of Ecco USA, effective immediately. After more than 20 years with the Danish footwear brand, the former president, Dave Quel, had announced his retirement last summer, and Klaus Flock, the chief financial officer of the subsidiary, serving as interim president since ...
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Article
Peloton raises prices, contemplates restructuring
The former star of the connected fitness industry and the stock market has asked McKinsey & Co. to review its cost structure with an eye toward cutting overheads by shutting down its new in-house apparel division, which is in litigation with Lululemon, and by eliminating some jobs, according to a ...
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News briefs
Moncler says some data were stolen in cyber attack
Moncler said that key data on the credit cards of its customers and other means of payment were not included among the data stolen in a cyber attack suffered a few weeks ago, as the company did not store such data on its systems. It admitted that other data on ...
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News briefsFormer Sport 2000 CEO joins a Dutch insole startup
Markus Hupach, who recently left as joint CEO of Sport 2000 in Germany, is joining the Dutch startup Arion based in Eindhoven as CEO, effective immediately. Arion’s 7-year-old parent, the sports tech company Ato-Gear, claims to be ushering in “a revolution in athletic footwear” with Arion, a digital software/insole solution ...
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News briefsThe freeskier Chris Benchetler takes creative reins at Atomic
Source: Atomic Chris Benchetler Atomic announced the appointment of the long-time athlete, freeskier and artist Chris Benchetler, hailing from Mammoth Mountain, California, as its new creative director for freeride and freeski products, responsible for their visual design, creativity and styling. The announcement comes shortly after the launch ...
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News briefs
Urban Outfitters launches its own activewear line
According to media reports, the international Urban Outfitters chain is one of the retailers that has been cut off by Nike. The company has reacted with a launch of its own line of activewear styles for women, called Frans Sport. It consists of 40 styles, all made with recycled polyester ...
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News briefs
Puma starts its own voyage into the metaverse
Joining Nike, Adidas and Under Armour, which recently filed similar trademark applications, the Wild Cat filed its own applications with the U.S. Trademark Office on Jan. 11 to use the Puma mark in virtual content, indicating that it is planning its own journey into the fast-growing metaverse. Specifically, it wants ...
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Article
Chinese sports companies are doing relatively well
Some Chinese sports companies indicated that their results improved in the fourth quarter of 2021, just as China’s National Bureau of Statistics announced a better-than-expected increase of 4.0 percent in the country’s gross domestic products for the period, in spite of Covid and other challenges, leading to a growth in ...
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News briefs
JD to sponsor an e-sports team
JD Sports Fashion is the new sponsor of Excel Esports, whose team competes in tournaments for such video games as FIFA, Fortnite and League of Legends. JD is replacing BT Sport, a provider of pay-to-view sports on TV in the U.K. Terms have not been disclosed. Excel’s e-sports players will ...
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News briefs
Bogner and James Bond celebrate their partnership
Bogner and James Bond are celebrating their respective anniversaries as well as their long-standing and “bulletproof partnership” with a joint, limited-edition capsule collection of sportswear that will come out in the autumn of 2022. While the James Bond franchise is celebrating its 60th anniversary since the release of the first ...
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News briefs
Ellesse to sponsor electronic-music festival
Ellesse has signed a three-year contract to sponsor Tomorrowland Winter, a festival of electronic music in the French Alps. This year’s edition – the second one, after the inaugural one in 2019 – is scheduled for March 19-26 at the Alpe D’Huez resort and expects to draw 18,000 people from ...
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Article
New communication strategy for Decathlon in Germany
Decathlon is rolling out a new brand campaign in Germany, developed in collaboration with the Avantgarde agency, that aims to move the perception of the international retail brand’s market positioning from that of a pure supplier of products to that of a service-oriented platform with an emotional touch. We could ...
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Article
StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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News briefs
Moody’s switches Nike’s outlook to stable from negative
Moody’s improved its outlook for Nike’s debt from “negative” to “stable,” due to its recent strong growth in revenues and earnings, “powered by its successful execution of its Consumer Direct Acceleration strategy.” The rating agency confirmed all other ratings for the company, including an A1 senior unsecured debt rating, pointing ...
