More about brands – Page 6
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ArticleThe Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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News briefs65 years of Lycra fiber: The Lycra Company and Mare Di Moda together again
Source: The Lycra Company Lycra Adaptiv Black The Lycra Company returns once again as an official partner of the Mare di Moda trade show in Cannes (Nov. 7-9, 2023) in the 65th Anniversary Year of its Lycra fiber. The Lycra Lounge will be the place to discover ...
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News briefsFoot Locker unveils new global marketing platform
Foot Locker has launched a new global platform called ”The Heart of Sneakers” in conjunction with a star-studded Christmas 2023 campaign to celebrate sneaker culture while demonstrating that the retailer plays an essential role as an originator and leader in the sneaker community. The The Heart of Sneakers theme will ...
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News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
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News briefsFIP has a new official pádel court
MejorSet (literally, Better Set) has come up with a new design for the official court of the International Padel Federation (FIP) and its tour. The Spanish manufacturer has been supplying official courts for the FIP and its Premier Padel tournaments since 2020. Many of the court’s new specifications are available ...
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News briefsOn announces major team expansion in Australia
Swiss sportswear brand On has announced a new official partnership with four Australian athletes: Imogen Barrett, a middle-distance runner from Brisbane; Zach Facioni, a 5000m runner from Sydney; Jesse Hunt, a runner from Perth; and Ed Trippas, a steeplechaser from Sydney who represented Australia at the Olympic Games ...
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News briefsMarcus Rashford’s debut collection with Nike
Source: Nike Nike x Marcus Rashford Collection Nike is partnering with Premier League footballer Marcus Rashford on his debut boot and apparel collection. Products include the Elite and Kids versions of the Mercurial Superfly, the Air Max Pulse, a woven tracksuit jacket, tees, pants, and a limited-edition ...
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Infographics & DataSports equipment market 2022: Global revenue and market shares
Our infographic has the 2022 market sales and revenue numbers for 39 big names in Sporting Equipment for those who need the numbers fast.
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News briefsReebok honors 50 years of hip-hop with new collection
As part of its Human Rights Now! Collection, Reebok is celebrating Hip-Hop’s 50th anniversary by showcasing apparel and footwear that pays tribute to the pioneers of the genre and its culture. The collection features the work of Hip-Hop photographer Joe Conzo and artist Rich Tu, and also donates $35,000 to ...
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News briefsAdidas by Stella McCartney enters ski wear under Terrex label
Source: Adidas Terrex Iris Law presents the first ever Adidas by Stella Mccartney ski collection Now in the eighteenth year of the collaboration, Adidas by Stella McCartney is venturing into the snowsports arena with a new ski wear collection for Terrex, Adidas’ Outdoor label. British model and ...
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News briefsNew Zealand sneaker brand has a new plant-based alternative to leather
New Zealand-based sustainable shoe brand YY Nation has released a new collection of court sneakers made using cactus. The release of the Fractus Cactus and the Status Cactus coincided with World Vegan Day (Nov. 1). According to YY Nation, the cactus court sneaker range is “Crafted using natural materials extracted ...
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News briefsDakine launches 2024 winter outerwear collection with recyclable materials
Dakine is using its new Re-Psyched technology – according to the brand, a fully recyclable outerwear material – in its latest 2024 winter collection, which also features Bluesign fabrics and recycled materials. The outerwear starts with a high-end 100 percent recycled yarn woven at Japanese mills. It is then bonded ...
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News briefsAdidas footwear on display at Newcastle Contemporary Art
Adidas has announced Original Newcastle, a new exhibition at Newcastle Contemporary Art (NCA) in Newcastle upon Tyne, featuring archival and contemporary footwear in partnership with UK retailer END. The free exhibition, presented by Adidas Spezial, opened on Oct. 27 and will run until Nov. 5. The footwear on display includes ...
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News briefsUA unveils first signature athlete with Curry Brand
Under Armour (UA) has announced the Sacramento Kings point guard, De’Aaron Fox, as the first signature athlete with Curry Brand on a new multi-year partnership. The 25-year-old NBA player has been sporting Curry Brand footwear throughout the 2022/23 season. In his new role, he will work closely alongside Stephen Curry ...
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News briefsReebok Basketball announces first endorsement deal under Shaq’s lead
Reebok has announced a new endorsement agreement with American college basketball player Angel Reese. It is the first signing since former NBA star Shaquille O’Neal was named president of Reebok Basketball earlier this month. Reese plays for the Louisiana State University (LSU) Tigers of the Southeastern Conference. O’Neal also studied ...
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News briefsMitre and The FA launch new three-year partnership
Mitre, a Pentland brand, has entered into a new three-year partnership with The Football Association (FA), the highest-ranking football governing body in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man, which will see a range of new football designs inspired by football fan culture. The ...
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News briefsElite Prospects is Official Career Partner of 2024 IIHF World Junior
Everysport Group’s hockey platform Elite Prospects becomes official career partner of the 2024 IIHF World Junior Championship to be played in Gothenburg this Christmas/New Year. Elite Prospects already supports the development of international hockey in a variety of ways and now joins the list of national partners for the 2024 ...
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News briefsQuiksilver and Roxy launch apparel rental service in France
As reported by the website Apparel Resources, boardsports brands Quiksilver and Roxy have launched an online rental service in France under the label “Boardriders Rental.” The website offers high-quality performance apparel for men, women and children for rent. François Latterrade, Head of Quiksilver Europe, told the website that the rental ...
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ArticleSkechers sets its sights on basketball
Source: Skechers Skechers’ new SKX basketball shoes Just in time for the start of the new NBA season, Skechers has unveiled its first line of technical basketball shoes to be sold in North America, the Philippines and China. The first wave of Skechers basketball shoes includes two ...
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ArticleNike and Dove launch the “Body Confident Sport” online coaching program
Source: Nike x Dove Nike has teamed up with beauty brand Dove to launch “Body Confident Sport,” a set of tools for coaching 11- to 17-year-old girls to help them build their body confidence through sports. Body Confident Sport was co-developed by Nike and Dove over ...
