More about brands – Page 60
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News briefs
Nasdaq downgrades Peloton
The Nasdaq stock exchange said it will take Peloton Interactive out of its prime Nasdaq 100 Index on Jan. 24, when it will be replaced by a trucking company. The change follows a drop of 74 percent in the company’s stock market capitalization in the course of 2021. It closed ...
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News briefs
Nike links up with China's Pou Sheng for customer memberships
Nike will link consumer membership data with Pou Sheng, the Chinese retailer owned by Yue Yuen, which operates Nike stores in more than 300 cities, serving about 150 customers each year. In an arrangement that resembles Nike’s recent member sharing deal with Dick’s Sporting Goods, the biggest sports retailer in ...
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News briefsKylian Mbappé endorses Oakley eyewear
Oakley announced a multi-year partnership with Kylian Mbappé, the popular French footballer who plays for the Paris Saint-Germain team. The 23-year-old PSG forward will play the lead in the brand’s newest iteration of its “Be Who You Are” campaign film, which chronicles his journey as a boy born in the ...
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News briefs
Castore replaces Canterbury as sponsor of USA Rugby
Castore has signed a six-year partnership with USA Rugby, taking the place of Canterbury, which had succeeded Adidas in the role. Acting as the American rugby union body’s official apparel partner, the English company will provide sportswear and playing kits for its men’s, women’s and junior teams, starting in the ...
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News briefs
Adidas to establish a basketball hub in Los Angeles
Adidas has leased the equivalent of 9,940 square meters of office space in downtown Los Angeles, according to The Wall Street Journal, apparently to establish a hub for its basketball operations in the U.S., which are currently still based at the company’s North American head office in Portland, Oregon. The ...
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News briefsBackcountry launches Shaun White’s Whitespace brand
Backcountry, the U.S. retailer that owns Germany’s Bergfreunde, has teamed up with the pro snowboarder Shaun White for his new Whitespace brand of hardgoods and apparel. Backcountry will act as the exclusive retailer for Whitespace, kicking off the partnership with a limited-edition Whitespace Freestyle Shaun White Pro signature snowboard. Each ...
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News briefs
S&P assigns a negative outlook to Crocs
Having completed its review of Crocs following its expensive takeover of Hey Dude, Standard & Poor’s gave a negative outlook to the company, in contrast with the stable outlook assigned by Moody’s. S&P indicated that it might even downgrade Crocs further if it fails to integrate the casual footwear brand ...
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ArticleTaylorMade gets good ratings after hitting $1.4 bn in revenues
Centroid Investment Partners, the South Korean private equity company that bought TaylorMade last spring from KPS Partners, is now seeking to refinance the debt used for that transaction. Moody’s and Standard & Poor’s gave relatively favorable ratings to its refinancing plans, noting that TaylorMade’s sales continued to grow strongly last ...
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News briefsArc’teryx continues global brand store expansion
Source: Arc’teryx Arc’teryx has increased the number of its own brand stores by 15 percent Arc’teryx, the Vancouver-based brand owned by Amer Sports, opened 21 stores in the past twelve months, ending 2021 with a total of 159 brick-and-mortar mono-brand shops around the world - 16 ...
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News briefsBode Miller becomes brand ambassador for Scarpa
Scarpa announced that Bode Miller will be a new ambassador for the Italian outdoor and snow shoe brand. The charismatic American ski star, who won four World Championship titles in four different disciplines and six medals at the Winter Olympics, Miller will debut Scarpa’s new 4-Quattro ski touring boot at ...
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News briefs
ITC investigates Adidas’ Primeknit technology
The International Trade Commission of the U.S. has decided to launch an investigation to determine whether Adidas’ Primeknit technology for knitted shoe uppers infringe on six Nike patents for its Flyknit technology. If it determines that Nike’s claims are valid, the ITC may issue exclusion and cease and desist orders, ...
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ArticleOn sees supply chain shortages ending after H1
Suppliers in Vietnam returned to full capacity in December, and various manufacturing partners are shortening the traditional Chinese New Year shutdown to help catch up with the backlog of orders, said On Running, participating for the first time in a round table discussion in the framework of the traditional ICR ...
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News briefs
Lululemon accuses Peloton of improper legal conduct
Lululemon Athletica asked a federal U.S. court in Manhattan to dismiss a lawsuit filed by Peloton Interactive on Nov. 24, claiming improper legal behavior. The Canadian sports apparel company supplied the clothing for a Peloton branded line from 2016 until the American connected fitness company launched its own range in ...
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News briefs
Crocs improves its guidance
Crocs improved its financial guidance, telling investors that it now expects to reach a non-GAAP operating margin of nearly 30 percent for 2021 as sales will likely show a 67 percent increase to $2.31 billion for the year, rather than the previously predicted 62-65 percent range. The new forecast is ...
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News briefs
Moncler releases capsule collection
Moncler Grenoble has launched a winter capsule collection with a double Chinese connection. On the one hand, the Franco-Italian brand has hired a Chinese actress and singer, Victoria Song, for the marketing campaign. On the other, it has struck a deal with a Chinese toy brand, Pop Mart, to create ...
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News briefsCanada Goose releases an undyed PFM capsule
Canada Goose has launched a capsule with the same name as its sustainability plan, Humanature, with a pledge to accomplish a shift to “Preferred Fibers and Materials” (PFMs) for 90 percent of the brand’s apparel by 2025, while reiterating its pledge to stop using fur by the end of this ...
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ArticleNicole Otto leaves Nike to become TNF’s new global brand president
VF Corp. has named a digital expert, Nicole Otto, as global brand president for The North Face (TNF), based in Denver, Colorado. Next June, she will succeed Steve Murray, a British-born industry veteran who will be retiring this year, as planned, returning to the U.K. Murray had been promoted from ...
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ArticleAmer Sports sells Suunto to a Chinese tech firm
Amer Sports revealed an agreement reached with a Chinese technology company, Liesheng, to sell its Finnish-based Suunto brand, which specializes in sports watches, dive computers and other precision sports instruments. Amer said the sale was in line with its strategy to focus on developing internationally recognized sporting goods brands in ...
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News briefsIcebug partners with POW
Icebug is the latest global partner of Protect Our Winters (POW). The Swedish shoe producer, known for its spiked after-ski boots, has a long-standing commitment to sustainability, whether it’s switching from petrochemical to algae foam, changing fabric dyeing processes, eliminating air freight or installing solar power in the factories that ...
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News briefs
Oeko-Tex introduces ‘impact calculator’ for textile companies
After about two years of development, Oeko-Tex has produced an “impact calculator” with which textile and leather companies can track their CO2 emissions and water use and share the data with customers, investors, business partners or others. It is available to customers of STeP by Oeko-Tex. Later this year, moreover, ...
