More about brands – Page 64
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Addmaster develops anti-microbial drink-switcher
In collaboration with Mix Innovations, Addmaster has developed a way for thirsty runners, hikers and cyclists to choose water or a sports drink as they like, without any residue tainting the water. The M:X Dual Hydration System is a “small device,” with a drink switch, that “attaches to the shoulder ...
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Adidas moves into the metaverse, and Ethereum
About two weeks after establishing partnerships with the cryptocurrency exchange Coinbase and the networked-gaming platform The Sandbox, Adidas has announced by tweet three new partners in its foray into the so-called metaverse. One is Bored Ape Yacht Club (BAYC), a collection of about 10,000 Bored Ape non-fungible tokens (NFTs) on ...
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CMP opens its first HUB superstore, taking the place of Nardelli Sport
CMP, the Italian sports brand that belongs to the Fratelli Campagnolo group, is using the space previously occupied at Mezzolombardo near Trento by Nardelli Sport, a well-known store focused on alpine skiing, for its first superstore based on its new HUB CMP Sport concept. About 70 percent of the 1,700-square-meter ...
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Former Nike footwear product manager joins Arc’teryx in a similar role
Arc’teryx has appointed Ovidio Garcia as vice president of footwear, effective immediately. He will be reporting directly to Katie Becker, Arc’teryx’ chief creative officer. Garcia brings 15 years of experience at Nike in product management, merchandising and product operations for footwear on a global scale, most recently as global footwear ...
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Nebbia, a Slovak brand of gymwear, opens its first store in Russia
A Slovak sports brand specializing in body-building apparel for men and women, Nebbia, has launched its first mono-brand store in Russia, located in a shopping center of St. Petersburg. The company said it plans to work with professional athletes “to test and develop sportswear fit for the most demanding conditions.” ...
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News briefs
Sequential settles with the SEC
The U.S. Securities & Exchange Commission (SEC) has reached a settlement with the bankrupt Sequential Brands Group, ending a pending civil suit against the American licensing company. Based on its reported assets and liabilities in the bankruptcy case, Sequential will have to pay no penalties. The SEC had accused Sequential ...
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Nike gets funding for apparel recycling research
The Remade Institute, a 132-member public-private partnership established by the U.S. Department of Energy (DOE) with an initial investment of $140 million, announced a funding round worth $33.2 million in new technology research, selecting 23 new projects. One of the beneficiaries will be Nike, which will explore the use of ...
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Patagonia and Nike are charged in a Dutch court with fostering forced labor in China
We hear that the European Center for Constitutional Rights (ECCHR), with the support of human rights legal office of Prakken d’Oliveira, has filed criminal complaints against several Dutch and U.S. textile and fashion brands that have their European headquarters in the Netherlands. They argue that Patagonia, Nike, C&A and State ...
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Zegna launches outdoor and ski capsule before its IPO
Source: Zegna New Zegna logo Zegna has unveiled The Outdoor Capsule, describing the line as “performance apparel and ski gear for big and small outings with elegant style.” The capsule’s exclusive pieces include ski helmets from Zegna and Kask, performance footwear from Zegna and La Sportiva, water ...
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Puma boosts shoe production in Argentina
Puma added two more production lines to its footwear factory in Argentina last month, in addition to the three lines that it had incorporated there earlier this year, in order to raise its annual capacity from 1.4 to 2.4 million pairs. Located at La Rioja, the plant is run by ...
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S&P compares Reebok to Champion
Standard & Poor’s confirmed its B issuer credit rating for the Authentic Brands Group (ABG) after its decision to bring in two new investors, HPS Investment Partners and CVC Capital, instead of raising new capital by going public. As reported, they both purchased some of the existing shareholders’ shares. Instead, ...
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Bogner teams up with Bosideng for China
Bogner has signed a joint venture agreement with a subsidiary of Bosideng International Holdings, a leading Chinese apparel group, to establish a strong presence for the Bogner and Fire+Ice brands in the Greater China area with the support of experienced managers. The business plan calls for strong social media activities ...
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ABG signs up licensees for Reebok in the U.S., Latin America and Australia
True to its own business model, the Authentic Brands Group (ABG) has announced a slate of “strategic operating partners” that will license the Reebok brand for the U.S. and other key regions around the world once its acquisition is completed as planned in the first quarter of 2022. The Sparc ...
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Adidas cancels over 8 million treasury shares after stock buy-backs
After completing its share repurchase program for the year, Adidas says it has proceeded to cancel 8,316,186 shares held in treasury, reducing the share count from 200,416,186 to 192,100,000. In its second tranche of the program, which ran from Oct. 18 to Nov. 25, the company bought back 1,619,683 shares ...
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Kappa’s Chinese owner reports a big financial loss
China Dongxiang, whose holdings include the ownership of the Kappa brand in China, reported a huge net loss of 748 million yuan renmimbi (€103.5m-$115.6m) for the first half of its financial year ended Sept. 30, compared with a profit of RMB 1,116.2 million in the same period a year ago. ...
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Allbirds’ loss nearly doubled on 33% higher sales in Q3
Reporting its first quarterly results as a public company, Allbirds said its revenues grew by 33 percent to $62.7 million in the three months ended Sept. 30, as compared to the same period a year ago, driven by a 42 percent increase in the U.S. to $47.7 million. Sales in ...
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Adidas partners with cryptocurrency and gaming platforms
Adidas has struck partnerships with the cryptocurrency exchange Coinbase and the gaming platform The Sandbox, announcing them via Twitter on Nov. 22 and 24, respectively. The strategy behind these moves remains undisclosed, but it stands to reason that the German sportswear giant is seeking to sell branded virtual apparel and ...
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Adidas strikes deal with Brooklyn Nets Basketball Academy
Adidas has signed a multi-year deal to become the preferred supplier of merchandise and equipment for the new Brooklyn Nets Basketball Academy for children. The NBA team will be selling Adidas-branded James Harden apparel through the Brooklyn Fanatics store at its home arena, the Barclays Center. Harden plays guard for ...
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Skechers announces sustainable initiatives
Skechers announced the release of a new collection of durable men’s, women’s and children’s sneakers using recycled materials and washable technologies, called Our Planet Matters. The recycled materials will be listed on hangtags and the packaging. It also announced a multi-year partnership with The Nature Conservancy, starting with a minimum ...
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Praising Allbirds, WSGN warns against greenwashing
With consumers demanding more sustainable and equitable products and being increasingly aware of corporate greenwashing, footwear brands must be authentic in marketing sustainable goods, or else their communication strategy may backfire, WGSN warned during a couple of webinars organized by the Italian trade fair Expo Riva Schuh. Greenwashing can be ...