More about brands – Page 72
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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Adidas loses appeal about H&M’s two stripes
Ending a trademark dispute that began in 1997, the Dutch Supreme Court has dismissed an appeal by Adidas against a lower court’s ruling that a two-stripe logo used by Hennes & Mauritz did not infringe on its iconic Three Stripes. A key factor in H&M’s success was a market research ...
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News briefs
Slinger makes another acquisition
Slinger has announced its third acquisition so far this year in its bid to diversify from the sale of tennis ball launchers into a provider of a full “Watch, Play and Learn” suite of products and connected digital services for tennis players, possibly catering to other sports in the later ...
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Reebok pays homage to street artist with new sneakers
Reebok is introducing a collection of five sneakers, each a variant on an established silhouette that plays off a work by the late street artist Keith Haring. The Classic Leather Keith Haring is black with a dog motif in reference to Haring’s subway chalk drawings. The CL Legacy AZ Keith ...
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Burton plans to launch a new "Mystery Series" tournament
Burton Snowboards has announced the imminent launch of the Burton Mystery Series, describing it as “a bold new beginning for the legendary Burton U·S·Open and the start of a reimagined future that’s unlike anything else in snowboarding events.” Throwing away the rules, it will focus on “what matters most: creativity, ...
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Puma launches its lightest football jersey
Puma has introduced what it describes as the lightest football jersey in the company’s history, weighing in at 72 grams. Called dryCELL, it is made of what the German company calls Ultraweave, whose two-dimensional ripstop structure combines recycled polyester, pattern construction and trimmings to produce a stretch in four directions. ...
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News briefs
Signa Sports United to launch AI-based virtual bike fitting engine
Signa Sports United (SSU), the German-based sports e-commerce platform that owns several websites for the sale of bicycles, has entered a strategic partnership with Motesque, a specialist startup for biomechanics, computer vision and AI, to launch what they claim will be the first biomechanical AI-based virtual bike fitting engine ...
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News briefs
Canada Goose gets an upgrade on its debt rating
Standard & Poor’s has upgraded its debt rating for Canada Goose to positive from stable, following its better-than-expected operating performance. The company’s results for the financial year ended March 31 indicated an adjusted debt-to-Ebitda ratio of 2.8 times, according to S&P, compared with a previous forecast of more than four ...
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Lululemon launches a Centre for Social Impact initiative
Lululemon announced the launch of its Centre for Social Impact, a new initiative intended to support the physical, mental and social wellbeing of more than ten million people globally by 2025 through an investment of $75 million into “Equitable Wellbeing Programs.” The focus will be on communities that are most ...
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Brazilian surf brand incorporates Polygiene treatment
Oceano Surfwear has incorporated Polygiene’s Stay Fresh anti-odor treatment into a shirt collection, called Legends, developed in cooperation with a Brazilian surfing champion, Everaldo “Pato” Teixeira. The shirts, says Polygiene, “come with a guarantee that you can wear more and wash less – lightening the load on our planet and ...
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News briefs
Gym+Coffee releases sleep aid
Gym+Coffee is releasing a special “mindfulness audio” recording for guided sleep in connection with World Mental Day, with a script written by an extreme sleeping adventurer, Phoebe Smith, and narration by one of the Irish athleisure brand’s ambassadors, the singer Niall Horan. Gym+Coffee says it conducted a survey of 4,500 ...
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ArticlePon Holdings acquires Dorel Sports
The Dutch Pon Holdings group and the Canadian conglomerate Dorel Industries officially announced on Oct. 11 that Pon.Bike (brands Cervélo, Focus, Gazelle, Juliana, Kalkhoff, Santa Cruz, Union, etc.) will acquire Dorel Sports (brands Cannondale, Caloi, GT, Mongoose, Schwinn, etc.). According to the two parties, this mammoth marriage will create “a ...
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Adidas inaugurates a circular-fashion program with ThredUp
Adidas has inaugurated a circular-fashion program, called “Choose to Give Back.” The German brand is inviting customers to earn rewards from its Creator’s Club by returning used apparel and accessories from any brand for resale or re-use. It works through a combination of Adidas’ Creator’s Club app and ThredUp’s Reseale-as-a-Service ...
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Moncler is developing an interesting new HQ in post-pandemic style in Milan
Moncler plans to concentrate its Milanese employees, currently spread over three sites, into a new headquarters, to be refurbished and delivered by the end of 2024. To this end, the Italian luxury skiwear and outerwear brand has announced a 15-year pre-letting agreement with Convivio. The building is located in the ...
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Article
iFIT drops its planned IPO, Allbirds revises it
Allbirds has revised its proposals for an initial public offering, and iFIT Health & Fitness has postponed its plans to go public, citing “adverse market conditions.” Meanwhile, an acquisitive American maker of camp stove, Solo Brands, has filed an application for an IPO with the U.S. Securities & Exchange Commission ...
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News briefs
Superdry sponsors its local football club
According to Fashion Network, Superdry is sponsoring its local football club, the Forest Green Rovers of England’s EFL League Two. Like the British apparel brand, the Rovers are based in the county of Gloucestershire, but they also happen to be, according to FIFA, the world’s first and only vegan football ...
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Asics invests in Bisu
Asics Corp. has announced that its venture capital subsidiary, Asics Venture Corp., has made an investment in Bisu, a start-up that is developing a “home health lab.” Called “Bisu Body Coach,” the lab gives personalized nutrition and lifestyle advice by testing urine and saliva at home. Synchronizing with its smartphone-based ...
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News briefsBoa’s new dial platform wins design award
Boa Technology has won its second Design & Innovation Award (DI.A), after the one it won in 2016 for its IP1-S platform. The winning product is its Li2 dial platform, a bayonet and cartridge system – like the L6 platform – made mostly of anodized aluminum. Introduced this autumn, ...
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News briefs
Blackroll partners with the German Tennis Federation
A Swiss-based supplier specializing in sports preparation and recovery products, Blackroll, is the newest partner of the German Tennis Federation (DTB). With immediate effect, Blackroll will equip all four DTB national bases in Hanover, Kamen, Stuttgart and Oberhaching with products from the areas of activation and regeneration. This is intended ...
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News briefs
New Canada Goose campaign for the brand’s first two boots
For its first small collection of footwear, Canada Goose has put together a marketing campaign, called “Forces of Nature,” featuring the footballer Romeo Beckham, the indigenous artist and activist Sarain Fox, and the indigenous leader and hockey player Jordin Tootoo. In a film – with the wilderness of Squamish and ...
