More about brands – Page 73
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News briefs
New winter sports logistics center for Amer in Austria
Amer Sports has opened a new, more modern and sustainable logistic center for the winter sports products of Atomic, Salomon and Armada at Pongau, near the group’s Austrian ski production facility in Altenmarkt. The group has invested €23 million to modernize Atomic’s former distribution center and to expand it by ...
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ArticleTechnogym teams up with Dior
In its first move of the kind to support its upmarket image, Technogym has partnered with the creative team at the Christian Dior fashion house to develop an exclusive, limited-edition line of home fitness products. The stylish, black and white line includes a treadmill, a multi-function bench and a wellness ...
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News briefs
French court clears Bernard Tapie
In view of his death on Sunday Oct. 3, the Paris Court of Appeals has decided to “extinguish” all pursuits against Bernard Tapie in the case that pitted him against a French bank, Crédit Lyonnais, that helped him to finance Adidas’ takeover. The issue revolved around a sum of €403,000 ...
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News briefs
Additional appointments at Bollé Brands
Bollé Brands, the French-based parent company of Bollé, Cébé and Serengeti, has further strengthened the management of its Sport & Luxury Division by hiring other industry veterans, in addition to those that we have already reported about, including Quentin Chaplein. Corentin Daniel, who worked for 17 years as an engineer ...
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News briefsZellerfeld and Heron Preston 3D-print a fully circular sneaker
The 3D-printing company Zellerfeld and the eponymous streetwear brand Heron Preston have introduced what they call the first fully 3D-printed shoe on the retail market. The Heron01 is now available on StockX in three colorways. Made of a single material, the sneaker dispenses with seams, stitching, glues and traditional factories. ...
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News briefs
Nike refurbishes park in Belgrade with upcycled sneakers
In September Nike inaugurated a basketball court and playground in the New Belgrade district of Serbia’s capital city. The brand hired a B Corp-certified design firm in London, Accept & Proceed (A&P), to refurbish the park with material from 20,000 recycled and locally donated sneakers. The project stems from a ...
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News briefs
PrimaLoft to save up to 70% carbon emissions with updated P.U.R.E. technology
PrimaLoft has launched an updated version of its PrimaLoft P.U.R.E. (“Produced Using Reduced Emissions”) manufacturing technology. Using its proprietary P.U.R.E. technology, originally launched in 2019, it claims to further reduce carbon emissions by up to 70 percent. Three new products featuring the latest version of PrimaLoft’s PURE manufacturing technology will ...
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News briefs
Nike posts content to inspire kids on social media
Nike has posted a several seasons’ worth of videos – with seven to 12 per season – on the Nike for Kids section of its YouTube page. (The seasons are numbered up to eight, but the first one appears to be absent.) Each video is a how-to lesson on a ...
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News briefs
Nike unveils new R&D facility named after LeBron James
Nike has officially presented its new LeBron James Innovation Center. Located in the middle of the company’s campus in Beaverton, Oregon, it is named after the basketball champion by the same name. It houses a new Nike Sport Research Lab (NSRL), designed to understand the needs of athletes and the ...
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News briefs
Uvex Group builds new logistics and service center
With a symbolic ground-breaking ceremony on Sept. 27, the Uvex Group gave the starting signal for the construction of a new, modern and sustainable logistics and service center in Rednitzhembach, Germany. The building, which has been pre-certified by the German Sustainable Building Council (DGNB), will begin to take shape before ...
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Article
Bernard Tapie, former owner of Adidas, has passed away
Bernard Tapie passed away on Oct. 3 after a four-year fight against cancer, only three days before a scheduled Oct. 6 verdict by a Paris Appeals Court over the controversial sale of Adidas to the late Robert Louis-Drefus in 1994. He was 78 years old. Tapie, a very popular French ...
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News briefsKeen launches sneakers made from agricultural waste
Keen Footwear has unveiled a proprietary manufacturing process that uses agricultural waste to create what it claims to be the industry’s first sneakers with plant-based soles made without chemical solvents. The “Field to Foot” (F2F) sneakers are part of the Detox The Planet initiative and were developed by the Keen ...
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News briefs
New Balance to sponsor U.K.’s governing body for college sports
New Balance has signed a five-year contract to sponsor British Universities and Colleges Sport (BUCS), the U.K.’s governing body for sports in post-secondary schools. In late October the company will be producing a co-branded line of merchandise, with hoodies, T-shirts, shorts, leggings and kitbags. In addition, New Balance Teamsports will ...
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News briefs
Austrian ski champion launches his ski brand, Van Deer
The former Austrian Alpine ski champion Marcel Hirscher, who retired two years ago after numerous World Cup victories, has begun producing his own skis. His brand, Van Deer, is at least for now distributed only in Austria, through Bründl Sports, and in the Netherlands, through the Duijvestein Winterstore and Daka ...
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News briefsGore-Tex unveils new, more sustainable ePE membrane
W. L. Gore & Associates has announced that the consumer unit of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new and more sustainable, complementary material platform that will serve as the basis for its future membrane technologies. The new ePE laminates (membrane and ...
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Article
Skechers adjusts prices to offset higher input costs
Skechers started making price adjustments at the start of this year to counter foreign exchange headwinds and other input cost pressures. It is looking at some other offsets for the recent increases in raw material, transportation and logistics costs, without affecting its “reasonable price” marketing appeal. The company told investors ...
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Article
Airesis’ H1 revenues soar by 86%, losses narrow
Airesis, the Swiss holding company that controls Le Coq Sportif and Movement Skis, saw its net loss in the first half ended June 30 narrow to 9.4 million Swiss francs (€8.7m-$10.2m) from CHF 18.5 million the year earlier. Consolidated revenues jumped by 86 percent to CHF 59.9 million (€55.3m-$64.9m), as ...
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News briefs
Adidas to launch marketing campaign in greater Paris
Adidas placed 2,200 footballs in 17 towns and cities in greater Paris and its region, Île-de-France, on Sept. 28 as Parisians were about to watch the match where the Paris Saint Germain (PSG) team beat Manchester City in the second round of the Champions League. The locations will include the ...
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News briefs
Nike opens sports space in Barcelona
Palco23 reports that Nike has opened an outdoor space, called Play Now BCN, in Barcelona’s Parc del Fòrum. It is set up for a variety of sports – football, basketball, skateboarding, dance and fitness training – and has the backing of several local sports entities: Streetball Barcelona Sants, Street Football ...
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News briefsPolygiene-owned brand allows the production of germ-killing barbell grips
Making use of Addmaster additives, Casking has developed a range of antimicrobial grips to cover the full length of barbells 28 to 30 mm in diameter. Their selling point, in the age of the Covid pandemic, is gym sterility. The press release from Addmaster’s parent company, Polygiene, cites two studies ...
