More about brands – Page 78
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News briefs
Vans launches a virtual environment for customization, play
Vans is launching a game on Roblox, a virtual environment and platform for multi-player video games. Vans World, as the new interactive game is called, combines skateboarding, fashion and networked gaming. Players can use it as a tool with which customize any of four Vans shoe silhouettes or as a ...
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French advertising body agrees that Adidas has stretched its sustainability claims
The ARPP, a non-governmental association for the self-regulation of advertising in France, has sided with a consumer against Adidas. The consumer contends that the German brand’s claims made earlier this year with regard to both the recycled content of its Stan Smith Forever shoes and the extent to which the ...
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Whoop acquires a weightlifting technology start-up, Push
Fresh off from a $200 million equity increase, Whoop has acquired Push, a start-up whose technology uses multiple sensors worn by athletes to measure weightlifting power, speed, force and acceleration. Whoop is taking over the Toronto-based company at an undisclosed price in exchange for cash and shares. Its equipment, software ...
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Hummel is buying a Danish childrenswear brand
Intensifying its focus on the kids market, Hummel has agreed to take over Sometime Soon, a Danish brand of streetwear-inspired children’s clothing for boys aged 0 to 14. Cathrine Høilund, who co-founded the firm in 2015, will continue as its creative director. The takeover will only be effective in January ...
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ArticleWeSports makes many purchases and adds e-com pioneer Johan Ryding to its board
The young Swedish WeSports group has engaged in a big shopping spree, taking over many companies in the last few months. It has also announced that Johan Ryding has joined the company’s board of directors. Ryding is one of the founders of Sportamore, the first Nordic online sports store, and ...
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News briefs
Kästle is reportedly planning to add a ski boot line
snowindustrynews.com (SIN) reports that the Austrian ski brand Kästle has admitted - “after a flurry of rumors and sightings” - that it is planning to put out a ski boot collection to be unveiled to the public as early as the beginning of 2022. According to SIN, a corresponding boot ...
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News briefs
Puma unveils latest collaboration with Animal Crossing
Puma has announced the launch of the new Puma x Animal Crossing: New Horizons Collection. The collaborative collection comprises apparel and footwear for adults and children. The collection’s streetwear silhouettes have been reimagined with natural colors and authentic graphics from the video game developed by Nintendo. The collection features some ...
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News briefs
Former European executive of Burton joins Myutility Bag
Myutility Bag (MUB), the French start-up acquired by Frank Heissat five months ago, has completed a new round of financing and added an experienced partner to help boost its international development. Franck Waterlot, who served as joint European managing director and vice president of commercial and marketing operations a tBurton ...
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Nautilus is acquiring a motion tracking start-up
Nautilus has announced a definitive agreement to acquire VAY (pronounced “way,”), a company whose proprietary computer vision software enables computers to understand human motion through cameras. The price of the transaction has not been disclosed. Nautilus says the acquisition will allow it to scale its own JRNY digital platform by ...
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News briefs
Olympics spurred the demand for some sporting goods in Kazakhstan
Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...
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News briefs
Slinger Bag partners with the Mouratoglou Academy
Slinger Bag has announced a partnership with the Mouratoglou Academy, a tennis academy headquartered in the French Riviera with additional centers in Dubai and Greece. Founded in 1996 by Patrick Mouratoglou, the academy has been the training home for some of the biggest and most promising talents in the sport, ...
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Adidas promotional film to star Ian Wright
Adidas has hired Ian Wright, the former football champion who played for Arsenal and England, to feature as a “Master of Speedfulness” in a marketing film. He will be appearing alongside the musician and comedian Specs Gonzalez, the West Ham midfielder Tomas Soucek and the Aston Villa forward Alisha Lehmann ...
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Infographics & DataThe largest Sports Equipment Brands 2020
This chart shows the revenue development of the 41 major global sports equipment brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Article
Dalbello teams up with Life Reskiboot for a circular economy
Dalbello, the Italian ski boot manufacturer that is part of the K2-Marker-Dalbello-Völkl group (K2-MDV), has been a partner since last September of the Life Reskiboot project, co-funded by the European Commission, which aims to takle the problem of plastic waste management with a new paradigm applied to ski boot construction ...
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AnalysisMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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News briefs
Champion teams up with the Renewal Workshop for upcycled garments
Champion has entered a collaboration with the recycling platform The Renewal Workshop to sell upcycled Champion products under the “Champion Renewed” banner. The line, which includes the American sportswear brand’s classic Reverse Weave sweatshirts, is part of the brand’s sustainability concept, Champion MADE. The Champion Renewed products will be made ...
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News briefs
USWE turns around on higher sales
USWE, the Swedish outdoor and sports brand known for its bounce-free backpacks, reported a jump of 253 percent in net sales to 29.3 million Swedish kronor (€2.86m-$3.37m) for the three months to June 30. It generated an operating profit before depreciation and amortization (Ebitda) of SEK 5.58 million (€0.55m-$0.64m), or ...
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Article
Sequential Brands Group files for bankruptcy protection
After many loss-making quarters and the sale of four brands - Heelys, DVS Footwear, Caribbean Joe and Ellen Tracy - earlier this year, the heavily indebted Sequential Brands Group has commenced voluntary Chapter 11 proceedings in the U.S. Bankruptcy Court for the District of Delaware to protect it from its ...
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ArticleiFIT reports strong growth and losses ahead of its IPO
Confirming its plans to go public, iFIT Health & Fitness reported a 104.9 percent increase in revenues to $1,745.1 million for the 12 months ended last May 31, compared with $700.0 million in 2018/19 and $851.7 million in 2019/20. It got orders worth $382.3 million last year, representing an increase ...
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News briefs
Hoka opens its first physical retail stores
Hoka One One is opening its first retail shops, in New York and Los Angeles, after introducing its first lines of running apparel. The two pop-up stores are expected to stay open through December. The 185-square-meter store in NYC is located in the Flatiron district, at 142 Fifth Avenue. The ...
