More about brands – Page 79
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ArticleLoss-making Allbirds eyes the sports market as it files for a “sustainable” IPO
Allbirds, the B Corporation certified brand of sneakers and apparel based in San Francisco, has filed an application with the U.S. Securities and Exchange Commission for a so-called “sustainable” initial public offering on Nasdaq. The document indicates the size of the transaction at $100 million, which is an estimation solely ...
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News briefs
Peloton faces governmental inquiries
Peloton Interactive has revealed that it is under investigation by the U.S. Department of Justice and the Department of Homeland Security about its reporting of the treadmill accidents that resulted in a much-publicized product recall earlier this year. Peloton is also being investigated by the U.S. Securities and Exchange Commission, ...
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News briefs
India’s Elevar raises $2.6 million in funding
Elevar, a three-year-old sporting goods producer based in Mumbai, has raised INR190,000,000 (€2.2m-$2.6m) in a Series A funding round led by a venture capital firm, Kalaari Capital. Dream Sports also participated in the fundraising. Elevar is expected to use the funding to expand its product portfolio, increase its marketing efforts ...
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News briefs
Whoop’s valuation rises from $1.2bn to $3.6bn
The valuation of Whoop has risen to $3.6 billion through a new $200 million Series E round of financing led by the SoftBank Vision Fund 2. “While we have experienced amazing growth in the past year, the potential of our technology and the vast market for health monitoring remains largely ...
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News briefs
Adding a new sport, Macron sponsors the Korea Sepaktakraw Association
Macron will be the technical sponsor of the Korea Sepaktakraw Association for the next two seasons. Sepaktakraw is an ancient sport that originated in Thailand in the 15th century. The sport is very similar to volleyball, the difference being that it is played with the feet and the ball is ...
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News briefs
Nike is suing John Geiger over his GF-01 sneaker
Nike has filed a lawsuit against John Geiger’s John Geiger Co and La La Land Production and Design Inc. for allegedly infringing on Nike’s classic Air Force 1 silhouette. Nike claims that Geiger’s “GF-01” sneaker looks too much like Nike’s Air Force 1 and can generate confusion. In response, Geiger ...
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News briefs
FootJoy introduces HydroSeries outerwear range
FootJoy has unveiled the HydroSeries range of rain jackets for golf players. The HydroSeries features the DryJoys Waterproof Technology, which is said to offer protection and performance, regardless of the weather condition, during the colder and wetter months. The three jackets in the range – the Hydrotour, the Hydrolite and ...
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News briefs
Adidas veteran launches brand of petroleum-free apparel
Eric Liedtke has launched a brand of streetwear, called Unless, designed to require no materials derived from petroleum, in an effort to reduce the amount of polyester fed into landfills. Liedtke is a 25-year Adidas veteran, having served under such titles as executive board member in charge of global brands, ...
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News briefs
K-Swiss teams up with YG on “Disco” sneaker
K-Swiss has collaborated with YG on a new co-designed sneaker collection at the intersection of the sneaker culture and hip-hop. The K-Swiss Classic LX, one of the brand’s most enduring silhouettes, has been reimagined in a glittering silver motif. The shoe is called “Disco”. K-Swiss’ 50-year-old silhouette retains the brand’s ...
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News briefs
NURVV introduces a smart insole for runners that counts Watts
NURVV, the six-year-old British wearables start-up, has declared that every pair of its Run smart insoles will henceforth use 32 sensors to measure “running power” – a measurement in Watts that, the company claims, has come into widespread use in recent years among professional runners. Unlike wrist wearables, the insoles ...
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News briefs
Puma and Cybex launch strollers for active parents
Puma, which is reportedly exploring its involvement in a variety of outdoor activities, has teamed up with a German company, Cybex, for a co-branded line of baby strollers designed for active parents who enjoy taking their children along when they work out. The collection features two styles. The Zeno is ...
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News briefsWintersteiger signs up biathlete champion Vanessa Hinz
Vanessa Hinz, the 29-year-old German biathlon champion, has signed a brand ambassador’s contract with Wintersteiger and its brands Bootdoc and Hotronic. Wintersteiger, the Austrian company specializing in ski and bike maintenance machinery, is already an official technology partner of the German national ski teams since 2001. Hinz will mainly promote ...
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News briefs
Babolat to sponsor Spain’s pádel championships
According to CMDsport, Babolat will be sponsoring and supplying the official paddle for the 2021 edition of the Spanish Pádel Championships, scheduled for Oct. 24-31 at Madrid’s Caja Mágica. The brand, which is already sponsoring the National Minors Circuit (TYCS), will be releasing products designed for the occasion. This year’s ...
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Article
Peloton cuts bike price again, signals growth slowdown after Q4 loss
Peloton Interactive cut the price of its original stationary bike again and signaled that slower growth is on the horizon after posting a hefty net loss in the fourth quarter of its fiscal year. The company reported a net loss of $313.2 million for the quarter ended June 30, against ...
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News briefs
Adidas aims to keep women active during their cycle with TechFit Period Proof pants
Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...
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ArticleNike and Newlight collaborate to research carbon-negative material
Nike and California-based Newlight Technologies have announced a partnership to explore the use of AirCarbon, an energy storage material, in a variety of applications within Nike’s supply chain and manufacturing. According to a press release, the collaboration is part of Nike’s plans to accelerate its carbon reduction plans, as materials ...
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News briefsSuperfeet introduces new softer insoles for running
Superfeet has unveiled its Adapt Run collection of insoles, an evolution of Superfeet technology as the new product is more soft and flexible, as opposed to the known firm feel of the brand’s insoles. The new cushioned outsoles, designed for runners who want a comfortable stride and insoles that adapt ...
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News briefs
ABG to retain its debt rating with Reebok's acquisition
Moody’s said that it will not be changing the Authentic Brands Group’s debt rating (B2 Stable) in light of its costly acquisition of Reebok. As Moody’s notes, Reebok’s sales growth “has consistently lagged behind” that of Adidas, the selling party (A2 Stable), and its turnaround, begun in 2016, is not ...
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News briefsTecnica grew by 27% in H1, performed better than in 2019
Tecnica Group posted revenues of €173.7 million in the first half ended June 30, representing a 27 percent increase as compared to the same period of last year. Ebitda jumped to €17.1 million from €2.7 million in the first half of last year. The net result was a loss of ...
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News briefsTNF promotes Vectiv technology with 360° VR experience
The North Face (TNF) has launched the Power Further VR and 360 Experience, designed to give everyone the opportunity to experience the trails of Mont Blanc despite pandemic restrictions, while also providing more detailed information about the development and functionality of its Vectiv technology. Available in VR and 360°, the ...
