More about brands – Page 85
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News briefsNew Balance celebrates 50th NYC Marathon with official collection
Source: New Balance New Balance has launched the official New Balance 2021 TCS New York City Marathon Collection. The 50th edition of the event will mark the return of in-person racing after a year impacted by the pandemic. The New York City Marathon first took place on ...
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News briefsOlympic para-powerlifter Ali Jawad launches disability fitness app
Ali Jawad, a 32-year-old British powerlifter, originally born in Lebanon, who competes in the class up to 59kg and won a silver medal in Rio 2016, has unveiled Accessercise, a new mobile app designed to make sport and fitness more accessible for people living with impairments. According to Jawad, the ...
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ArticlePuma becomes official apparel partner of e-sports organization Gen.G
Puma has announced the expansion of its partnership with global e-sports organization Gen.G. The previous agreement, signed in June 2020, included the production of a jersey for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul, South Korea. The jerseys feature a design by Gen.G executive brand ...
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News briefs
Nike partners with four designers to celebrate the artistry of sport
Nike has partnered with four international designers on an initiative that is collectively supposed to signify “the unifying value of sport as a spark of imagination, possibility and vibrancy.” The brand partnered on sport-inspired collections with Virgil Abloh’s Off-White, Jun Takahashi of Undercover, Yoon Ahn of Ambush, and Chitose Abe ...
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News briefs
Crocs makes sustainability pledge
Crocs has pledged to have net zero carbon emissions by 2030, and to this end it will be increasing the sustainability of its materials, changing its packaging and investing in “resource use” and “product afterlife solutions.” The American brand is modifying the composition of its shoes’ main ingredient, Croslite, to ...
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ArticleCrocs raises guidance as Q2 revenues stride ahead
Crocs reported better-than-expected second-quarter sales and raised its full-year guidance on the back of strong global demand for its products, despite supply chain disruptions caused by the Covid-19 pandemic. Easily beating an analyst consensus forecast of $565.2 million, the company posted record revenues of $640.8 million for the three months ...
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ArticleSkechers’ sales rise by 127.3%, driven by comfort trends
Skechers reported a 127.3 perrcent increase in revenues to a record level of $1.66 billion for the second quarter ended June 30, with a growth of 117.5 percent in local currencies and of 31.7 percent from the second quarter of 2019. Improving its guidance for the full financial year, the ...
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News briefs
Adidas replaces UA as sponsor of the University of Hawaii
Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for apparel ...
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News briefsSportful to sponsor the Girona Gravel Ride
Sportful is the official sponsor of this year’s Girona Gravel Ride, a road race within the Sea Otter Europe Costa Brava Girona by Continental competition. Specifically, the Italian brand will be supplying, in a limited edition, the official jersey for all riders. The Ride is 78 kilometers long, with a ...
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News briefs
Devan’s Moov&Cool technology supports elite athletes in the U.K. and Belgium
Devan Chemicals, the Belgian-based textile finishing expert, has been supporting high performance sport in the U.K. and Belgium with its Moov&Cool “‘cool comfort technology.” The company has worked alongside the English Institute for Sport (EIS) and Sally Cowan, a garment research and development prototyping company in the U.K. to apply ...
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News briefs
HRX is expanding its product offering
HRX, an Indian fitness brand owned by the Bollywood star Hrithik Roshan and Exceed Entertainment, has forayed into the category of sports and fitness equipment for home workouts. HRX ranges will now feature also dumb-bells, kettle-bells, yoga mats and skipping ropes. HRX was first launched in November 2013 on Myntra.com ...
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News briefs
Billabong collaborates with Wrangler
Billabong and Wrangler have released the first iteration of a new collaboration meant to blend the Western inspiration of the American brand of jeans with the surf culture of the Australian brand of board sports. They have come out with a first co-branded line of vintage jeans, boardshorts, denim jackets, ...
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News briefs
BH Fitness saw its revenues increase by nearly 70% during the pandemic
BH Fitness said its turnover jumped by 69.7 percent in 2020 as compared to 2019. The positive performance achieved by the Spanish fitness equipment company during the Covid-19 pandemic followed four consecutive years of decline. The closure of its subsidiaries in the U.S., China and Taiwan allowed BH to reduce ...
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News briefs
Puma develops spikes with a Formula 1 team
Puma has teamed up with the Mercedes AMG Patronas Formula One team to develop two new fast and light athletic spiked shoes with a strong suspension for the Tokyo Olympics. The Vospeed Tokyo Future Faster + and Evospeed Tokyo Future Nitro Faster + spikes will be worn by athletes such ...
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News briefs
An Austrian women’s soccer club wins a Sport 2000 team bus
In a campaign to support and appreciate the added value provided by local sports clubs to society, Sport 2000 searched for the most popular club among the 15,000 team sports clubs operating in Austria through an online poll. Among the nearly 100 teams that applied to participate in the challenge, ...
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News briefs
Kassia Davis buys PF Flyers from New Balance
Kassia Davis has bought the 84-year-old PF Flyers brand of sports shoes from New Balance. She is a daughter of Jim Davis, controlling shareholder and chairman of New Balance, where she worked in a variety of positions for ten years until 2019. She then founded KADA, a brand of sustainable ...
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News briefs
JD Sports invests in Gym King
JD Sports Fashion has announced the acquisition of a “significant” minority stake in Gym King. Founded in 2015 by Jay Parker, Gym King is a U.K.-based brand of athleisure and performance wear. The deal is supposed to support Gym King’s growth and international expansion in the U.S., Europe and Asia, ...
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Article
More Chinese firms guide for better results
Xtep International is guiding for an increase of at least 65 percent in net income for the first half of 2021, thanks to better-than-expected revenues and higher gross margins. The company, which has also a joint venture with Wolverine Worldwide for China, had reported a profit of 247.9 million yuan ...
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News briefs
New global campaign: Oakley wants you to “be who you are”
Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars such as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes. It is narrated by a chef and celebrated rapper turned media-mogul, Action Bronson. The film’s ...
