More about brands – Page 87
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News briefs
Gym+Coffee releases trunks made of ocean plastic
The Irish athleisure brand Gym+Coffee has released a new swim trunk made entirely of recycled plastic recovered from the ocean. Maverick Swim Shorts come in three colors – turquoise, navy and maroon – and retail for £40 (€47-$55).
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News briefs
Burton is sued over a helmet patent
Smith Sports Optics and Koroyd are suing Burton Snowboards in a federal court in Utah, claiming that the WaveCel shock-absorbing material it uses in some of its helmets infringes on a jointly owned U.S. patent. The patented technology, called Koroyd, uses an array of structures that provide crumple zones to ...
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News briefs
Nike and ukactive launch Open Doors campaign, to help vulnerable young people during the summer
Nike is supporting ukactive, a not-for-profit body of members and partners across the physical activity and fitness sector in the U.K. Together, they want to engage vulnerable young people in sport and physical activity during the summer holidays by making school facilities across four major cities available. The initiative ...
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ArticleNike loses a legal round in Dutch tax probe
The General Court of the European Union in Luxembourg has dismissed an appeal by the Nike group against the investigation launched by the European Commission in January 2019 into the favorable tax treatment granted to the group by Dutch tax authorities to the European entities of Nike and Converse, and ...
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News briefs
Macron signs new kit deals in Qatar and England
Macron has announced new technical sponsorship agreements with the Qatar Sports Club (SC) and Southend United F.C., two professional football clubs based in Doha, Qatar and Southend-on-Sea, England, respectively. The Italian sportswear company will be the official technical sponsor of Qatar SC, previously with Puma, during the 2021/22 season. Qatar ...
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News briefs
Adidas introduces the X Speedflow football boot
Adidas is launching the X Speedflow, a football boot that is said to “redefine speed” in the game. In 2020, the company launched the X Ghosted, developing a light-weight boot that would reflect today’s fast football. Adidas’ product creation team got feedback from both athletes and amateurs on how that ...
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News briefs
Lululemon partners with LanzaTech for first fabrics from recycled carbon emissions
Lululemon has teamed up with LanzaTech to create what they claim to be the world’s first yarn and fabric derived from recycled carbon emissions. LanzaTech, a biotech company that uses biology and big data to create climate-safe materials and fuels, works with India Glycols and Far Eastern New Century (FENC) ...
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News briefs
Fila releases tennis collection designed by Oliver Spencer
Fila is releasing a sportswear collection designed by the British designer Oliver Spencer and inspired by a combination of the brand’s own history in tennis apparel and the Wes Anderson movie The Royal Tenenbaums. For this collection, Spencer has developed a terry-towel corduroy dyed in Fila’s Auckland Navy, Auckland Red ...
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News briefs
La Passione closes another funding round
A six-year-old Italian DTC cycling apparel brand, La Passione Cycling Couture (La Passione Srl), has raised €7 million in another round of financing. The cash injection comes partially from existing investors – Milano Investment Partner (MIP), Club Italia Investimenti 2, Club Digitale and Cyclo Club – who have been on ...
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News briefs
Keen opens factory in the Dominican Republic
Keen Footwear announced the opening of a sandal-focused factory in the Dominican Republic with 5,100 square meters of manufacturing space. The plant, located in Santiago, will produce some of the Portland-based company’s footwear, led by the Newport H2 sandal. It will have an initial annual capacity of 500,000 pairs, which ...
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News briefsCanadian industry veterans launch Norda, a new sustainable brand of running shoes
norda™, a young and innovative Canadian brand of running shoes, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber. There are no plans for this new brand to move into road running in the near future. Norda is the brainchild of Willamina and Nick Martire from the ...
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ArticleHow can home fitness and commercial fitness coexist?
Severely impacted by the Covid pandemic, which has led to their closure and to a boom in home fitness all over the world, fitness studios and other types of membership-based gyms are being led to establish new connections with the home fitness industry while looking for new sources of revenues. ...
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ArticleIFIT acquires the Sweat fitness platform
iFIT Health & Fitness, the leading American fitness equipment supplier formerly called Icon Health & Fitness, has acquired Sweat, an Australian-based online fitness training platform for women. According to the Wall Street Journal, which cites “people familiar with the matter,” the acquisition is preparatory to plans for an initial public ...
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News briefs
Joma is forming a European running team
Joma is looking to put together a team of three to wear a special edition of its Storm Viper running sneaker through some 182,585 km of footraces in various European countries. For the selected runners, the Spanish sportswear brand will be covering the costs of all running bibs and travel ...
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News briefs
Superdry’s CEO is made Organic Ambassador
Superdry’s co-founder and CEO, Julian Dunkerton, received “Organic Ambassador” status at the 2021 edition of the Best of the Organic Market (BOOM) Awards. Superdry has pledged to switch to organic or organic-in-transition cotton by 2025 in all of its purely cotton garments and to induce 20,000 farmers to switch to ...
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News briefs
Asics to auction NFTs
Resorting to blockchain technology, Asics is auctioning its first NFT collection of non-fungible tokens, alias NFTs. Called Asics Sunrise Red, the collection comprises 189 NFTs around nine “digital footwear products,” among them the Gel-Lyte III, Gel-Quantum 360 and Metaracer, as well as flip-flops and sandals. The nine models will have ...
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News briefsION strengthens marketing team
Sara Bassano (left) and Rebecca Volz ION, the bike, surfwear and accessories company that belongs to Boards & More, has strengthened its marketing department with two new team members, Rebecca Volz and Sara Bassano. Volz worked for six years as a student assistant at Red Bull ...
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News briefsPolartec announces its transition to DWR finishes without PFASs
Polartec says it will completely eliminate the use of PFAS (including PFC) in its durable water repellent (DWR) finishes, effective immediately. The functional fabrics will not make any sacrifices in terms of durability or water-repellent function despite the elimination of PFAS, Polartec claims. This new development fits seamlessly into the ...
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News briefsReima keeps kids cool with a sugar substitute
For the summer 2021 season, Reima continues to develop its Cooling Comfort collection, which helps kids feel fresh despite the summer heat. One innovative technology introduced by the Finnish sports brand is called Xylitol Cool and is based on edible sweeteners. Originally used in Finland as a sugar substitute in ...
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News briefsAltexa will launch a new bio-based HDry membrane
Altexa, an Italian company involved in the Ppastic resin & synthetic fiber manufacturing industry, announced the launch of a new HDry b5 laminate membrane at the Aug. 10-12 Outdoor Retailer trade show in Denver, in cooperation with its U.S. partner, GHS Holdings. The company’s new HDry b5 membrane is a ...
