More about brands – Page 88
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News briefs
Report: ABG and Wolverine are no longer bidding for Reebok
The Authentic Brands Group (ABG) and Wolverine Worldwide have reportedly pulled out of the bidding process for Reebok, according to The New York Post. The newspaper mentioned Aug. 2 – three days before the scheduled release of Adidas’ first-half results – as the deadline set for submitting any binding bids. ...
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Article
Adidas partners with Common Goal to help undeserved communities
Adidas has announced a long-term partnership with Common Goal to promote lasting social change among under-served communities and create a better and more inclusive future through football. Common Goal’s members pledge 1 percent of their earnings to a central fund, allocated to high-impact organizations that harness the power of football ...
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Oakley releases a promotional video
Oakley has released a minute-long promotional video titled “Be Who You Are,” that is described as a celebration of self-expression, encouraging people to believe in themselves. It features footage on such athletes as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester. It is narrated by the chef ...
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JD Sports signs up as new sleeve sponsor of Norwich City
JD Sports will be the shirt sleeve sponsor of the Norwich City Football Club for the upcoming Premier League season, starting in August. The logo of the sports retail company will feature on the sleeve of the club’s first team on its home, away and third kits, as well as ...
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Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company (ADNOC) Abu Dhabi Marathon, the Abu Dhabi Sports Council (ADSC), and its title sponsor, ADNOC, have announced Nike as the marathon’s official technical sponsor. Under the terms of the new two-year agreement, Nike will supply high-performance sportswear for the upcoming ...
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Shimano to raise bike component capacity by 1.5 times
A few weeks ago, Shimano had to close its Malaysian plant, forced by the Malaysian government’s Covid lockdown. The Japanese company now announced that it would invest in a new factory in Singapore and new machinery at two factories in Japan, with an eye on increasing production capacity for bike ...
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ArticleAnta unveils 5-year strategic targets and a 24-month acceleration plan
While providing another update on its results for the second quarter, Anta Sports Products announced new strategic targets that it wants to achieve over the next five years and a 24-month acceleration plan, called “Lead to Win,” for its core Anta brand. It had nothing to say at this stage ...
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Lululemon uses mushroom-based material for yoga accessories
Lululemon Athletica is making use of Mylo, an alternative leather material, for a yoga mat and detailing on two bags. Mylo, produced by Bolt Threads, is made with mycelium, the vegetative part of a fungus, found in mushroom roots. The Canadian sportswear company said that it would be producing new ...
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Fitbench presents all-in-one workout bench made in the U.S.
Fitbench is introducing the Fitbench Free, its first all-in-one workout bench designed for use at home. The new space-saving, lightweight Fitbench Free is also the company’s first model that is made entirely in the U.S. The Fitbench Free comes with four hexagon dumbbells, a kettlebell, a slam ball, six resistance ...
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News briefs
Puma presents the “Madchester” collection
Puma, which sponsors the English Manchester City football club, has unveiled the Madchester collection, inspired by the iconic Manchester indie-dance scene. The new Manchester City x Puma collection is indeed a tribute to the late 1980s early 1990s Manchester music scene, and also to the city’s ongoing 24-hour party atmosphere. ...
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Article
TNF, Timberland and Vans get high marks for transparency
Three VF Corp brands – The North Face (TNF), Timberland and Vans - ranked high in the 2021 Fashion Transparency Index published by Fashion Revolution, a global activism movement that is pushing for greater disclosure in fashion supply chains, warning that progress in transparency in the sector generally remains ...
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News briefs
Buff grows by 63%
Original Buff, the Spanish headwear and neckwear company, saw its revenues soar by 63 percent to €85 million during the financial year ended April 30, thanks to multiple reasons. It benefited from the increased popularity of outdoor activities during the Covid-19 pandemic, the launch of its anti-Covid face masks and ...
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Schmidt adds the Kappa license for Austria
The German Schmidt Group, which has been the licensee of Kappa for Germany since 1999, is taking over the license to the Italian brand for the Austrian market from Alois Wild, adding shoes to the range sold in the country. The Schmidt Group is also Kappa’s licensee for Poland since ...
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Puma collaborates with Goop
Puma has launched a limited-edition collection of women’s activewear in collaboration with Goop, a wellness and lifestyle brand founded by the American actress and singer Gwyneth Paltrow. The collection comprises clothing, sneakers and training accessories that can be worn anytime. The actress started Goop as a weekly newsletter in 2008. ...
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Article
Fitness companies attract new investments
The strong trend in home fitness training, particularly in its internet-connected format, has continued to attract interest from investors in start-ups and other innovative companies that seem to deserve funding to sustain their growth. In the last few days alone, we got news on financial investments in three American companies: ...
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Champion releases a third capsule with HyperX
Champion is releasing a third joint collection of apparel with HyperX, a branch of the computing company HP that produces gaming peripherals. The HyperX x Champion Glow in the Dark Collection is a limited edition of Powerblend fleece hoodies ($75), fleece joggers ($60) and cotton T-shirts ($30) with minimalist design ...
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Crocs teams up with Gen.G and Minecraft for latest collection
Crocs has teamed up with Gen.G, the owner and operator of e-sports teams, to channel the release of its All Family Tie-Dye collection through a Minecraft build competition. On the dedicated Crocs World server, competitors receive a plot of “land” on which to create a structure to “showcase their personalities ...
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Article
ABG’s planned IPO triggers S&P review
Standard & Poor’s indicated that it may upgrade its debt ratings for the Authentic Brands Group (ABG) based on the amount that it will raise through its planned public offering. The credit rating agency said it expects ABG to use the proceeds to repay a portion of its debt, which ...
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News briefs
Hummel enters the Indian Super League
Hummel has agreed a new partnership deal with the Hyderabad FC for the 2021/22 season. The Danish sportswear brand becomes the official kit partner of the Indian football club. As reported by The Times of India, Hummel views this new partnership as “an avenue to invest in Indian football and ...
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Article
Macron announces new rugby kit deals
Macron, the Italian producer of teamwear, continues to sign new sponsorship deals. While continuing to focus on football, it is expanding its footprint in the area of rugby, where it claims to have become a leader. Notably, it has signed up as the first and only sponsor of the newborn ...
