More about brands – Page 89
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News briefs
Macron enters the Russian Premier League
Macron has been named new technical sponsor of the Republican Football Flub (RFC) Akhmat, a team from the the Chechen capital of Grozny that competes in the Russian Premier League. The new three-year deal, which takes over from the club’s agreement with Adidas, will begin from the next season. The ...
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News briefs
A new 5G-enabled smart T-shirt can save lives
YouCare is an innovative T-shirt that is said to save lives using 5G technology. The project was presented at the Mobile World Congress 2021 in Barcelona as well as Pitti Uomo in Florence at the end of June. The innovation, totally made in Italy, is developed by the Italian-based AccYouRate ...
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Article
Publishing some figures, ABG files for its IPO
Confirming rumors that have circulated in the past few weeks, the rapidly expanding Authentic Brands Group (ABG) has filed for an initial public offering. It said it seeks to raise $100 million through an IPO on the New York Stock Exchange, but it did not indicate yet the timing, how ...
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News briefs
Puma inaugurates its new French headquarters
Puma has inaugurated its new headquarters for France, home to 120 staff members. The new 4,200-square-meter headquarters is located in the Wacken district of Strasbourg. Puma France was previously headquartered in Illkirch-Graffenstaden, in Strasbourg’s southern suburb. In addition to two office floors, the new eco-friendly facility features a 1,000-square-meter showroom, ...
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News briefs
Kathmandu group issues a profit warning
The new Covid-related retail lockdowns in Australia have negatively affected the profitability of Kathmandu Holdings, whose assets include Rip Curl. Its guidance for the financial year ending July 31 has been reduced to underlying Ebitda of 120 million New Zealand dollars (€71.3m-$84.1m) on revenues of NZ$ 930 million (€552m-$651m), which ...
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News briefs
Titleist opens a European fitting center in England
Titleist has inaugurated a new Titleist Performance Center at the Woburn Golf Club in Bedfordshire, England. The center will serve as the brand’s new home for Tour Players’ support in Europe. The same custom-fitting and performance analysis equipment available to Tour professionals will be available to golfers of all levels, ...
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News briefs
Joma is the new kit supplier of Norwich City
Joma and the Norwich City Football Club have agreed on a new technical kit partnership deal. The financial terms and the length of the agreement, which replaces the club’s previous contract with Errea, have not been disclosed, although the club has described it as a “record-breaking sponsorship deal.” Joma will ...
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News briefs
Ellesse partners with Patta to promote inclusivity in tennis
Ellesse has announced a three-year partnership with Patta, a global streetwear brand, which aims to change the perception of tennis, making it more accessible for everyone regardless of their socio-economic background. The partnership will kick off with a community-based tennis tournament in the U.K., called “City Slam,” on July 18. ...
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News briefs
Bolivia's Pumapunku site inspires a line by Puma and Pronounce
Puma has teamed up with Pronounce, a designer brand with offices in Milan and Shanghai, on a debut collaborative collection of apparel, footwear and accessories inspired by Pumapunku, an ancient archaeological site in Bolivia. Pronounce was founded in 2016 by Yushan Li and Jun Zhou. The collaborative collection, which “combines ...
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News briefsAdidas appoints MD for Central Europe and VP of ‘Global Hype’
Adidas has promoted Marina Moguš from general manager of Eastern Europe to managing director of Central European operations. She will now have charge of the markets of Germany, Austria, Switzerland, Poland, the Czech Republic, Hungary, Slovakia, Lithuania, Latvia and Estonia. The company will in time be expanding her purview to ...
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News briefs
MTS takes over the Crossboccia brand
After distributing the Crossboccia brand since 2009, MTS Sportartikel has taken over the global rights to the brand. Building on the basic idea of the old street games of boccia and boules, Crossboccia is played with soft balls made of robust fabric and filled with granules. Both companies are German. ...
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News briefs
Authentic Brands moves the Spyder license to Liberated Brands
Authentic Brands Group (ABG) has announced the transition of its core licenses for its ski-focused Spyder brand to Liberated Brands. Under the terms of the new long-term agreement, Liberated Brands will assume outerwear and apparel sourcing, product design, marketing, wholesale, e-commerce and retail store operations across the U.S., Canada, Australia, ...
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News briefs
FightCamp raises $90 million in a new funding round
FightCamp, the at-home training system for boxing and kickboxing, has raised $90 million from a long list of investors that also includes contributions from famous fighters like Mike Tyson, Floyd Mayweather Jr., Georges St-Pierre and Francis Ngannou. The funding round was led by two venture capital firms, New Enterprise Associates ...
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News briefs
Oakley announces new partnership with the Korean Olympic Committee
Oakley has agreed on a new sponsorship agreement for sunglasses with the Korean Sport & Olympic Committee (KSOC). Oakley will provide sunglasses and goggles to the athletes of Team Korea participating in the Olympic Games and Asian Games through to the end of 2024. As part of the agreement, Oakley ...
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News briefs
Decathlon sends its first American athlete ambassadors to the Olympics
Decathlon has announced that two of its sponsored athletes, Jamal Hill (paralympic swimming) and Robyn Stevens (race walking), have qualified for the Tokyo Summer Olympics and will be the first Team USA athletes to represent the French brand at the Olympic Games. After being postponed due to the Covid-19 pandemic, ...
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News briefs
Castore partners with Newcastle United
Castore has agreed on a new multi-year deal with Newcastle United as the new kit partner of the Premier League club. The British sportswear brand will replace Puma in this role from the 2021/22 season. As part of the agreement, Castore will also take over the club’s retail operations. This ...
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ArticleSporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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News briefs
Adidas sues Thom Browne
Adidas has filed a formal lawsuit in a New York federal court for copyright infringement against Thom Browne, according to The Fashion Law, charging that the New York-based menswear designer is “selling athletic-style apparel and footwear featuring two, three or four parallel stripes in a manner that is confusingly similar ...
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Article
Adidas shortlists five candidates for Reebok’s takeover
Adidas has drawn up a shortlist of five candidates for the acquisition of Reebok, according to Reuters, asking them to submit their bids by August. The only strategic investor on the list is Wolverine Worlwide, owner of Merrell and some 15 other shoe brands. It has reportedly proposed to take ...
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News briefsTNF to retire its Futurelight logo
The North Face plans to “phase out and discontinue” the logo it introduced in 2019 for its Futurelight line of apparel and accessories. In January, a graffiti artist in New York working under the name Futura filed a lawsuit in California Central District Court alleging that the VF-owned brand had ...
