More about brands – Page 9
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News briefsBurton partners with HDry
According to Outdoor Retailer’s The Daily, Burton Snowboards has entered into a new partnership with HDry focused on expanding and advancing HDry’s direct 3D membrane lamination technology for waterproofing outdoor products. The HDry membrane is 100 percent PFAS-free and is manufactured without PTFE. It is also Oeko-Tex Standard 100 certified ...
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ArticlePuma ambassadors celebrate 75 years of sports history
Puma and some of its world-class ambassadors gathered at the company’s headquarters in Herzogenaurach, Germany, to share some of their most memorable moments in sports history over the past 75 years and celebrate the company’s anniversary. “I think along all these 75 years, one thing which has not changed at ...
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News briefsAston Villa might terminate its partnership with Castore
Aston Villa is looking into options to cut its partnership with kit supplier Castore short, according to reports by The Telegraph, after players complained about the sportswear brand’s jerseys retaining sweat and affecting performance. Aston Villa and Castore debuted their partnership in the 2022/23 season when Castore succeeded Kappa as ...
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News briefsPuma calls on ambassadors to form the “Class of 23”
Puma, which was founded 75 years ago in 1948, has launched a beanie campaign called “Class of 23” to unite ambassadors from around the world who represent the close-knit Puma family. Each talent, from Neymar Jr. and Pamela Reif to Gianmarco Tamberi and Winnie Harlow, was captured in their own ...
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News briefsAuthentic makes official WeChat debut
Authentic Brands Group has officially joined WeChat, the leading social media app in China with more than 1.6 billion active users around the world. The launch is part of a targeted strategy to expand Authentic’s corporate presence and drive the growth of its brand portfolio in the region. Through its ...
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Infographics & DataSGI Sporting Goods Scorecard Q2 2023
How did Apparel, Footwear, Equipment and Retail perform in the second quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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News briefsMunich basketball league team pioneers new LED floor
BMW Park, the arena in Munich, Germany, and home to the FC Bayern Basketball club, has had a giant LED display installed in the form of a glass playing floor. Never before has such a floor been used for competition in the German Basketball League (BBL), although one was used ...
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News briefsGoldwin, The North Face and others with protein product launch
The first items to be mass-produced with so-called Brewed Protein are hitting the market this autumn. As reported in June of this year, the Japanese biotech start-up Spiber has been working on what it calls its Biosphere Circulation Program, which ferments bio-based and biodegradable textiles and agricultural waste to yield ...
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News briefs“Take me out to the view screen”
Major League Baseball (MLB) has streamed its first regular season game – the Los Angeles Angels vs. the Tampa Bay Rays at Tropicana Field, Tampa – through its interactive, virtual ballpark. Spectators anywhere in the world with an internet connection could watch the game in three dimensions, from unprecedented vantage ...
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News briefsXtep announces brand strategy upgrade and international store opening support initiatives
Chinese sportswear company Xtep has announced its brand strategy upgrade of “World-class Running Shoes of China Xtep.” Marking a new chapter in innovation, the company launched the latest additions to its 160X running shoe series – the 160X 5.0 PRO and 160X 5.0 models. The new 160X running shoes adopt ...
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SponsoredSympatex closes loops in the outdoor industry – Join in!
The outdoor industry is being called upon to drastically reduce its carbon footprint. Sympatex shows which adjustments can already be made today.
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News briefsPuma to sponsor Dux
Puma has signed a two-season deal to become the technical supplier for Dux Gaming, according to Esports Insider and Tradesport. Dux operates in both sports and e-sports, in the latter case competing in FIFA (EA Sports FC), NBA 2K and Formula One. In addition to such e-sports teams, Puma will ...
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ArticleSkier Eileen Gu presents Bosideng's weightless down innovations in Milan
Chinese down jacket manufacturer Bosideng showcased its latest “Weightless Down Jacket” technology at a runway show during Milan Fashion Week at La Vigna di Leonardo. While Bosideng drew inspiration from the Italian Renaissance and the architecture of La Vigna di Leonardo, the featured collection was focused on ...
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News briefsLeather Naturally launches a digital exhibition highlighting leather circularity
Leather Naturally has launched a digital exhibition that is meant to spotlight and celebrate the role that leather plays in a circular, sustainable economy. Featured brands include Adidas, Puma, Coach, Dr Martens, Schott NYC, Ecco, Dents, The Boot Repair Company, Leather Repair Company, Chicago School of Shoemaking, Anya Hindmarch, and ...
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News briefsFila will continue to outfit Italian ice sports athletes
Fila Holdings Corp. has announced that the Fila brand’s partnership with the Italian Ice Sports Federation (FISG) will continue for the entire four-year Olympic cycle until 2026. The 2022 Beijing Winter Olympics, where the national short and long-track speed skating team and the mixed doubles curling performed in specially designed ...
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News briefsLacoste to double number of stores in India
French apparel brand Lacoste plans to open around 50 standalone stores in India over the next five years, Business Standard has reported, based on an interview with Lacoste’s CEO for the Asia-Pacific region, Marcus Meyer. The brand currently has 42 stores and seven digital marketplaces in India and plans to ...
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News briefsCricketer Deepak Chahar launches new sports brand in India
Deepak Chahar, the 31-year-old cricketer who plays in the Indian Premier League and team India, has officially launched a new sports brand called Dnine Sports. The brand will be incorporated under Lcdc Athletics Private Ltd., which Chahar co-founded with his father, Lokendra Singh, last year. Dnine’s products, designed to enhance ...
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News briefsDoja Cat launches Skechers signature collection
Source: Skechers Skechers x Doja Cat Grammy Award-winning rapper, singer and songwriter Doja Cat continues her role as Skechers artist-in-residence with the debut of her first footwear collaboration, available at first exclusively on StockX for a limited time. The Doja’Lite from the Skechers x Doja Cat collection ...
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News briefsAdidas launches limited-edition spikeless golf shoes with 4D midsole
Source: Adidas Adidas MC87 4D Adidas has unveiled the MC87 4D, a limited edition model of spikeless golf shoes that combines a clean and classic upper with the futuristic 4D midsole. The shoes are based on a gender-neutral last and are available in various men’s and women’s ...
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News briefsBabolat will open a padel innovation center in Spain
French equipment maker Babolat has announced that it is investing in a new padel technical center in Spain. The new unit, located in Sant Fruitós de Bages, about one hour from Barcelona, will be used by the brand as a studio for testing and developing its own padel racquets while ...
