More about brands – Page 90
-
News briefs
Nike partners with Fútbol Emotion for new football deal
The RCD Mallorca football club has signed a technical partnership contract with Nike for the next five seasons in connection with its return to the first division of the Spanish La Liga. The contract will be managed by Fútbol Emotion, following a business model similar to the one recently adopted ...
-
ArticleSalomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing. The brand’s two-pronged approach around events and athletes will ...
-
News briefsA new Swiss chairman and CEO for Arena
A Swiss citizen, Peter Graschi, has been appointed as the new chairman and CEO of Arena by Capvis, the Swiss private equity firm that took over control of the Italian-based swimwear company in 2014. Starting on July 1, he has taken the place of Luca Selvatici, chairman and joint CEO, ...
-
News briefs
Hoka One One strengthens its product team
Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president ...
-
News briefs
Naples' football club plans to create its own jerseys
After the expiration of its sponsorship contract with Kappa, which had taken the place of Macron, the S.S.C. Napoli football club had not unveiled any new kit partner. The Serie A club has now announced that it is planning to drop any technical sponsors and produce its own jerseys from ...
-
News briefs
Nyjah Huston launches his own skateboarding brand for the Olympics
Nyjah Imani Huston has launched his own skateboarding brand, Disorder Skateboards. The company’s website went live on June 25. The name of the brand was chosen to reflect the rebellious spirit of those who participate in the sport, Huston explains in a post on the Disorder site. Huston is a ...
-
News briefs
Kim Kardashian supplies clothing for Team USA at the Olympics
Kim Kardashian announced on social media that the official underwear, pajamas and loungewear worn by the athletes of Team USA at the Tokyo Olympics and Paralympics will be supplied free of charge by her shapewear company, Skims. They will have Olympic branding, and consumers are being invited to purchase them ...
-
News briefs
Nike SB works with an artist for the skateboarding uniforms at the Olympics
Collaborating with a Dutch artist, Piet Parra, Nike SB is supplying distinctive and functional uniforms for 19 athletes – many of them women - and four national federations competing in skateboarding at the Tokyo Olympics. Skateboarding is one of the five new sports added to the program for the event. ...
-
News briefs
Anta releases China’s Olympic sportswear
Anta has released the podium uniform for China’s Olympic team. Designed by Tim Yip, also known as Ye Jintian, the “Champion Dragon Clothes” combine traditional Chinese cultural icons with the latest in sportswear materials. The artist and Oscar-winning designer remarks that designing the uniform has been “different from designing costumes ...
-
ArticleGymshark’s co-founder and main shareholder replaces Hewitt as CEO
Starting on Aug. 1, Ben Francis, the 29-year-old entrepreneur who co-founded Gymshark in 2012 and is the British fitness apparel brand’s controlling shareholder, will take over the role of CEO from Steve Hewitt, who had been appointed managing director in 2015 and promoted to CEO two years later. Francis has ...
-
News briefs
A new executive director and a new board member for Anta
Anta Sports Products announced two executive changes. Bi Mingwei has been promoted as an executive director of the company, effective July 1. Mingwei is currently a vice president of Anta and a director of certain subsidiaries within the group, primarily responsible for financial management, business processes, information management and logistics ...
-
News briefs
Mammut is sold for one year worth of sales
Bystronic, the Swiss holding company previously called Conzzeta Group, has announced the completion on June 30 of the sale of the Mammut Sports Group to Telemos Capital for an enterprise value of 230 million Swiss francs (€209.7m-$248.6m), including an earn-up of up to CHF 45 million (€41.0m-$48.6m). The figure is ...
-
Infographics & DataDTC sales of five major sports brands for 2019, 2020
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
-
News briefs
Brooks has a new climate plan
Brooks Running has announced a “2030 planet strategy,” with new sustainability targets, to “achieve net zero carbon emissions by 2040.” In addition to converting factories to renewable electricity, the brand and its suppliers plan to use low-impact dyeing processes for textile yarns and source materials with recycled contents. The company ...
-
News briefsPatagonia signs a multi-year agreement with Infinited Fiber
Patagonia has signed a multi-year supply agreement with Infinited Fiber Company, a Finnish circular fashion and textile biotechnology company, to guarantee access to its regenerated textile fiber, called Infinna. The virgin-quality fiber comes with the soft and natural look and feel of cotton. It is made from cotton-rich textile waste ...
-
News briefs
Adidas announces a new share buy-back program, boosting its share price
Considering that it will generate “substantional cumulative free cash flow” over the next five years through its new “Own the Game” strategy, Adidas announced the launch of a new share buyback program worth in total between €8 billion and €9 billion. The program will start on July 1 with the ...
-
News briefs
Researchers develop Wi-Fi-powered smart clothes that can be machine-washed
Engineers at Purdue University have developed battery-free smart clothes powered by Wi-Fi that are resistant to laundry. Unlike common wearables, these smart clothes are not powered by a battery, but through a flexible, silk-based coil sewn on the fabric, which means wirelessly. By collecting energy from Wi-Fi or radio waves ...
-
News briefs
Allyson Felix launches her own brand of running shoes
Allyson Felix has launched Saysh, a new lifestyle brand for women. The news, which first broke on Time.com on June 23, comes two years after the American track and field sprinter’s publicized break-up with Nike over the treatment of pregnant athletes. In late 2018, Felix, who is today 35 years ...
-
News briefsSaucony unveils a European campaign to support local running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers across the EMEA region. The €335,000 campaign will run from July to September with various activities. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
-
News briefs
Castore partners with the Bahrain Victorious cycling team
Team Bahrain Victorious has announced a multi-year partnership agreement with Castore as the official team sportswear partner. Castore’s performance range will be used by members of the cycling team during their training program, including pilates, yoga, running, strength and conditioning workouts, as activity off the bike to improve performance becomes ...
