More about brands – Page 92
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Infographics & DataAmazon the major channel for german sporting goods consumers
Amazon is the major purchasing channel for german sporting goods consumers. This is an extract of the research study ”The sports brands winning the online race in Germany” in which we analysed 60 leading sports brands in Germany and conducted a survey with 3.000 consumers in Germany.
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![Screenshot 2021-06-24 at 09-08-06 Exclusive Research Study – The Sports Brands Winning The Online Race In Germany - LINK In[...]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/6/3/1/8631_screenshot20210624at090806exclusiveresearchstudythesportsbrandswinningtheonlineraceingermanylinkin..._218957_crop.png)
Infographics & DataBest-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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News briefs
Anta partners with a university for research into sports fashion
Anta Sports has co-established the ”Tsinghua University-Anta Group Joint Research Center for Sports Fashion” with Tsinghua University, a major research university in Beijing. Anta will cooperate with the university over the next five years to explore innovative applications for new fabrics, new materials and new designs in the field of ...
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News briefs
Skechers opens a flagship in Berlin
Skechers USA is building up its own network of mono-brand stores in Europe strongly. After setting up a flagship store in Munich last year, it is opening another flagship of 1,000 square meters in a very central area of Berlin. Located on the Tauentzienstrasse in front of the Kaiser-Wilhlem-Gedächtnis Church ...
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News briefs
Oberalp names Marion Alexandre as head of Southern Europe
The Oberalp Group has appointed Marion Alexandre as general manager for Southern Europe, effective June 1st. Alexandre will be in charge of the territories of France, where she has taken over the role from Pierre-Jean Touchard, as well as Spain, Portugal and Andorra. Most recently, Alexandre served as global commercial ...
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News briefs
Mizuno partners with the LPGA
Mizuno USA has unveiled a new partnership with the Ladies Professional Golf Association (LPGA). The brand will have a presence at various professional and amateur events in 2021. It will also produce content for the LPGA’s Women’s Network. Across the LPGA’s digital and social networks, Mizuno will be the presenting ...
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ArticleA digital expert will be Wolverine’s new CEO
Blake Krueger, who was reported a few weeks ago to be 66 years old, with a net worth of more than $40 million, is gradually relinquishing his functions at Wolverine Worldwide, where he has worked for 28 years. The 52-year-old Brandan Hoffmann, who took his place as president of the ...
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News briefsGoPro allows third-party developers to integrate Hero9 Black into their solutions
GoPro has just announced a new open Application Programming Interface (API) for third-party developers of apps, called Open GoPro, that will allow them to integrate its own action cameras, starting with the GoPro Hero9, into their solutions The API enables a range of functions via wireless interfaces. With Open GoPro, ...
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News briefs
Anta joins the list of the most valuable apparel brands
Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained 53 percent in value ...
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News briefs
Peloton launches a corporate wellness initiative in some countries
Businesses and organizations in certain countries will be able to offer subsidized access for their staff to Peloton’ connected fitness memberships and products through a new program, Peloton Corporate Wellness. Steered by a dedicated global general manager, Cassidy Rouse, the program is being offered for the moment to businesses and ...
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News briefs
Zwift will be the presenting partner of the new women’s Tour de France
Zwift, the global virtual cycling and running training platform, has been named as the presenting partner of the new women’s edition of the Tour de France cycling race, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be known as the Tour de ...
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News briefs
Vans will donate up to $200,000 to Skateistan
To celebrate Go Skateboarding Day (June 21), Vans has set up a partnership with Skateistan, a non-profit organization that promotes skateboarding and education in Afghanistan, Cambodia and South Africa. On July 6, the company and the NGO will be launching a video campaign – titled Where It Starts and available ...
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News briefs
Nobull was valued at $500m in a recent funding round
Complementing what we reported about Nobull on April 16, Business Insider has reported that this direct-to-consumer athletic footwear brand, founded in Boston by two former Reebok executives in 2015, enjoyed growth of 80 percent in 2020 because of the pandemic and reached a valutation of $500 million through a new ...
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News briefs
Gym+Coffee releases an eco capsule
Gym+Coffee has launched a limited-edition eco-collection called The Kinetic Capsule. The items are made with a combination of sustainable cotton, sourced through the Better Cotton Initiative (BCI), and recycled polyamide certified under the Global Recycling Standards. Priced at £90 to £95 (€105-$125 to €111-$132), the collection comprises a men’s and ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
MIT researchers develop a programmable digital fiber
Researchers at the Massachusetts Institute of Technology (MIT) have tested what is thought to be the first fiber with digital system capabilities. It is able to sense, store and process activity data digitally after being incorporated within a shirt. Fabrics with digital system capabilities could be used in physiological monitoring, ...
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News briefs
Intersport launches “Überwissen” campaign in Germany
In a new marketing campaign that ironizes the hyper-knowledge owned and shared by its staff on the sales floor, Intersport Germany celebrates the re-opening of its retail partners’ stores after a long lockdown. The “Überwissen” (= something like “superior knowledge”) video directed by Pat Boriello shows the origin of a ...
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News briefs
Adidas partners with Delta Galil for underwear
Adidas has announced a global licensing agreement with Delta Galil for the design, manufacture and distribution of men’s and women’s underwear under the Adidas Badge of Sport and Originals labels, starting in the spring of 2022. The women’s collection will be sold in all the regions. The men’s collections will ...
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News briefs
Fútbol Emotion partners with Nike for a deal with the Huesca club
Fútbol Emotion and Nike have signed a joint deal with the SD Huesca football club, which plays in La Liga. For the next four seasons, Fútbol Emotion will be supplying Nike apparel to the men’s, women’s and youth divisions of the club, along with its staff and the Fundación Alcoraz, ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
