More about brands – Page 93
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News briefs
UBC hires an e-commerce expert from Lotto, licenses Head sneakers
United Brands Company (UBC), an Italian licensee for branded sneakers, has hired Pierpaolo Guerra to manage its digital and e-commerce activities as part of its efforts to develop its omnichannel strategy. Guerra comes from Lotto Sport Italia where he was in charge of digital and omnichannel activites. Previously, he was ...
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News briefs
New international brand president for K-Swiss
K-Swiss has promoted Dave Grange to the position of international brand president, replacing Barney Waters who is leaving the company after 12 years to lead an unnamed brand of eyewear. Grange was most recently vice president of sales in charge of the Americas for K-Swiss and Palladium, which became the ...
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News briefs
Hoka One One appoints a global creative agency
Hoka One One has appointed FCB, a company based in San Francisco, as its first global creative agency of record, with a plan to launch its first global campaign in 2022 . FCB, which stands for Foote, Cone & Bending, was elected by Adweek as Global Agency of the Year ...
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Article
Amer will contribute to double Anta’s H1 net profit
Amer Sports’ profitability is apparently improving faster than that of the rest of the Anta Sports Group. In a profit warning, Anta, which heads up the joint venture that took over the group two years ago, says it expects a decline in the losses of a joint venture, which we ...
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News briefs
Adidas has designed sportswear to handle menstrual leaks
Adidas has spent the past two years developing sportswear to handle menstrual leaks. Whereas the products of a brand like Thinx are claimed to absorb the same amount of discharge as several tampons, Adidas’ line is intended for use in conjunction with tampons or pads. The accompanying marketing campaign, with ...
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News briefs
Zoggs to sponsor safety programs for swimming
Zoggs has signed a three-year deal with the Swimming Teachers’ Association (STA), which is both swimming’s national governing body and an educational charity in the U.K. The partnership will focus on safe swimming in open water, a major product category for the Australian swim brand based in the U.K. The ...
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News briefsFoot Locker is redesigning its staff jerseys
Foot Locker Europe is redesigning the “Striper” jersey worn by clerks at its stores. To this end it has hired Highsnobiety, which provides what it calls audience insight, category analysis, brand strategy, go-to-market planning and integrated campaigns. This media company is in turn hiring “local sneaker and streetwear brands” to ...
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News briefs
What will football look like by 2024?
Decathlon is providing interesting insights into what the game of football may look like in 21 years, with most spectators following matches in smaller stadia or through an immersive experience over the internet. For example, contact lenses on the eyes of a player could allow future spectators to see what ...
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News briefs
Burton promotes Kenney as chief strategy officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton Snowboards, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her ...
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News briefs
Macron partners with the English MAN v FAT Football program
Macron will be the official partner of MAN v FAT Football, a U.K. initiative aimed at tackling obesity through playing football. The Italian sportswear brand will be supplying the kit for coaches and will also give players the opportunity to purchase kits from a dedicated teamwear line. MAN v FAT ...
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News briefs
Rollerblade announces Stephen Helfenbein as lead ambassador of the Skate to Ski program
Rollerblade, the specialist in inline skating, has announced that Stephen Helfenbein has joined the Rollerblade team as the lead ambassador to the Skate to Ski program, an innovative approach to staying fit during the off season. The Skate to Ski program provides training and instruction for skiers to use inline ...
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News briefsGym+Coffee releases Pride socks for charity
Gym+Coffee has released a limited-edition line of socks, called Run with Pride, all of whose proceeds will be donated to the charities BeLonG To Youth Services and The Proud Trust. The former provides a “safe space + platform to advocate” for LGBTI+ people aged 14 to 23 in Ireland. Its ...
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News briefs
Salomon partners with Rich Roll
Salomon has announced that Rich Roll has signed on as a Salomon Running ambassador. Roll, who is 50 years old and currently a vegan ultra-endurance athlete, was previously an entertainment attorney. In 2008, he participated in the 2008 Ultraman World Championships and became the first vegan athlete to complete it, ...
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News briefs
Dickies teams up with Jamie Foy for skateboarding apparel
Dickies, the workwear brand of VF Corp., is going lifestyle. The 99-year-old-brand has announced the launch of an exclusive signature collection with Jamie Foy, a professional skateboarder and Dickies Skateboarding team rider. The Dickies x Jamie Foy Pro Collection marks the debut of the brand’s first global skateboarding signature apparel ...
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News briefs
Garneau partners with the Professional Triathletes Organisation (PTO)
The Louis Garneau Sports Group has been chosen by the Professional Triathletes Organisation (PTO) as the official Team Internationals outfitter for the 2021 Collins Cup, PTO’s flagship event and the inaugural edition of the event. The Louis Garneau Sports Group, founded in 1983, is headquartered in Saint-Augustin-de-Desmaures, Quebec. Its products, ...
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News briefs
Hummel foresees a rebound after a poor year
Because of its extensive exposure to grassroots and team sports, which were closed by the Covid pandemic, Hummel has reported poor results for 2020. The Danish company’s sales declined to DKK 1,347 million (€181.1m-$219.4m) last year, despite the opening of new foreign subsidiaries in 2019 and the takeover of Halo ...
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News briefs
Xtep issues bonds to relaunch K-Swiss and Palladium
Xtep International of China is selling two tranches of convertible bonds to entities controlled by Hillhouse Capital to finance an international relaunch of the K-Swiss and Palladium brands, which it took over from E-Land Footwear in 2019. Hillhouse, which is controlled by the Chinese billionaire Zhang Lei, knows the industry ...
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News briefs
Finnish firm invests in plastic snow toys
Witta Oy, a Finnish manufacturer of injection-moulded pipe fittings and other industrial plastic products, has agreed to take over the manufacture of toy sleds, snow shovels and other snow toys from another Finnish company, Orthex Corporation, which has decided to concentrate on storage and other household items. The contract, whose ...
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Article
ABG places Apex’ former CEO in charge of EMEA
The Authentic Brands Group (ABG), the rapidly expanding New York-based brand ownership and licensing group founded and run by Jamie Salter, has set up a subsidiary for the EMEA region in London and hired Henry Stupp to run it. As president of ABG EMEA, he is tasked of driving ABG’s ...
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ArticleJohn Colonna takes the helm at K2-MDV
After three years as president of K2 Sports, John Colonna has been named president and CEO of K2-MDV Holdings. Based in Seattle, he will be responsible for the Marker Dalbello Völkl (MDV) and K2 Sports businesses, overseeing the global presence of all its brands and their products including K2 skis, ...
