More about brands – Page 94
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News briefs
Nike misinterprets the Greek alphabet
Nike has aroused some eye rolling from the Greek community for a special edition of its Air Force 1 Low shoe. Designed to pay tribute to the Greek goddess of victory, the embroidered word “NIKE” on the shoe is spelled using the Greek letter pi, which looks like a lower-case ...
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News briefsIcon Health & Fitness becomes iFit
Icon Health & Fitness has changed its corporate name to iFit Health & Fitness to assert the value of its proprietary connected fitness platform. In the words of the U.S. company’s founder, chairman and CEO, Scott Watterson, “we are elevating the name of our operating system.” This system channels live ...
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News briefs
Umbro collaborates with the Rolling Stones
Umbro has created a range of unisex England, Scotland and Wales football shirts featuring the names of the four members of the Rolling Stones band in connection with the Euro 2000 football tournament. An England polo shirt and zip-up jacket round up the range, which has gone on sale at ...
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Article
A vertical in Vancouver buys Reigning Champ in the same town
Aritzia, a vertically integrated designer and retailer of everyday women’s luxury clothing, has agreed to acquire Reigning Champ, a designer and manufacturer of premium athletic wear for men and women. Like Arc’teryx or a much larger vertical sports apparel company, Lululemon Athletica, both companies operate out of Vancouver. Founded in ...
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News briefs
Pelican acquires an inflatable watercraft brand
Pelican International has acquired a California-based pioneer in inflatable watercraft, Advanced Elements, through its wholly-owned subsidiary Confluence Outdoors. Details of the transaction were not disclosed. Pelican says the takeover ”carves a path forward to help us become the premier brand of inflatable kayaks and SUPs in more than 50 counttries.” ...
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News briefsDorel Industries closes new $450 million credit facility
Earlier this year – and after lively discussions between Cerberus Capital Management, Dorel Industries and its shareholders – the Canadian conglomerate pulled out of a previously planned going-private transaction. With shareholders clearly expressing confidence in Dorel’s future and its greater potential for Dorel as a public company, the group has ...
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News briefs
Andreas Sievers is now running Victor Europe
Andreas Sievers started as the new managing director of Victor Europe, the subsidiary of Victor Rackets based in Germany, on June 1. He succeeds Rolf Aurin, who held this position jointly with Jan Beutler from 1997 and alone from 2019. The two executives had bought the rights to the Taiwanese ...
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News briefs
Macron strengthens its presence in Spain's La Liga
Macron takes over from Adidas as the new technical partner of Cádiz CF, the Andalusian football club that last year celebrated its 110th anniversary and returned to La Liga, after a 14-year absence from the top division of Spanish football. The agreement will run for six years starting with the ...
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News briefs
Adidas and 11teamsports sign joint deal with the German FC Schalke club
Eleventeamsports, the German football specialist, will be FC Schalke’s contractual partner for the next five years, starting with the 2022/23 season. The company will take care of the implementation and management of the German football club’s new sponsorship deal with Adidas, which will be taking the place of Umbro. Adidas ...
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News briefs
UEFA and AntChain announce blockchain-led agreement
UEFA and AntChain announced a new five-year global agreement on the eve of the UEFA Euro 2020 championship. The football tournament has just started after its pandemic-related postponement from last year. Under the terms of the deal, AntChain will act as the official blockchain partner of the delayed tournament. More ...
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News briefs
Sport England introduces new tools to enhance the sector’s digital marketing skills
Sport England has worked together with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) to produce a Digital Marketing Hub, a free training program in digital marketing made available to the sport and physical activity sector. The new hub is meant to “fill a gap in ...
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News briefs
Lululemon sets up Portland office for its footwear
Lululemon Athletica, the fast-growing sports apparel company based in Vancouver, has leased a 28,000-square-foot office space south of the border in Portland, Oregon, the sports footwear cluster of the U.S., to help prepare the launch of its first footwear line, according to the Portland Business Journal. The usually well informed ...
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News briefs
Nike creates sustainable community court in Hong Kong
Nike has created the Shek Lei Grind court, a refurbished community basketball court in Hong Kong that is meant, like other Nike courts around the world, to “reenergize spaces for sport and community.” For the sake of environmental responsibility, the court’s surface is made of Nike Grind, composed of up ...
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News briefsPuma partners with Ferrari on sneaker capsule
Puma has joined forces with Ferrari to launch the ION F footwear, defined by the German sports brand as “fusion of Sportscars and fashion design.” The design of the Ferrari ION F sneakers by Puma, which are part of Ferrari’s new fashion collection, takes inspiration from the shape and curves ...
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News briefsReebok collaborates with Danielle Guizio on a Club C style for women empowerment
Reebok has teamed up with Danielle Guizio on a new iteration of the iconic Reebok Club C silhouette, inspired by women empowerment. It is the first collaboration between Reebok and the New York-based women’s wear designer as well as Guizio’s commencement in athletic footwear. The re-imagined Club C silhouette, which ...
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News briefs
Macron is the new technical partner of Georgia's Rugby Union
Macron has announced a new five-year agreement with the Georgia Rugby Union, which replaces the Union’s previous deal with Canterbury. Georgia’s national team is an emerging force in the European rugby panorama. It boasts 12 successes in the Rugby Europe International Championship, 14 Antim Cups (direct international challenges between Georgia ...
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News briefs
Roxy’s new campaign redefines the word “cute”
Roxy has launched “Welcome to the New Cute”, a campaign that challenges the clichés and stereotypes that female surf riders typically face when the word “cute” is used to define their sporting prowess. Female surfing has always battled ”a one-dimensional story”, explains the brand, in which a female athlete ...
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News briefs
Iconix is going private under Lancer Capital's ownership
The Iconix Brand Group, whose brand portfolio includes Danskin, Starter and Umbro, among others, has entered into a definitive agreement to be bought by a private equity company, Lancer Capital, though its affiliate Iconix Acquisition Corp., in an all-cash transaction that values Iconix at about $585 million including net debt. ...
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News briefs
Aetrex is launching a new fast and useful foot scanner
Aetrex is releasing a 3D foot scanner with two selling points: size and cost. Using a proprietary computer system called FitGenius, the Albert 3DFit will complete a foot scan in “less than 10 seconds” and is accurate to within one millimeter, the company claims. The system then compares the scanned ...
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News briefs
Adidas invests €3 million in Spinnova
Adidas has agreed to subscribe for €3 million worth of shares in Spinnova’s planned initial public offering (IPO). Spinnova, a Finnish manufacturer of textile fibers derived from wood or agricultural waste, is planning to list on the Nasdaq Helsinki First North Growth Market. The company is building its first factory ...
