More about brands – Page 97
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News briefs
Puma expands its offer of sustainable sneakers
Puma has created a new midsole that is made with sugar cane and is introducing new footwear styles made with recycled materials, the company has announced, as part of its plan to make its entire product range more sustainable. Better Foam contains at least 35 percent bio-based materials that are ...
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News briefs
Fila's largest store in China has opened in Beijing
Fila has inaugurated its largest store in China in the city of Beijing, coinciding with the brand’s 110th anniversary. The 1,700-square-meter store, dubbed the “Fila Sport Fashion House,” is located at The APM Mall (138 Wangfuijing Street) and occupies three floors. The store has been designed to reflect a blend ...
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News briefs
A sensor for cyclists that reads tire pressure via smartphone
Rover Development, a small start-up based in Minneapolis, has developed the PSIcle sensor, an NFC-based pressure sensor that is said to allow cyclists to read the tire pressure of their bike via their smartphone. The PSIcle sensor threads into an existing Presta valve. It can be used with tubeless tires ...
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News briefs
Therabody signs up Ronaldo
Therabody has signed an endorsement deal with the famous footballer Cristiano Ronaldo, the Juventus and Portugal forward who has been using the Theragun since the company’s founder and ”chief wellness officer,” Dr. Jason Wersland, introduced it to the Real Madrid squad in 2017. The company is also launching its largest ...
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News briefsClarus to acquire Australian roof rack manufacturer Rhino-Rack
Clarus Corp., the Utah-based parent of Black Diamond, Sierra Bullets and Pieps, among others, has reported a definitive agreement to acquire Rhino-Rack Pty, an Australian-based manufacturer and distributor of roof racks, mounting systems, luggage boxes, carriers and other automotive accessories, for a total purchase price of around 255 million Australian ...
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News briefs
Buff reports 63% growth in the past year
Buff closed its fiscal year on April 30 with record sales of €85 million, a growth of 63 percent as compared to the previous year. The Spanish neckware and headware company attributed the good performance to the boom in outdoor sports and the production of protective equipment during the pandemic. ...
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News briefs
Under Armour will redeem $250m worth of notes
To further boost its liquidity, while reducing its annual interest payments by about $3.75 million, Under Armour is exchanging half of the $500 million in convertible senior notes that it issued last spring with cash and Class C common shares. The bonds being redeemed currently yield an annual interest of ...
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News briefs
Quiksilver presents 450 vintage pieces
Quiksilver is going to offer 450 unique unisex items from its archives for sale in a special pop-up area of the Citadium sports fashion store in central Paris between June 7 and 27. The colorful, authenticated vintage items come out of its collections dating from 1980 to 2000. They will ...
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News briefs
More activewear from Mango
Mango is further expanding its activewear segment by launching a capsule collection of “active” men’s clothing for the gym and the outdoors, made with breathable, comfortable and lightweight materials. It has made it available through its own web shop and at three mono-brand stores in Barcelona. The Spanish fashion label ...
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News briefs
Puma celebrates Pride Month
Underlining its concern for the LGBTQ community, Puma has launched a Forever Free Pride collection in collaboration with Cara Delevingne, a fashion model who is known for her dedication to the cause. The company will donate 20 percent of the proceeds from its sale to her foundation. To signal its ...
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News briefs
Arc’teryx will hold its Alpine Academy on-site and digitally from July 1
Arc’teryx’ Alpine Academy will return to Chamonix for the tenth time on July 1-4, accompanied by a full digital program. For those who can make it to the French alpine village, the downtown area will host movie screenings, DJ sets, product demos and more. An Arc’teryx brand experience area will ...
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News briefs
Asics extends its collaboration with Right To Play
Asics has announced an extension of its partnership with Right To Play, an international non-profit organization that helps vulnerable children overcome the effects of war, poverty and disease through play. Asics will now support Right To Play programs in East Africa (Uganda, Burundi, Mozambique and Tanzania). Since launching their partnership ...
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News briefs
Foot Locker and Melody Ehsani launch inaugural collection
Foot Locker has announced the launch of an exclusive basketball-inspired capsule collection designed by Melody Ehsani, the new creative director of its women’s business. It will be the first of several capsule collections that the international sports retailer plans to drop this year. The collection highlights colors inspired by nature ...
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News briefs
Burton calls on snowboarders to clean up their mountains
Burton Snowboards is calling for the annual Burton Clean Up Days, which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. This ...
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News briefs
Moncler hires a chief brand officer away from Nike
Gino Fisanotti will be filling the new position of chief brand officer for Moncler as of June 7. He has been with Nike for the past 24 years, occupying a series of executive posts in retail and brand marketing and moving through various geographies: Latin America, North America and Europe. ...
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News briefs
Lacoste launches “In the Eyes of the Crocodile” brand activation at Roland-Garros
Over the course of the two weeks of the The French Open, best known as Roland-Garros, which started on May 30, the tennis ambassadors of Lacoste as well as journalists and other personalities close to the action are having their polo shirt equipped with a special GoPro camera, integrated in ...
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News briefs
Joma partners with a Scottish team
Joma Sport has announced a three-year technical partnership with the Hibernian Football Club, a professional club based in Edinburgh that competes in the Scottish Premiership. The agreement, effective June 1st, brings an end to the club’s four-year deal with Macron. Upon the terms of the new agreement, described by the ...
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News briefsKeller Sports starts Brand City Clash, gets innovation award
Keller Sports, the fast-growing German online retailer for premium sports products and services, is organizing a special multi-sport challenge, the “Brand City Clash by Keller,” in five German cities - Würzburg, Dresden, Münster, Freiburg and Munich - with the help of five brands for the first time this summer. In ...
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News briefsMacron inaugurates its new HQ
With the company’s 50th anniversary approaching, Macron has inaugurated its new headquarters with an open house for the VIPs of Bologna’s society. The company broke ground for the new campus in July 2019 in the town of Valsamoggia, Italy, situated 10 km from Bologna, 25 km from Modena and right ...
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News briefsMarimekko collaborates with Adidas on sportswear
For Marimekko, a major Finnish producer of highly colorful fabrics, has decided to have its first collaboration with a sportswear brands through a limited edition with Adidas.Bold patterns are combined with a functional style to convey a positive spirit of movement and playfulness. The Adidas x Marimekko collection is scheduled ...
