More on events
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ArticleNew management at Premier Padel
Premier Padel’s owner, Qatar Sports Investments (QSI), has modified the league’s management. The changes were announced to some 200 players at the BNL Italy Major, which ran from June 15 to 23 in Rome. QSI has made David Serrahima, Managing Director of the sports marketing agency Octogon, the league’s General ...
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ArticleLA28 announces updated master plan for Olympic and Paralympic venues
The Organizing Committee of the Olympic and Paralympic Games LA28 has revised and published the master plan for the venues. Almost all disciplines will take place in the greater Los Angeles area – with the exception of the canoe and softball competitions, which will be held in Oklahoma City. Overview ...
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News briefsIOC proposes creation of 'Olympic Esports Games'
The President of the International Olympic Committee (IOC), Thomas Bach, announced that the Executive Board is proposing the creation of “Olympic Esports Games” for the 142nd IOC Session, which will be held during the Olympic Games Paris 2024. The IOC is already “in advanced discussions with a potential host,” the ...
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ArticleA biometric day at the links
The United States Golf Association (USGA) is introducing facial scans for admissions at the US Open, according to Find Biometrics, which cites Sports Business Journal. The system was tested a couple of weeks ago at the US Women’s Open (Lancaster Country Club, Pennsylvania), where about a thousand fans per day ...
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ArticleShaun White launches first-ever professional halfpipe league
Source: Mike Dawson Announcement of The Snow League in Cannes Three-time Olympic gold medalist and entrepreneur Shaun White has announced the first professional winter sports league for snowboard and freeski halfpipe competitions called The Snow League, which will launch with its first event in the USA in ...
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News briefsInitial sports program for Winter Olympics 2030
Following a recommendation by the Olympic Program Commission, the International Olympic Committee (IOC) Executive Board has proposed the following seven sports for the initial sports program of the Olympic Winter Games 2030: biathlon bobsleigh curling ice hockey luge skating skiing All seven sports have been part of the ...
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ArticleX Games plans to launch innovative X Games League
X Games is set to launch a bold new global team-based format in 2026. Backed by MSP Sports Capital (MSP), a portfolio company of Najafi Cos., the new X Games League (XGL) will provide a year-round international competition calendar for the X Games that will allow athletes to earn compensation ...
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News briefsSaudi Arabia’s PIF reportedly in talks to create new boxing league
The Public Investment Fund (PIF), the sovereign wealth fund of the Kindgom of Saudi Arabia, is “in discussions with multiple boxing stakeholders to create a league, potentially reshaping the competitive landscape of the sport,” Reuters has unveiled in an exclusive report. The discussions involve promoters like Matchroom Boxing and Golden ...
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News briefsComing next year: a new women’s basketball league
A professional league for women’s three-on-three basketball will debut in January 2025 – and in Miami, to judge by its placeholder website. Called Unrivaled, the league was co-founded by WNBA players Breanna Stewart and Napheesa Collier. According to Sportico, it has just undergone a round of seed ...
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News briefsMLB returns to the land of cricket
Major League Baseball (MLB) has two games scheduled for London Stadium this weekend, the league having “clearly identified the U.K. as a priority market,” as its Chief Operations and Strategy Officer tells the AP. This will be the third series of London games in five years, with more planned in ...
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News briefsPickleball hits the famous red clay
The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship. The demonstration took ...
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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News briefsFirst-ever Icelandic triathlete at Paris 2024
Source: Jón Halldór Unnarsson Edda Hannesdóttir set to make history as the first triathlete from Iceland to compete at Olympic Games When Edda Hannesdóttir passes the triathlon finish line at the Olympic Games in Paris 2024, she will become the first Olympic triathlete from Iceland. A scholarship ...
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News briefsAsics Olympic collection for Japan stands for sustainability and diversity
The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...
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ArticleReynold Hoover named CEO of LA28
Source: LA28 The Organizing Committee of the Olympic and Paralympic Games Los Angeles 2028 has announced the appointment of US Army veteran Reynold Hoover as Chief Executive Officer. He will direct the Committee’s day-to-day work and report to Casey Wasserman, the LA28 Chairperson and President. Hoover will ...
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ArticleIOC might be losing a big sponsor
Toyota plans to end, or not renew, its sponsorship deal with the International Olympic Committee (IOC) once the Paris Games are over, according to Japan’s Kyodo News. The deal, worth some $835 million, is reportedly the IOC’s largest. Toyota is one of 15 companies in The Olympic Partner (TOP) program, ...
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ArticleWill longboarding surf into the LA 2028 Olympics?
The International Surfing Association (ISA) has proposed the inclusion of longboarding in the LA 2028 Olympics alongside the already approved shortboarding event, with a decision expected by the first quarter of 2025. This push aligns with the ISA’s vision for broadening the Olympic surfing program and capitalizes on the growing ...
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ArticleParis 2024 to generate €9 billion for host region, new study reveals
The economic impact of Paris 2024 in the Île-de-France region between 2018 and 2034 is estimated at between €6.7 billion and €11.1 billion over the 17-year period, namely an intermediate scenario projecting a “net injection” of €8.9 billion. The figures were revealed in a new independent study from the Centre ...
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News briefsParis 2024 branded products now available on Tmall
Alibaba has announced that fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store. Fans can purchase a range of licensed merchandise, including toys of the Phryges, the official mascots of the upcoming Games. Alibaba is a worldwide Olympic Partner and the Tmall platform, part ...
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ArticleAlipay+ launches football carnival across Asia for Uefa Euro 2024 celebration
Alipay+, the mobile payment and digitalization technology arm of Ant International, is set to kick off an offline football carnival spanning Asia, aligning with Ant International’s global campaign for Uefa Euro 2024. Commencing on April 26 and spanning two months across four major Asian cities, the festivities aim to captivate ...
