News briefs - Distribution – Page 9
-
News briefs
Authentic Brands moves the Spyder license to Liberated Brands
Authentic Brands Group (ABG) has announced the transition of its core licenses for its ski-focused Spyder brand to Liberated Brands. Under the terms of the new long-term agreement, Liberated Brands will assume outerwear and apparel sourcing, product design, marketing, wholesale, e-commerce and retail store operations across the U.S., Canada, Australia, ...
-
News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...
-
News briefs
Spain's Festibike cancelled for a second year
In 2021, for the second year in a row, there will be no Festibike. The annual Spanish consumer-oriented cycling-industry festival – organized by a Portuguese events company called Lastlap – was scheduled for Sept. 10-12 in Las Rozas. Also canceled are the accompanying MTB Marathon and FBK Cyclocross, which were ...
-
News briefs
New European operation in London for Hero Cycles
The Indian-based Hero MotoCorp (HMC) group, which claims to be the world’s largest manufacturer of bicycles, has hired an American bike industry veteran, Jeff Weiss, to head up a new subsidiary in London, Hero International (HIT), that is aiming to reach European sales of €300 million by 2026. This would ...
-
News briefs
The Vaha fitness mirror enters the U.K. market
Vaha, a German start-up that launched an interactive mirror for home fitness in 2019, has announced its launch in the U.K. It is the first fitness mirror of the kind to be launched in the U.K., according to the company, referring to the competing systems by Lululemon and others. The ...
-
News briefs
Toorx is entering the Spanish market
Toorx Fitness in Motion, an Italian brand of fitness equipment, is entering the Spanish market. According to Palco23, a Barcelona-based sport business periodical, after opening offices in Portugal and launching a webspage in Portuguese, the brand is now expanding its distribution network in Spain and will soon launch a webpage ...
-
News briefs
Sergio Tacchini signs joint venture with a French firm for 20 countries
Sergio Tacchini has expanded its exclusive and perpetual licensing deal with its French-based distribution partner, Movin, creating a joint venture for the production, distribution and marketing of most of its products in eight European countries, the Middle East and North Africa. Glasses, watches and fragrances developed under the brand are ...
-
News briefsRossignol drives a mobile showroom through Germany and Austria
Rossignol has informed the German press that it is using a special car trailer as a mobile showroom in Germany and Austria. A French spokeswoman for the group says it is a trailer developed by Felt, the group’s American brand of road bicycles. It is currently used only in those ...
-
News briefs
Gymshark opens an inspirational office in Denver
As planned, Gymshark has opened its head office for North America in Denver, Colorado. It will host regional functions in such areas as product development, branding, athlete management, legal and customer service in an inspirational environment. Much like its global headquarters in Solihull, England, the space offers a number of ...
-
News briefs
Echelon Fitness expands into France and Germany
Echelon Fitness, the American producer of connected bikes, treadmills, rowers and fitness mirrors, is launching Echelon Fit France and Echelon Fit Germany this month. Patterning them after its business in the U.S., the new entities will be producing live and on-demand coaching programs in each country’s language and at studios ...
-
News briefs
Saucony takes charge of its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...
-
News briefs
Polygiene's new Iberian distributor
This month Polygiene will begin dealing with the distributor Ravago Chemicals in Spain and Portugal. Ravago Chemicals delivers chemical materials and specialty additives to about 15,000 customers.
-
News briefs
Shiner sets up a EU subsidiary in Rotterdam
Shiner, the U.K.-based distributor and licensee specializing in skateboards and other action sports equipment, has opened a subsidiary with a 2,300-square-meter logistic facility in Rotterdam, Shiner EU. The company cites a combination of “ambitious expansion plans” on the continent and the impact of Brexit on trading with the European Union ...
-
News briefs
Descente to sell Polygiene-treated training gear through Anta
For the spring/summer 2021 season, Descente has added Polygiene’s Stays Fresh BioStatic Technology to a number of its men’s and women’s training products for the Chinese market. The Japanese brand will be selling them online and in stores through its local partner, Anta Sports Products. The brand entered China in ...
-
News briefs
Fanatics enters China via a joint venture
Fanatics, the U.S.-based online retailer of licensed sports merchandise, has announced that it is expanding into China via a joint venture with Hillhouse Capital Group, a private equity firm that is also a major shareholder in a major Chinese sporting goods retailer, Topsports. The 50-50 joint venture will be based ...
-
News briefs
Keen to sell its shoes in South Korea via LF
Keen Footwear has signed a distribution contract with LF for the importation and sale of Keen footwear in South Korea, effective in mid-March. Keen footwear will be sold online and offline via LF Mall and LF’s Raum Edition department stores. LF, which stands for Life in Future, is headquartered in ...
-
News briefs
Schanner will distribute Fila skates in Germany
Schanner Eisehockeyartikel, the German specialist in ice hockey and ice skating, is taking over the distribution of Fila skates in its home market. Produced by its Italian licensee, MGM, the Fila line of skates includes a strong business in inline skates, protected by several patents, as well as ice skates, ...
-
News briefs
Heyconnect is helping Fila with German marketplaces
Fila is entering the German marketplace business through Heyconnect, a start-up in Hamburg that helps brands establish an online presence. Heyconnect will be serving as the sports brand’s hub for the marketplace business, logistics, partner management and brand development in the country. Fila’s German foray is beginning with the e-tail ...
-
News briefs
Slinger Bag enters Israel
Slinger Bag is entering yet another country, Israel, which boasts about 100,000 tennis players and 500 clubs. The producer of the combination ball launcher/carrier has made a slew of distribution deals over the past few months, covering Australia, France, Germany, Spain, India, Japan, the U.K., Ireland, Switzerland, Russia, Scandinavia and ...
-
News briefs
Slinger Bag finds a distributor for Russia
Slinger Bag has signed a five-year distribution deal for Russia with Neva Sport, which handles the distribution for Babolat in the country as well. Slinger Bag will be launching its product in the country on April 1. As we have reported over the past few months, Slinger Bag has been ...
