News briefs - Retail – Page 106
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News briefs
Adidas has teamed up with Spotify to create the first...
Adidas has teamed up with Spotify to create the first running app that matches a runner's speed. The new Adidas Go uses the smartphone's accelerometer to monitor the user's stride and then automatically plays tracks with matching beats per minute from Spotify's music library. The app also allows runners to ...
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News briefs
The Adizero 99g was launched by Adidas last month as...
The Adizero 99g was launched by Adidas last month as the world's lightest football boot. The retail launch consisted of just 299 pairs of men's shoes in size 9, as part of the Limited Collection series of super-small drops. With about half the weight of standard football cleats and less ...
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News briefs
Adidas' partnership with Bayern Munich FC, which was due to...
Adidas' partnership with Bayern Munich FC, which was due to expire in 2020, has already been extended for another ten years until 2030. The Wall Street Journal estimates that the deal with the new German Bundesliga winners is worth about €900 million, which reportedly compares with €25 million per season ...
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News briefs
Alibaba and three other Chinese companies are reported to be...
Alibaba and three other Chinese companies are reported to be interested in the takeover of AC Milan. The famous Italian football club is also said to be the target of a crowdfunding initiative in China intended to raise at least $1 billion for its acquisition by the general public and ...
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News briefs
Sweaty Betty, the British brand of activewear, has opened its...
Sweaty Betty, the British brand of activewear, has opened its first U.S. concession at the Bloomingdale's flagship store in Manhattan. The British brand moved into the U.S. market in 2012 when it opened stores in the Soho district of New York City and in Greenwich, Connecticut. A third standalone store ...
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News briefs
Lyle & Scott has introduced Iconeme's beacon technology to the...
Lyle & Scott has introduced Iconeme's beacon technology to the mannequins in its flagship store on Carnaby Street in London. Customers download the Iconeme app on their mobile and once they have turned on Bluetooth, their smartphone can trigger beacons from a distance of up to 30 meters to receive ...
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News briefs
Adidas has sued Marc Jacobs in an Oregon court for...
Adidas has sued Marc Jacobs in an Oregon court for the designer's use of four parallel stripes along the sleeves of some knitted garments. Adidas claims that they are confusingly similar to the three stripes used in two garments designed in cooperation with Yohji Yamamoto for its own Y-3 line.
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News briefs
Adidas Golf is launching what it describes as the first...
Adidas Golf is launching what it describes as the first fully asymmetrical golf shoe, the Asym Energy Boost. The distinctive right and left shoes are meant to guide weight transfer, stability and power through the swing. Adidas used heat map and force plate pressure studies to measure the different vertical ...
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News briefs
Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
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News briefs
Inditex continues to develop its sports apparel offerings, according to...
Inditex continues to develop its sports apparel offerings, according to CMD. The Zara chain is expanding its presence in the segment by adding a line of children's sports clothing, addressing “sporty girls.” Another chain of the group, Pull & Bear, is entering the segment with a line of relatively technical ...
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News briefs
Intersport has opened its largest store in France. Measuring 4,400...
Intersport has opened its largest store in France. Measuring 4,400 square meters, it is located at Plan de Campagne, north of Marseille. It is part of a plan to open a total of 25 stores in France in the course of this year.
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News briefs
Décathlon has reopened its first Spanish store, which it had...
Décathlon has reopened its first Spanish store, which it had launched 23 years ago at Montigalá, near Badalona. The surface has been expanded slightly to 3,675 square meters. It features new spaces for fitness, cycling and mountain sports.
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News briefs
Décathlon has released the first results of its test phase...
Décathlon has released the first results of its test phase with Packcity, an automated in-store locker that allows customers to collect the items they have previously bought on-line. Nine stores were equipped with the automated locker solution before Christmas, to test the solution during a particularly busy time of year. ...
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News briefs
Décathlon has opened a new store concept at the train...
Décathlon has opened a new store concept at the train station of Lille Flandres, near the retail giant's head office in northern France. Décathlon Mobility focuses on urban transport, selling mostly bicycles, scooters, luggage, footwear, accessories and a range of seasonal products. The store also provides a click and collect ...
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News briefs
Trocathlon, a bi-annual event that allows French consumers to sell...
Trocathlon, a bi-annual event that allows French consumers to sell old sports products to other customers at Décathlon stores, has turned into a permanent market. The French sports retailer has set up an online platform at trocathlon.fr this month that will enable consumers to do the same all year around. ...
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News briefs
Deckers Brands has launched a multi-brand e-commerce platform in Singapore...
Deckers Brands has launched a multi-brand e-commerce platform in Singapore and Australia, to be followed by openings in Hong Kong at the end of this month, and Malaysia and South Korea before the end of June. The company plans to launch it in New Zealand and Taiwan in 2016 and ...
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News briefs
Lowa and Schöffel have opened their first joint store...
Lowa and Schöffel have opened their first joint store in Austria. It is located in Innsbruck and managed by Schöffel's Austrian subsidiary, which is based in the city. With this opening, the two brands have now a total of 23 common stores in Germany, Austria and Italy.
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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News briefs
SportScheck will open a new store of 2,500 square meters...
SportScheck will open a new store of 2,500 square meters in Mönchengladbach on March 26, but it will shut down its store in Essen early next year, pulling away from the Ruhr area. With its 5,500 square meters, the store in Essen was just too big. The company hopes that ...
